E-Commerce Marketing Manager
DABOS, Inc., Rockville, MD, United States
DABOS is a leading provider of science, biotech, medical, biochemical, chemical, pharmacological, and laboratory supplies, offering a wide range of products from top global brands and niche labels. Committed to meeting diverse customer needs, DABOS combines an extensive selection with personalized attention, ensuring exceptional customer experience.
DABOS is seeking an E-Commerce Marketing Manager who will lead and manage our online marketing initiatives while acting as a strategic leader with deep expertise in various digital marketing channels, including Google Merchant, Google Ad Campaign Management, Social Media Campaigns, Google Analytics, Affiliate Marketing Programs, Application Performance Monitoring, SEO Optimization, and Amazon Seller Central Management. Ultimately, E-Commerce Marketing Manager will be responsible for driving online sales growth, enhancing customer engagement, and optimizing our digital presence.
Essential Functions and Responsibilities Strategic Planning
Develop and execute comprehensive e-commerce marketing strategies aligned with company goals
Identify growth opportunities and develop plans to increase online sales and market share
Oversee the management and optimization of Google Merchant Center accounts to ensure product listings are accurate and up to date
Plan, execute, and optimize Google Ad campaigns, including Search, Display, Shopping, and Video ads to drive traffic and sales
Social Media Campaigns
Develop and manage social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn
Google Analytics
Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign performance
Affiliate Marketing Programs
Develop and manage affiliate marketing programs to expand reach and drive sales
Recruit, onboard, and manage relationships with affiliate partners
Application Performance Monitoring
Oversee application performance monitoring to ensure optimal website functionality and user experience
Collaborate with the IT and development teams to address any performance issues and implement improvements
SEO Optimization
Lead SEO strategies to improve organic search rankings and drive website traffic
Monitor SEO performance and implement changes to enhance visibility and rankings
Amazon Seller Central Management
Manage and optimize Amazon Seller Central accounts to maximize sales and profitability
Ensure product listings are accurate, optimized for search, and compliant with Amazon policies
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or equivalent advanced degree preferred
Minimum of 7-10 years of experience in digital marketing, with a preferred 5 years in a leadership role
Proven track record of driving e-commerce growth through effective marketing strategies
Strong understanding of digital marketing channels, including Google Merchant, Google Ad campaigns, social media, affiliate marketing, and SEO
Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., HubSpot, Marketo)
Experience with application performance monitoring and Amazon Seller Central management
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong leadership and team management skills
Creative thinker with the ability to develop innovative marketing solutions
Quick learner with the ability to absorb extensive information on our brand's history, product offerings and communications/advertising programs
Benefits
Comprehensive health, dental, and vision insurance plans
Retirement savings plan with company match
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DABOS is seeking an E-Commerce Marketing Manager who will lead and manage our online marketing initiatives while acting as a strategic leader with deep expertise in various digital marketing channels, including Google Merchant, Google Ad Campaign Management, Social Media Campaigns, Google Analytics, Affiliate Marketing Programs, Application Performance Monitoring, SEO Optimization, and Amazon Seller Central Management. Ultimately, E-Commerce Marketing Manager will be responsible for driving online sales growth, enhancing customer engagement, and optimizing our digital presence.
Essential Functions and Responsibilities Strategic Planning
Develop and execute comprehensive e-commerce marketing strategies aligned with company goals
Identify growth opportunities and develop plans to increase online sales and market share
Oversee the management and optimization of Google Merchant Center accounts to ensure product listings are accurate and up to date
Plan, execute, and optimize Google Ad campaigns, including Search, Display, Shopping, and Video ads to drive traffic and sales
Social Media Campaigns
Develop and manage social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn
Google Analytics
Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign performance
Affiliate Marketing Programs
Develop and manage affiliate marketing programs to expand reach and drive sales
Recruit, onboard, and manage relationships with affiliate partners
Application Performance Monitoring
Oversee application performance monitoring to ensure optimal website functionality and user experience
Collaborate with the IT and development teams to address any performance issues and implement improvements
SEO Optimization
Lead SEO strategies to improve organic search rankings and drive website traffic
Monitor SEO performance and implement changes to enhance visibility and rankings
Amazon Seller Central Management
Manage and optimize Amazon Seller Central accounts to maximize sales and profitability
Ensure product listings are accurate, optimized for search, and compliant with Amazon policies
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or equivalent advanced degree preferred
Minimum of 7-10 years of experience in digital marketing, with a preferred 5 years in a leadership role
Proven track record of driving e-commerce growth through effective marketing strategies
Strong understanding of digital marketing channels, including Google Merchant, Google Ad campaigns, social media, affiliate marketing, and SEO
Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., HubSpot, Marketo)
Experience with application performance monitoring and Amazon Seller Central management
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong leadership and team management skills
Creative thinker with the ability to develop innovative marketing solutions
Quick learner with the ability to absorb extensive information on our brand's history, product offerings and communications/advertising programs
Benefits
Comprehensive health, dental, and vision insurance plans
Retirement savings plan with company match
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