Sr. Associate, Field Marketing - Business Cards & Payments
Capital One, Plano, TX, United States
Sr. Associate, Field Marketing - Business Cards & Payments
The Role The Business Cards and Payments Marketing team is a passionate and entrepreneurial team of strategists. The Creative Excellence & GTM Team focuses on developing integrated marketing strategies to communicate the value of our various business card and payment products to prospective and existing customers to drive awareness and consideration.
We are looking for a Marketing Senior Associate to join our team to support building and delivering end-to-end marketing strategies for our suite of business card and payments products that support our Field Sales Team. This person will oversee the development, execution and monitoring of Field Marketing collateral, working cross‑functionally with teams such as Field Enablement, Product Marketing, Brand Creative, Insights, and more to bring impactful marketing creative to further our sales enablement efforts.
Key Responsibilities
Develop multi‑channel, go‑to‑market strategies and creative campaigns for our field sales team that tell consistent and compelling stories about our broad suite of Capital One Business products
Partner closely with the Field to deliver against a strategic roadmap aimed at growing our field marketing program to empower the sales teams to drive new customer acquisition and current customer retention
Lead end‑to‑end creative development with internal creative teams and external agencies to bring product marketing strategy to life
Analyze creative performance results, marketplace trends, and customer insights to advance marketing strategies and optimize creatives
Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and the sales team to the organization
Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
Here’s what you’ll need to be successful
High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
Ability to self‑direct and task switch between strategic and tactical initiatives regularly
Succinct, focused written and verbal communication skills
Marketing analytics practitioner & problem solver: uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities
Collaboration & influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
Results oriented: focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end‑to‑end from conception through to in‑market delivery within an uncertain and fluid environment
Team player: helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
Creative thinking & curiosity: able to think outside the box for creative development and marketing strategy, asking questions and pushing to think beyond how we operate today
Basic Qualifications
Bachelor’s Degree or military experience
At least 2 years of marketing or marketing strategy experience
Preferred Qualifications
Master’s Degree in Marketing, Business or Communications
3+ years of Marketing experience
1+ years of experience in a sales environment building collateral and material in support of a large national sales team
1+ years of experience with platforms such as Salesforce and Workfront
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws.
#J-18808-Ljbffr
The Role The Business Cards and Payments Marketing team is a passionate and entrepreneurial team of strategists. The Creative Excellence & GTM Team focuses on developing integrated marketing strategies to communicate the value of our various business card and payment products to prospective and existing customers to drive awareness and consideration.
We are looking for a Marketing Senior Associate to join our team to support building and delivering end-to-end marketing strategies for our suite of business card and payments products that support our Field Sales Team. This person will oversee the development, execution and monitoring of Field Marketing collateral, working cross‑functionally with teams such as Field Enablement, Product Marketing, Brand Creative, Insights, and more to bring impactful marketing creative to further our sales enablement efforts.
Key Responsibilities
Develop multi‑channel, go‑to‑market strategies and creative campaigns for our field sales team that tell consistent and compelling stories about our broad suite of Capital One Business products
Partner closely with the Field to deliver against a strategic roadmap aimed at growing our field marketing program to empower the sales teams to drive new customer acquisition and current customer retention
Lead end‑to‑end creative development with internal creative teams and external agencies to bring product marketing strategy to life
Analyze creative performance results, marketplace trends, and customer insights to advance marketing strategies and optimize creatives
Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and the sales team to the organization
Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
Here’s what you’ll need to be successful
High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
Ability to self‑direct and task switch between strategic and tactical initiatives regularly
Succinct, focused written and verbal communication skills
Marketing analytics practitioner & problem solver: uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities
Collaboration & influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
Results oriented: focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end‑to‑end from conception through to in‑market delivery within an uncertain and fluid environment
Team player: helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
Creative thinking & curiosity: able to think outside the box for creative development and marketing strategy, asking questions and pushing to think beyond how we operate today
Basic Qualifications
Bachelor’s Degree or military experience
At least 2 years of marketing or marketing strategy experience
Preferred Qualifications
Master’s Degree in Marketing, Business or Communications
3+ years of Marketing experience
1+ years of experience in a sales environment building collateral and material in support of a large national sales team
1+ years of experience with platforms such as Salesforce and Workfront
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws.
#J-18808-Ljbffr