SaaS Marketing Manager (B2B)
Zimmet Healthcare Services Group, Monmouth Heights at Manalapan, NJ, United States
The Role
We are seeking a
SaaS Marketing Manager
who understands how to market software products in a B2B environment. This role is ideal for someone who is both strategic and hands-on—capable of building marketing initiatives from the ground up while executing day-to-day campaigns. Unlike traditional organizations, we do not have a dedicated sales team. Our growth is driven by leadership relationships and industry credibility. Your role will be to
amplify that foundation , create demand, and position our products effectively in the market. Key Responsibilities
Develop and execute marketing strategies for existing and new SaaS products Create clear, compelling messaging and positioning for target audiences Build and manage digital marketing campaigns (email, LinkedIn, content, etc.) Support product launches and feature rollouts with coordinated marketing efforts Collaborate with leadership to leverage existing relationships and drive pipeline Collaborate with affiliated companies for cross marketing campaigns Own content creation including website copy, case studies, thought leadership, and collateral Analyze campaign performance and optimize for engagement and conversion Manage external vendors or freelancers as needed Qualifications
4–7+ years of marketing experience, with
direct experience in SaaS Strong understanding of B2B marketing strategies and customer journeys Proven ability to execute marketing initiatives independently Experience building or scaling marketing efforts in a lean environment Excellent written and verbal communication skills Ability to translate complex products into clear, value-driven messaging Nice to Have
Experience in
healthcare SaaS
or related industries Familiarity with long-term care, healthcare operations, or clinical environments Experience marketing multiple product lines or platform-based solutions What Success Looks Like
Increased visibility and awareness of our products Consistent, high-quality marketing output across channels Strong alignment between product messaging and market needs Measurable growth in engagement, leads, and customer interest Why Join Us
Opportunity to build and shape the marketing function Direct access to leadership and strategic decision-making Meaningful impact on company growth and product expansion
#J-18808-Ljbffr
We are seeking a
SaaS Marketing Manager
who understands how to market software products in a B2B environment. This role is ideal for someone who is both strategic and hands-on—capable of building marketing initiatives from the ground up while executing day-to-day campaigns. Unlike traditional organizations, we do not have a dedicated sales team. Our growth is driven by leadership relationships and industry credibility. Your role will be to
amplify that foundation , create demand, and position our products effectively in the market. Key Responsibilities
Develop and execute marketing strategies for existing and new SaaS products Create clear, compelling messaging and positioning for target audiences Build and manage digital marketing campaigns (email, LinkedIn, content, etc.) Support product launches and feature rollouts with coordinated marketing efforts Collaborate with leadership to leverage existing relationships and drive pipeline Collaborate with affiliated companies for cross marketing campaigns Own content creation including website copy, case studies, thought leadership, and collateral Analyze campaign performance and optimize for engagement and conversion Manage external vendors or freelancers as needed Qualifications
4–7+ years of marketing experience, with
direct experience in SaaS Strong understanding of B2B marketing strategies and customer journeys Proven ability to execute marketing initiatives independently Experience building or scaling marketing efforts in a lean environment Excellent written and verbal communication skills Ability to translate complex products into clear, value-driven messaging Nice to Have
Experience in
healthcare SaaS
or related industries Familiarity with long-term care, healthcare operations, or clinical environments Experience marketing multiple product lines or platform-based solutions What Success Looks Like
Increased visibility and awareness of our products Consistent, high-quality marketing output across channels Strong alignment between product messaging and market needs Measurable growth in engagement, leads, and customer interest Why Join Us
Opportunity to build and shape the marketing function Direct access to leadership and strategic decision-making Meaningful impact on company growth and product expansion
#J-18808-Ljbffr