Sr. Marketing Acquisition Analyst
BetMGM, Jersey City, NJ, United States
Discover What's Possible at BetMGM
Benefits
Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre‑tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
About the Role The Senior Marketing Retention Analyst will work alongside the broader marketing and BI teams to identify areas of opportunity to retain our most valuable assets and drive further business growth. They will support a culture of data‑driven decision making, provide actionable insights and recommendations, and identify key opportunities and efficiencies within the broader marketing business, including CRM, omnichannel and loyalty. The ideal candidate will be a motivated analytical thinker who thrives in collaborative environments to inform key business decisions. They will also need to efficiently manage multiple projects across several different key business priorities within the marketing space. It is vital for this person to feel comfortable interfacing with key internal and external business leaders.
Responsibilities
Lead the development and delivery of actionable insights and analysis in response to key business questions.
Efficiently manage multiple short‑ and long‑term projects to keep on track with deadlines and continue to push the business forward.
Lead the analytics strategy within the CRM, Omnichannel & Loyalty space in collaboration with the marketing business leads.
Interface with internal and external stakeholders regularly to identify areas of focus within the business.
Qualifications
4+ years commercial experience in analytics, business intelligence or data science.
Advanced use and understanding of SQL.
Advanced use of Microsoft Office, especially Excel and PowerPoint.
Proficiency in a programming language (e.g., Python, R).
Experience utilizing visualization tools like Power BI and Tableau (Power BI and DAX experience is preferred).
Experience leading analytical strategies across commercial business.
Confident presenting recommendations to key stakeholders extending up to the Senior Leadership level.
Experience working with large and sometimes incomplete and complex data sets.
Basic understanding of sports betting in the United States.
Business standard use of the English language.
Salary and Benefits Annual salary range: $92,000 to $120,000. Factors which may affect starting pay within this range may include geography, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance‑based bonus plan.
Legal and Sponsorship Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration‑related employment authorization sponsorship including H‑1B, O‑1, E‑3, TN, OPT, etc.
Gaming Compliance & Licensing Requirements As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. The licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification. In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
Employer Information & Equal Opportunity BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination‑free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants. If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre‑tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
About the Role The Senior Marketing Retention Analyst will work alongside the broader marketing and BI teams to identify areas of opportunity to retain our most valuable assets and drive further business growth. They will support a culture of data‑driven decision making, provide actionable insights and recommendations, and identify key opportunities and efficiencies within the broader marketing business, including CRM, omnichannel and loyalty. The ideal candidate will be a motivated analytical thinker who thrives in collaborative environments to inform key business decisions. They will also need to efficiently manage multiple projects across several different key business priorities within the marketing space. It is vital for this person to feel comfortable interfacing with key internal and external business leaders.
Responsibilities
Lead the development and delivery of actionable insights and analysis in response to key business questions.
Efficiently manage multiple short‑ and long‑term projects to keep on track with deadlines and continue to push the business forward.
Lead the analytics strategy within the CRM, Omnichannel & Loyalty space in collaboration with the marketing business leads.
Interface with internal and external stakeholders regularly to identify areas of focus within the business.
Qualifications
4+ years commercial experience in analytics, business intelligence or data science.
Advanced use and understanding of SQL.
Advanced use of Microsoft Office, especially Excel and PowerPoint.
Proficiency in a programming language (e.g., Python, R).
Experience utilizing visualization tools like Power BI and Tableau (Power BI and DAX experience is preferred).
Experience leading analytical strategies across commercial business.
Confident presenting recommendations to key stakeholders extending up to the Senior Leadership level.
Experience working with large and sometimes incomplete and complex data sets.
Basic understanding of sports betting in the United States.
Business standard use of the English language.
Salary and Benefits Annual salary range: $92,000 to $120,000. Factors which may affect starting pay within this range may include geography, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance‑based bonus plan.
Legal and Sponsorship Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration‑related employment authorization sponsorship including H‑1B, O‑1, E‑3, TN, OPT, etc.
Gaming Compliance & Licensing Requirements As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. The licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification. In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
Employer Information & Equal Opportunity BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination‑free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants. If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
#J-18808-Ljbffr