Marketing Data Scientist Senior Associate - Consumer Bank
JPMorganChase, Columbus, OH, United States
Job Description
You will help shape how we measure, learn, and optimize marketing for a new Consumer Bank deposit product—turning customer and campaign data into insights that influence strategy and marketing investment. You will work across the campaign lifecycle, from audience selection and test design to present value analysis and performance reporting, partnering closely with stakeholders and other analytics teams. Joining JPMorganChase’s Consumer & Community Banking Data & Analytics organization places you in a team that powers decision‑making with insights, with meaningful opportunities for learning, mobility, and growth. As a Marketing Data Scientist Senior Associate within the Consumer Bank at JPMorganChase within the Consumer & Community Banking Data & Analytics organization, you will evaluate marketing campaign performance and deliver insights that inform targeting, testing, and optimization decisions.
Job Responsibilities
Lead analytics strategy, planning, and execution for marketing initiatives supporting a new Consumer Bank deposit product
Measure campaign performance on a recurring basis and develop clear, actionable performance reporting
Conduct ad hoc analyses to understand and explain customer behavior and campaign outcomes
Perform A/B test and incrementality test analyses, translating results into business recommendations
Deliver profitability, present value, and optimization analyses to guide campaign investment decisions
Consult on experimental design and data collection approaches in partnership with stakeholders and analytics teams
Interpret findings and present insights to stakeholders and senior management in clear, concise language
Participate in innovation initiatives to advance analytics capabilities and measurement approaches
Collaborate with data professionals across teams while supporting an inclusive, high‑performing environment
Maintain a rigorous controls environment to ensure accurate, timely, and reliable outputs
Required Qualifications, Capabilities and Skills
Bachelor’s degree and Master’s degree in a quantitative discipline (e.g., Data Science/Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance, or related field)
3+ years of experience applying statistical methods to real‑world problems
3+ years of experience using SQL and at least one analytical tool (Python or R)
3+ years of experience applying experimentation approaches (e.g., A/B testing, incrementality measurement) to evaluate impact
Experience developing profitability, optimization, or present value analyses to inform business decisions
Experience with data visualization and presenting analytical findings using visualization tools
Experience using AI and/or machine learning models and/or large language model tools to support analysis and insight generation
Strong written, verbal, and presentation skills, with experience communicating effectively to partners and senior leaders
Demonstrated ability to solve unstructured problems independently and deliver insights with clear recommendations
Preferred Qualifications, Capabilities and Skills
Marketing analytics experience in consumer banking or financial services
Experience using Python for analytics in production workflows or repeatable reporting pipelines
Experience using Tableau for analysis and stakeholder‑facing reporting
Strong stakeholder management skills, including influencing through data and building cross‑functional relationships
Demonstrated ability to balance multiple priorities and deliver high‑quality work in a fast‑paced environment
Benefits We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
Equal Opportunity Employer We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
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Job Responsibilities
Lead analytics strategy, planning, and execution for marketing initiatives supporting a new Consumer Bank deposit product
Measure campaign performance on a recurring basis and develop clear, actionable performance reporting
Conduct ad hoc analyses to understand and explain customer behavior and campaign outcomes
Perform A/B test and incrementality test analyses, translating results into business recommendations
Deliver profitability, present value, and optimization analyses to guide campaign investment decisions
Consult on experimental design and data collection approaches in partnership with stakeholders and analytics teams
Interpret findings and present insights to stakeholders and senior management in clear, concise language
Participate in innovation initiatives to advance analytics capabilities and measurement approaches
Collaborate with data professionals across teams while supporting an inclusive, high‑performing environment
Maintain a rigorous controls environment to ensure accurate, timely, and reliable outputs
Required Qualifications, Capabilities and Skills
Bachelor’s degree and Master’s degree in a quantitative discipline (e.g., Data Science/Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance, or related field)
3+ years of experience applying statistical methods to real‑world problems
3+ years of experience using SQL and at least one analytical tool (Python or R)
3+ years of experience applying experimentation approaches (e.g., A/B testing, incrementality measurement) to evaluate impact
Experience developing profitability, optimization, or present value analyses to inform business decisions
Experience with data visualization and presenting analytical findings using visualization tools
Experience using AI and/or machine learning models and/or large language model tools to support analysis and insight generation
Strong written, verbal, and presentation skills, with experience communicating effectively to partners and senior leaders
Demonstrated ability to solve unstructured problems independently and deliver insights with clear recommendations
Preferred Qualifications, Capabilities and Skills
Marketing analytics experience in consumer banking or financial services
Experience using Python for analytics in production workflows or repeatable reporting pipelines
Experience using Tableau for analysis and stakeholder‑facing reporting
Strong stakeholder management skills, including influencing through data and building cross‑functional relationships
Demonstrated ability to balance multiple priorities and deliver high‑quality work in a fast‑paced environment
Benefits We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
Equal Opportunity Employer We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
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