Brand Lead (FMB+, Craft)
Pepin Distributing Company, Tampa, FL, United States
Job Type: Full-time
Pepin Distributing is seeking a highly motivated Brand Lead (FMB+ & Craft) to drive execution and performance across a key segment of our portfolio. This role is responsible for aligning supplier priorities, sales execution, inventory readiness, and in‑market activation, while leveraging data and insights to optimize performance and identify growth opportunities. This is a hands‑on, in‑market leadership role designed for someone who takes ownership, communicates proactively, and consistently delivers high‑quality execution in a fast‑paced environment.
Core Workflow
Supplier Communication & Alignment
Sales Team Communication & Execution
Inventory Readiness & Coordination
Market Activation & Execution
Key Responsibilities Supplier Leadership & Partnership
Serve as the primary point of contact for suppliers
Lead proactive communication on priorities, incentives, and programming
Translate supplier strategies into actionable plans
Sales Alignment & Market Execution
Communicate supplier priorities to sales teams
In Market Sales Calls with and without Sales Reps
Support execution through tools and program guidance Inventory Coordination & Readiness
Ensure product availability aligns with programming
Identify and communicate risks proactively
Activation Execution & In-Market Presence
Execute activations and manage logistics
Conduct field visits and audits
Analytics, Reporting & Performance Tracking
Analyze sales data and KPIs
Provide actionable insights and recaps
Cross-Functional Coordination
Collaborate across departments
Support launches, resets, and initiatives and pricing
Mindset & Culture Expectations
Positive, professional attitude under pressure
Solutions-oriented mindset
Proactive communication
Ownership and accountability
Collaborative
Requirements
3–6 years of relevant experience
Strong analytical and organizational skills
Excellent communication skills
Ability to manage multiple priorities
Willingness to work evenings and weekends
What Success Looks Like
Strong communication across teams
Alignment across supplier, sales, and inventory
High-quality execution
Data-driven decision making
Positive, solutions-driven mindset
Final Note
This role is best suited for individuals who take ownership and initiative, communicate proactively, and thrive in fast‑paced environments without needing constant direction.
Salary Description: $75,000 - $85,000 per year
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Pepin Distributing is seeking a highly motivated Brand Lead (FMB+ & Craft) to drive execution and performance across a key segment of our portfolio. This role is responsible for aligning supplier priorities, sales execution, inventory readiness, and in‑market activation, while leveraging data and insights to optimize performance and identify growth opportunities. This is a hands‑on, in‑market leadership role designed for someone who takes ownership, communicates proactively, and consistently delivers high‑quality execution in a fast‑paced environment.
Core Workflow
Supplier Communication & Alignment
Sales Team Communication & Execution
Inventory Readiness & Coordination
Market Activation & Execution
Key Responsibilities Supplier Leadership & Partnership
Serve as the primary point of contact for suppliers
Lead proactive communication on priorities, incentives, and programming
Translate supplier strategies into actionable plans
Sales Alignment & Market Execution
Communicate supplier priorities to sales teams
In Market Sales Calls with and without Sales Reps
Support execution through tools and program guidance Inventory Coordination & Readiness
Ensure product availability aligns with programming
Identify and communicate risks proactively
Activation Execution & In-Market Presence
Execute activations and manage logistics
Conduct field visits and audits
Analytics, Reporting & Performance Tracking
Analyze sales data and KPIs
Provide actionable insights and recaps
Cross-Functional Coordination
Collaborate across departments
Support launches, resets, and initiatives and pricing
Mindset & Culture Expectations
Positive, professional attitude under pressure
Solutions-oriented mindset
Proactive communication
Ownership and accountability
Collaborative
Requirements
3–6 years of relevant experience
Strong analytical and organizational skills
Excellent communication skills
Ability to manage multiple priorities
Willingness to work evenings and weekends
What Success Looks Like
Strong communication across teams
Alignment across supplier, sales, and inventory
High-quality execution
Data-driven decision making
Positive, solutions-driven mindset
Final Note
This role is best suited for individuals who take ownership and initiative, communicate proactively, and thrive in fast‑paced environments without needing constant direction.
Salary Description: $75,000 - $85,000 per year
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