Digital Content Specialist - On-Site (Montgomery, AL)
ASE Credit Union, Montgomery, AL, United States
Overview
The Digital Content Specialist is responsible for managing, publishing, and optimizing digital content across multiple platforms to ensure accuracy, compliance, consistency, and timeliness. This role supports digital marketing efforts and maintains a strong, trustworthy online presence in a regulated environment. The Digital Content Specialist works closely with the marketing team, management, and subject-matter experts and reports to the VP of Digital Transformation.
Major Duties and Responsibilities
30%
Collaborate with marketing, management, and subject-matter experts to launch cohesive digital campaigns. Publish social media posts across multiple channels. Maintain brand voice, tone, and messaging consistency across all digital channels. Monitor and analyze content performance using analytics tools and apply insights to improve engagement. Update and refresh existing digital content to ensure relevance, accuracy, and effectiveness. Stay current on digital content trends, platform updates, and industry best practices.
25%
Review and screen social media comments and Google reviews on a regular basis. Identify potential concerns or issues and escalate them to the appropriate department or management team as needed.
25%
Manage online banking content, including educational articles, system alerts, holiday notices, and promotional messaging. Maintain and update website content and support ongoing website changes. Manage digital content displayed on in-branch televisions and other internal-facing platforms. Maintain content calendars and ensure timely delivery of content across all digital channels.
15%
Adhere to all applicable policies, procedures, laws, regulations, and compliance requirements. Ensure all digital content complies with company policies, procedures, service standards, and brand guidelines.
5%
Perform All Other Job Responsibilities As Assigned By Management.
Knowledge and Skills
Experience
One to two years of experience in digital content creation or management, with experience in marketing, social media, or digital design. Experience in the financial industry is preferred.
Education/Certifications/Licenses
Bachelor's degree in Marketing, Communications, Journalism, English, or related field preferred.
Interpersonal Skills
A significant level of trust and diplomacy is required to be an effective subject matter expert in the position. Ability to communicate information of a sensitive and/or highly confidential nature is a normal part of the day-to-day experience. Communications can involve motivating, influencing, educating, and/or advising others on matters of significance. Ability to develop and foster strong working relationships with team members and members to ensure we are achieving the overall mission and vision of the credit union. Incorporate core values into daily activities and decisions.
Other Skills
Must be bondable. Must hold a valid Alabama driver's license with a good driving record. Excellent written and oral communication skills. Time management skills. Ability to prioritize and multitask. Logic and reasoning skills. Creativity. Attention to detail. Microsoft Office. Familiarity with analytics tools such as Google Analytics or similar platforms. Experience collaborating with designers and using tools such as Canva, Adobe, or Figma. Strong writing, editing, and proofreading skills.
Administrative and Other Provisions
ADA Requirements / Physical Requirements / Working Conditions / Mental And/or Emotional Requirements
See the role-related expectations for typical work environment considerations and necessary capabilities to perform duties.
Nothing in this position description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
ASE Credit Union is an Equal Opportunity Employer
Job Posted by ApplicantPro
#J-18808-Ljbffr
Major Duties and Responsibilities
30%
Collaborate with marketing, management, and subject-matter experts to launch cohesive digital campaigns. Publish social media posts across multiple channels. Maintain brand voice, tone, and messaging consistency across all digital channels. Monitor and analyze content performance using analytics tools and apply insights to improve engagement. Update and refresh existing digital content to ensure relevance, accuracy, and effectiveness. Stay current on digital content trends, platform updates, and industry best practices.
25%
Review and screen social media comments and Google reviews on a regular basis. Identify potential concerns or issues and escalate them to the appropriate department or management team as needed.
25%
Manage online banking content, including educational articles, system alerts, holiday notices, and promotional messaging. Maintain and update website content and support ongoing website changes. Manage digital content displayed on in-branch televisions and other internal-facing platforms. Maintain content calendars and ensure timely delivery of content across all digital channels.
15%
Adhere to all applicable policies, procedures, laws, regulations, and compliance requirements. Ensure all digital content complies with company policies, procedures, service standards, and brand guidelines.
5%
Perform All Other Job Responsibilities As Assigned By Management.
Knowledge and Skills
Experience
One to two years of experience in digital content creation or management, with experience in marketing, social media, or digital design. Experience in the financial industry is preferred.
Education/Certifications/Licenses
Bachelor's degree in Marketing, Communications, Journalism, English, or related field preferred.
Interpersonal Skills
A significant level of trust and diplomacy is required to be an effective subject matter expert in the position. Ability to communicate information of a sensitive and/or highly confidential nature is a normal part of the day-to-day experience. Communications can involve motivating, influencing, educating, and/or advising others on matters of significance. Ability to develop and foster strong working relationships with team members and members to ensure we are achieving the overall mission and vision of the credit union. Incorporate core values into daily activities and decisions.
Other Skills
Must be bondable. Must hold a valid Alabama driver's license with a good driving record. Excellent written and oral communication skills. Time management skills. Ability to prioritize and multitask. Logic and reasoning skills. Creativity. Attention to detail. Microsoft Office. Familiarity with analytics tools such as Google Analytics or similar platforms. Experience collaborating with designers and using tools such as Canva, Adobe, or Figma. Strong writing, editing, and proofreading skills.
Administrative and Other Provisions
ADA Requirements / Physical Requirements / Working Conditions / Mental And/or Emotional Requirements
See the role-related expectations for typical work environment considerations and necessary capabilities to perform duties.
Nothing in this position description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
ASE Credit Union is an Equal Opportunity Employer
Job Posted by ApplicantPro
#J-18808-Ljbffr