Marketing Analytics Manager
Belcan Corporation, Dallas, TX, United States
Overview
Job Title: Marketing Analytics Manager Location: Dallas, TX Zip Code: 75234 Duration: 6 Months Pay Rate: $40.69/hr. Start Date: Immediate Major Duties and Responsibilities
Drives the business intelligence of our eyewear brands, frames and lenses, ideating and maintaining dashboards to support Marketing activities, and to conduct deep-dive diagnoses providing insights behind performance Acts as a strategic partner to brand managers and directors in building the monthly business reviews for executive management, identifying opportunities for improvement and recommending corrective action plans. Manages data analytics of the budget planning and optimization, inclusive of forecasting marketing initiatives outcomes and ROIs. Leads data harmonization processes as needed, partnering closely with Finance, Sales Operation, Business Planning, Business Analytics and IT, to ensure data accuracy. Manages the optimization of marketing campaigns and product launches, co-designing customer targeting segmentations with sales and marketing managers, and measuring their effectiveness. Specific Skills/Experience
Bachelor's degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, or Finance. 4+ years of experience in an analytics position. Demonstrated ability to develop and maintain professional relationships with key business partners positively impacting business growth Highly skilled in communicating and presenting results to executives. Intellectual curiosity to proactively explore data, solve problems, challenge existing way of doing things, formulate new hypotheses, and to rigorously analyze them. Proficiency in Microsoft Excel and the full Microsoft Suite Proficiency in data manipulation and visualization tools, with experience in either Tableau, SQL, Business Objects or similar BI tool EEO Statement
Belcan is an equal opportunity employer. Your application and candidacy will not be considered based on race, colour, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr
Job Title: Marketing Analytics Manager Location: Dallas, TX Zip Code: 75234 Duration: 6 Months Pay Rate: $40.69/hr. Start Date: Immediate Major Duties and Responsibilities
Drives the business intelligence of our eyewear brands, frames and lenses, ideating and maintaining dashboards to support Marketing activities, and to conduct deep-dive diagnoses providing insights behind performance Acts as a strategic partner to brand managers and directors in building the monthly business reviews for executive management, identifying opportunities for improvement and recommending corrective action plans. Manages data analytics of the budget planning and optimization, inclusive of forecasting marketing initiatives outcomes and ROIs. Leads data harmonization processes as needed, partnering closely with Finance, Sales Operation, Business Planning, Business Analytics and IT, to ensure data accuracy. Manages the optimization of marketing campaigns and product launches, co-designing customer targeting segmentations with sales and marketing managers, and measuring their effectiveness. Specific Skills/Experience
Bachelor's degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, or Finance. 4+ years of experience in an analytics position. Demonstrated ability to develop and maintain professional relationships with key business partners positively impacting business growth Highly skilled in communicating and presenting results to executives. Intellectual curiosity to proactively explore data, solve problems, challenge existing way of doing things, formulate new hypotheses, and to rigorously analyze them. Proficiency in Microsoft Excel and the full Microsoft Suite Proficiency in data manipulation and visualization tools, with experience in either Tableau, SQL, Business Objects or similar BI tool EEO Statement
Belcan is an equal opportunity employer. Your application and candidacy will not be considered based on race, colour, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr