Marketing Manager GP
Align Technology, Morrisville, NC, United States
Department
Marketing
Location US-North Carolina-Raleigh
Job Overview The Marketing Manager, US GP & iTero is a critical leadership role within the US Marketing organization. This position is responsible for driving growth among general practitioner (GP) customers and iTero scanner owners by executing strategic programs and customer events, accelerating adoption of the Invisalign and iTero portfolio across GP customer segments, and translating customer insights into actionable strategies that influence adoption, increase satisfaction and loyalty, and ultimately drive revenue and margin growth.
Key Responsibilities
Help develop and support the communication and execution of strategic programs and promotions to drive Invisalign and iTero adoption among GP customers in the US.
Develop and execute channel‑specific event strategies, communication plans and tactics.
Manage commercial marketing programs and tools to drive adoption, utilization, competitive differentiation, and revenue growth—rooted in a deep understanding of Align’s GP and iTero customer base and competitive landscape.
Provide proactive recommendations for improving commercial processes and lead associated process optimization initiatives.
Collaborate cross‑functionally with key stakeholders across sales, marketing, education, and operations to ensure alignment and successful execution.
Help develop and mentor junior team members.
Travel up to 20% within the Americas to support program implementation, customer engagement, and field collaboration.
Qualifications
Minimum 5 years of directly related experience, preferably in medical device, life sciences, technology or healthcare industry.
Excellent strategic and analytical skills, sound judgment, customer focus, and business acumen to set priorities and make critical business decisions.
Excellent communication skills to clearly present business issues and ideas, make recommendations, and drive decisions with peers and executives.
Ability to work in a fast‑paced environment and manage multiple projects simultaneously with convergent timelines.
Strong track record of team leadership and development; proven ability to work with individuals across levels and functions, and drive accountability and ownership.
Bachelor’s degree in business, marketing, or equivalent fields; MBA preferred.
Track record of achievement and excellence in sales or sales management preferred.
Benefits
Medical, dental, and vision benefits with Health Savings Account options.
Discounts on Invisalign and Vivera after 90 days of employment.
Back‑up child/elder care and caregiving concierge.
Family forming benefits for employees and their spouse or domestic partner.
Breast milk delivery and lactation support services.
Employee Assistance Program.
Hinge Health virtual physical therapy for eligible employees.
Short‑term and long‑term disability insurance.
Basic life insurance, accidental death and dismemberment, voluntary supplemental life insurance options.
Flexible spending accounts for health care, dependent care, and pre‑tax commuter benefits.
401(k) plan with company match and options for traditional, Roth, and after‑tax contributions.
Employee stock purchase program for eligible employees.
Paid vacation up to 17 days in first year, increasing with tenure; sick leave, paid holidays, and parental leave as described.
Other benefits such as legal, critical illness, and long‑term care insurance available for purchase.
Equal Opportunity Statement Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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Location US-North Carolina-Raleigh
Job Overview The Marketing Manager, US GP & iTero is a critical leadership role within the US Marketing organization. This position is responsible for driving growth among general practitioner (GP) customers and iTero scanner owners by executing strategic programs and customer events, accelerating adoption of the Invisalign and iTero portfolio across GP customer segments, and translating customer insights into actionable strategies that influence adoption, increase satisfaction and loyalty, and ultimately drive revenue and margin growth.
Key Responsibilities
Help develop and support the communication and execution of strategic programs and promotions to drive Invisalign and iTero adoption among GP customers in the US.
Develop and execute channel‑specific event strategies, communication plans and tactics.
Manage commercial marketing programs and tools to drive adoption, utilization, competitive differentiation, and revenue growth—rooted in a deep understanding of Align’s GP and iTero customer base and competitive landscape.
Provide proactive recommendations for improving commercial processes and lead associated process optimization initiatives.
Collaborate cross‑functionally with key stakeholders across sales, marketing, education, and operations to ensure alignment and successful execution.
Help develop and mentor junior team members.
Travel up to 20% within the Americas to support program implementation, customer engagement, and field collaboration.
Qualifications
Minimum 5 years of directly related experience, preferably in medical device, life sciences, technology or healthcare industry.
Excellent strategic and analytical skills, sound judgment, customer focus, and business acumen to set priorities and make critical business decisions.
Excellent communication skills to clearly present business issues and ideas, make recommendations, and drive decisions with peers and executives.
Ability to work in a fast‑paced environment and manage multiple projects simultaneously with convergent timelines.
Strong track record of team leadership and development; proven ability to work with individuals across levels and functions, and drive accountability and ownership.
Bachelor’s degree in business, marketing, or equivalent fields; MBA preferred.
Track record of achievement and excellence in sales or sales management preferred.
Benefits
Medical, dental, and vision benefits with Health Savings Account options.
Discounts on Invisalign and Vivera after 90 days of employment.
Back‑up child/elder care and caregiving concierge.
Family forming benefits for employees and their spouse or domestic partner.
Breast milk delivery and lactation support services.
Employee Assistance Program.
Hinge Health virtual physical therapy for eligible employees.
Short‑term and long‑term disability insurance.
Basic life insurance, accidental death and dismemberment, voluntary supplemental life insurance options.
Flexible spending accounts for health care, dependent care, and pre‑tax commuter benefits.
401(k) plan with company match and options for traditional, Roth, and after‑tax contributions.
Employee stock purchase program for eligible employees.
Paid vacation up to 17 days in first year, increasing with tenure; sick leave, paid holidays, and parental leave as described.
Other benefits such as legal, critical illness, and long‑term care insurance available for purchase.
Equal Opportunity Statement Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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