Copywriter- DTC & E-Commerce
SharkNinja, Needham Heights, MA, United States
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Headquartered in Needham, Massachusetts, the company has more than 4,100 associates and sells its products through key retailers, online and offline, and distributors worldwide.
Position Copywriter, DTC & E‑Commerce Creative – New York, NY.
On‑site 3x per week; reports to the VP of Creative, DTC & E‑Commerce.
Role Summary The Copywriter will be an important voice within SharkNinja’s DTC and E‑Commerce Creative team, where brand storytelling and commerce performance come together.
Partner closely with Creative, Brand Marketing, Performance Marketing, and Product teams to drive awareness, conversion, and loyalty across direct and digital commerce channels—ensuring Shark and Ninja brands appear with clarity, consistency, and impact at every consumer touchpoint.
Key Responsibilities
Write compelling, conversion‑driven copy for landing pages, product detail pages, email, paid social, digital advertising, and other direct‑to‑consumer touchpoints.
Support the development of creative concepts and copy for DTC campaigns, product launches, and always‑on commerce content across Shark and Ninja brand channels.
Translate product features and innovations into consumer‑first messaging that drives both brand love and purchase intent.
Leverage AI tools to accelerate ideation, copy iteration, and content production while maintaining brand voice and creative quality.
Partner with Art Directors, Designers, and Creative Ops from concept through execution, ensuring copy and creative work together seamlessly.
Collaborate with Performance Marketing, Brand Marketing, and Consumer Insights to align messaging with business goals and audience signals.
Use performance data and consumer insights to refine messaging and evolve copy based on what’s working.
Help maintain brand voice consistency across DTC and e‑commerce channels for both Shark and Ninja.
Qualifications Must‑Haves
2+ years of experience as a copywriter focused on DTC, e‑commerce, or performance‑driven creative.
Bachelor’s degree in English, Communications, Linguistics, Marketing, or a related field.
Proven ability to write across multiple formats including digital advertising, email, landing pages, product detail pages, and paid social.
Experience writing copy that balances brand storytelling with conversion performance.
Working knowledge of the DTC and e‑commerce funnel and how copy drives results at each stage.
Hands‑on experience using AI tools such as ChatGPT, Claude, or similar platforms for creative ideation, copy drafting, and content iteration—a requirement.
Strong written and verbal communication skills with the ability to present and defend creative decisions.
Detail‑oriented with the ability to manage multiple projects in a fast‑paced environment.
Experience with SEO, GEO, and AEO.
Nice‑to‑Haves
Experience within consumer products, lifestyle, home, or technology‑driven brands.
Familiarity with A/B testing and performance‑informed creative development.
Experience collaborating within in‑house creative teams or integrated agency environments.
Comfort working in highly iterative, test‑and‑learn creative models.
Core Competencies & Behaviors
Consumer‑obsessed mindset with a passion for commerce storytelling.
Entrepreneurial, ownership‑driven approach with a nothing‑is‑impossible attitude.
Collaborative partner who thrives in cross‑functional environments.
Curious and strategic thinker who balances creativity with business and performance goals.
Adaptable, resilient, and energized by fast‑paced change.
Tools & Capabilities
AI tooling (ChatGPT, Claude, or equivalent) – required.
Working knowledge of DTC and e‑commerce copywriting best practices.
Familiarity with performance marketing platforms and digital commerce environments.
Comfort collaborating within creative workflow tools and project management platforms.
Eagerness to quickly learn new product categories and technologies.
Salary & Compensation The annual salary range for this position is $48,800—$115,000 USD.
Factors that may affect starting pay include geography/market, skills, education, experience, and other qualifications.
Benefits include medical, dental, and vision insurance; flexible spending accounts; health savings accounts with company contribution; 401(k) retirement plan with matching; employee stock purchase program; life insurance; AD&D; short‑ and long‑term disability coverage; generous paid time off; company holidays; parental leave; identity theft protection; pet insurance; pre‑paid legal insurance; backup child and eldercare days; product discounts; referral bonus program; and more.
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results others only dream of.
We value diversity, equity, and inclusion, encouraging every associate to bring their authentic selves to work and accelerate their careers.
Legal & EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law.
SharkNinja will consider reasonable accommodations consistent with legislation and local law.
If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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Headquartered in Needham, Massachusetts, the company has more than 4,100 associates and sells its products through key retailers, online and offline, and distributors worldwide.
Position Copywriter, DTC & E‑Commerce Creative – New York, NY.
On‑site 3x per week; reports to the VP of Creative, DTC & E‑Commerce.
Role Summary The Copywriter will be an important voice within SharkNinja’s DTC and E‑Commerce Creative team, where brand storytelling and commerce performance come together.
Partner closely with Creative, Brand Marketing, Performance Marketing, and Product teams to drive awareness, conversion, and loyalty across direct and digital commerce channels—ensuring Shark and Ninja brands appear with clarity, consistency, and impact at every consumer touchpoint.
Key Responsibilities
Write compelling, conversion‑driven copy for landing pages, product detail pages, email, paid social, digital advertising, and other direct‑to‑consumer touchpoints.
Support the development of creative concepts and copy for DTC campaigns, product launches, and always‑on commerce content across Shark and Ninja brand channels.
Translate product features and innovations into consumer‑first messaging that drives both brand love and purchase intent.
Leverage AI tools to accelerate ideation, copy iteration, and content production while maintaining brand voice and creative quality.
Partner with Art Directors, Designers, and Creative Ops from concept through execution, ensuring copy and creative work together seamlessly.
Collaborate with Performance Marketing, Brand Marketing, and Consumer Insights to align messaging with business goals and audience signals.
Use performance data and consumer insights to refine messaging and evolve copy based on what’s working.
Help maintain brand voice consistency across DTC and e‑commerce channels for both Shark and Ninja.
Qualifications Must‑Haves
2+ years of experience as a copywriter focused on DTC, e‑commerce, or performance‑driven creative.
Bachelor’s degree in English, Communications, Linguistics, Marketing, or a related field.
Proven ability to write across multiple formats including digital advertising, email, landing pages, product detail pages, and paid social.
Experience writing copy that balances brand storytelling with conversion performance.
Working knowledge of the DTC and e‑commerce funnel and how copy drives results at each stage.
Hands‑on experience using AI tools such as ChatGPT, Claude, or similar platforms for creative ideation, copy drafting, and content iteration—a requirement.
Strong written and verbal communication skills with the ability to present and defend creative decisions.
Detail‑oriented with the ability to manage multiple projects in a fast‑paced environment.
Experience with SEO, GEO, and AEO.
Nice‑to‑Haves
Experience within consumer products, lifestyle, home, or technology‑driven brands.
Familiarity with A/B testing and performance‑informed creative development.
Experience collaborating within in‑house creative teams or integrated agency environments.
Comfort working in highly iterative, test‑and‑learn creative models.
Core Competencies & Behaviors
Consumer‑obsessed mindset with a passion for commerce storytelling.
Entrepreneurial, ownership‑driven approach with a nothing‑is‑impossible attitude.
Collaborative partner who thrives in cross‑functional environments.
Curious and strategic thinker who balances creativity with business and performance goals.
Adaptable, resilient, and energized by fast‑paced change.
Tools & Capabilities
AI tooling (ChatGPT, Claude, or equivalent) – required.
Working knowledge of DTC and e‑commerce copywriting best practices.
Familiarity with performance marketing platforms and digital commerce environments.
Comfort collaborating within creative workflow tools and project management platforms.
Eagerness to quickly learn new product categories and technologies.
Salary & Compensation The annual salary range for this position is $48,800—$115,000 USD.
Factors that may affect starting pay include geography/market, skills, education, experience, and other qualifications.
Benefits include medical, dental, and vision insurance; flexible spending accounts; health savings accounts with company contribution; 401(k) retirement plan with matching; employee stock purchase program; life insurance; AD&D; short‑ and long‑term disability coverage; generous paid time off; company holidays; parental leave; identity theft protection; pet insurance; pre‑paid legal insurance; backup child and eldercare days; product discounts; referral bonus program; and more.
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results others only dream of.
We value diversity, equity, and inclusion, encouraging every associate to bring their authentic selves to work and accelerate their careers.
Legal & EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law.
SharkNinja will consider reasonable accommodations consistent with legislation and local law.
If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
#J-18808-Ljbffr