Senior Content Marketing Manager
Unity, New York, NY, United States
The opportunity
Unity (NYSE: U) is dedicated to creating immersive and engaging experiences for developers, creators and players worldwide. Unity's Grow division helps mobile developers and publishers scale their games and apps through industry-leading user acquisition and monetization solutions.
We are looking for a strategic content marketer to join the Ads Content Marketing team. This team is responsible for producing the content that supports our go‑to‑market strategy across Unity's advertising and monetization products, including customer success stories, thought leadership, reports, and partnership content.
The role involves developing content strategies, owning and executing a continuous pipeline of high‑quality content while working closely with cross‑functional partners across product marketing, integrated marketing, sales, and creative.
What you’ll be doing
Define GTM campaign content strategy and deliverables, working cross‑functionally across marketing.
Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include: case studies, customer stories, blog posts, ebooks, webinars, co‑marketing materials, newsletters, reports, and presentations.
Lead the customer stories and case studies end‑to‑end, inclusive of identifying story opportunities, managing approvals, and delivering content in the format that best serves the GTM.
Collaborate closely with product marketing, sales, and integrated marketing teams to ensure content aligns with messaging, campaigns, and business priorities.
Monitor and optimize content performance based on data, surfacing insights and recommendations to the team.
Manage content through internal review and legal compliance processes, ensuring accuracy and adherence to brand and content standards.
What we’re looking for
Proven track record of producing high‑quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy.
Strong writing, editing, and storytelling skills with the ability to distill complex ad tech or performance marketing concepts into clear, compelling narratives for a range of audiences.
Experience owning a content program, including stakeholder coordination and editorial judgment.
Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale.
A self‑starter mindset with the ability to identify content opportunities, manage competing priorities, and drive execution independently.
Strong collaboration skills for working across product marketing, integrated marketing, creative, and sales teams.
Comfortable with content management systems, SEO best practices, and analytics tools. Willing to learn and experiment with GEO tools to optimize content for AI‑powered search.
Comfort navigating internal review and approval processes, including legal compliance, with a detail‑oriented approach.
Experience with multi‑channel content distribution and familiarity with content performance metrics.
Resilient, organized, and adaptable in a fast‑paced environment with evolving business priorities.
You might also have
Experience in mobile advertising, ad tech, programmatic, or performance marketing.
Familiarity with the mobile gaming ecosystem and its key players.
Experience managing co‑marketing or partner content programs.
Additional information
Relocation support is not available for this position.
Work visa/immigration sponsorship is not available for this position.
Benefits
Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Support for new parents through leave and family‑care programs
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program
Equal Opportunity Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
Language proficiency This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
Salary Gross pay salary: $106,000 — $130,000 USD
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We are looking for a strategic content marketer to join the Ads Content Marketing team. This team is responsible for producing the content that supports our go‑to‑market strategy across Unity's advertising and monetization products, including customer success stories, thought leadership, reports, and partnership content.
The role involves developing content strategies, owning and executing a continuous pipeline of high‑quality content while working closely with cross‑functional partners across product marketing, integrated marketing, sales, and creative.
What you’ll be doing
Define GTM campaign content strategy and deliverables, working cross‑functionally across marketing.
Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include: case studies, customer stories, blog posts, ebooks, webinars, co‑marketing materials, newsletters, reports, and presentations.
Lead the customer stories and case studies end‑to‑end, inclusive of identifying story opportunities, managing approvals, and delivering content in the format that best serves the GTM.
Collaborate closely with product marketing, sales, and integrated marketing teams to ensure content aligns with messaging, campaigns, and business priorities.
Monitor and optimize content performance based on data, surfacing insights and recommendations to the team.
Manage content through internal review and legal compliance processes, ensuring accuracy and adherence to brand and content standards.
What we’re looking for
Proven track record of producing high‑quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy.
Strong writing, editing, and storytelling skills with the ability to distill complex ad tech or performance marketing concepts into clear, compelling narratives for a range of audiences.
Experience owning a content program, including stakeholder coordination and editorial judgment.
Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale.
A self‑starter mindset with the ability to identify content opportunities, manage competing priorities, and drive execution independently.
Strong collaboration skills for working across product marketing, integrated marketing, creative, and sales teams.
Comfortable with content management systems, SEO best practices, and analytics tools. Willing to learn and experiment with GEO tools to optimize content for AI‑powered search.
Comfort navigating internal review and approval processes, including legal compliance, with a detail‑oriented approach.
Experience with multi‑channel content distribution and familiarity with content performance metrics.
Resilient, organized, and adaptable in a fast‑paced environment with evolving business priorities.
You might also have
Experience in mobile advertising, ad tech, programmatic, or performance marketing.
Familiarity with the mobile gaming ecosystem and its key players.
Experience managing co‑marketing or partner content programs.
Additional information
Relocation support is not available for this position.
Work visa/immigration sponsorship is not available for this position.
Benefits
Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Support for new parents through leave and family‑care programs
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program
Equal Opportunity Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
Language proficiency This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
Salary Gross pay salary: $106,000 — $130,000 USD
#J-18808-Ljbffr