Retail Marketing Manager - CPG
Jobot, San Diego, CA, United States
Remote, Equity, Base + Bonus
– Salary: $100,000 - $120,000 per year
Position Overview We are seeking a dynamic and strategic Retail Shopper Marketing Manager to lead the development and execution of shopper-focused marketing initiatives across key retail partners. This role will be critical in driving brand awareness, trial, and conversion at the point of purchase—both in-store and online.
Key Responsibilities
Develop and execute shopper marketing strategies that align with brand priorities, product launches, and retail expansion goals.
Translate brand positioning into compelling retail activations that drive conversion and basket size.
Plan and execute in-store and online campaigns, including displays, promotions, sampling, and retail media.
Partner with retailers on co-marketing opportunities, seasonal programs, and exclusive launches.
Support go-to-market strategies for new product launches across retail channels.
Develop launch toolkits and activation plans tailored to specific retail partners.
Manage and optimize retail media investments (e.g., sponsored search, display, retailer platforms).
Ensure cohesive omnichannel experiences across in-store, eCommerce, and digital touchpoints.
Work closely with Sales to align on account priorities and retailer strategies.
Partner with Brand and Creative teams to ensure consistency and effectiveness of messaging.
Coordinate with Operations to ensure executional feasibility.
Analyze campaign performance and shopper data to generate actionable insights.
Continuously optimize programs based on ROI, sales lift, and shopper engagement metrics.
Qualifications
4–7+ years of experience in shopper marketing, trade marketing, or retail marketing within CPG or a related industry.
Proven track record of executing successful retail programs and product launches.
Strong understanding of retail landscapes (e.g., grocery, mass, specialty, fitness/wellness).
Experience with retail media platforms and omnichannel marketing strategies.
Highly analytical with the ability to translate data into actionable insights.
Excellent project management and cross-functional collaboration skills.
Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment.
What We’re Looking For
A builder who thrives in startup environments and enjoys creating structure from scratch.
A strategic thinker who can also roll up their sleeves and execute.
A consumer-obsessed marketer with a passion for health, wellness, and fitness.
A collaborative partner who can influence across internal teams and external stakeholders.
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– Salary: $100,000 - $120,000 per year
Position Overview We are seeking a dynamic and strategic Retail Shopper Marketing Manager to lead the development and execution of shopper-focused marketing initiatives across key retail partners. This role will be critical in driving brand awareness, trial, and conversion at the point of purchase—both in-store and online.
Key Responsibilities
Develop and execute shopper marketing strategies that align with brand priorities, product launches, and retail expansion goals.
Translate brand positioning into compelling retail activations that drive conversion and basket size.
Plan and execute in-store and online campaigns, including displays, promotions, sampling, and retail media.
Partner with retailers on co-marketing opportunities, seasonal programs, and exclusive launches.
Support go-to-market strategies for new product launches across retail channels.
Develop launch toolkits and activation plans tailored to specific retail partners.
Manage and optimize retail media investments (e.g., sponsored search, display, retailer platforms).
Ensure cohesive omnichannel experiences across in-store, eCommerce, and digital touchpoints.
Work closely with Sales to align on account priorities and retailer strategies.
Partner with Brand and Creative teams to ensure consistency and effectiveness of messaging.
Coordinate with Operations to ensure executional feasibility.
Analyze campaign performance and shopper data to generate actionable insights.
Continuously optimize programs based on ROI, sales lift, and shopper engagement metrics.
Qualifications
4–7+ years of experience in shopper marketing, trade marketing, or retail marketing within CPG or a related industry.
Proven track record of executing successful retail programs and product launches.
Strong understanding of retail landscapes (e.g., grocery, mass, specialty, fitness/wellness).
Experience with retail media platforms and omnichannel marketing strategies.
Highly analytical with the ability to translate data into actionable insights.
Excellent project management and cross-functional collaboration skills.
Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment.
What We’re Looking For
A builder who thrives in startup environments and enjoys creating structure from scratch.
A strategic thinker who can also roll up their sleeves and execute.
A consumer-obsessed marketer with a passion for health, wellness, and fitness.
A collaborative partner who can influence across internal teams and external stakeholders.
#J-18808-Ljbffr