Email Marketing Specialist New Greenwood Village, CO
Inspire Home Loans Inc., Greenwood Village, CO, United States
Your Key Responsibilities Include:
Build, execute, and optimize email campaigns using Salesforce Marketing Cloud and/or Pardot
Create and manage automated journeys using Journey Builder and Engagement Studio
Develop dynamic segmentation strategies using Data Extensions, lists, and CRM data
Design and deploy personalized, dynamic content using AMPscript and/or Pardot dynamic content
Conduct A/B testing across subject lines, content, CTAs, and send times
Monitor campaign performance metrics including open rate, CTR, conversion rate, and pipeline contribution
Maintain data hygiene, list management, and compliance with CAN-SPAM, GDPR, and CASL regulations
Collaborate with Sales, CRM, and Marketing teams to align email programs with business objectives
Manage lead scoring, grading models, and lifecycle automation (Pardot)
Support integration between Salesforce CRM and marketing automation platforms
Troubleshoot deliverability issues and optimize sender reputation
What you Have:
2–4 years of hands‑on experience with Salesforce Marketing Cloud and/or Pardot
Strong knowledge of Journey Builder, Email Studio, Automation Studio (Marketing Cloud)
Experience with Engagement Studio, lead scoring, and campaign tracking (Pardot)
Working knowledge of AMPscript and/or HTML/CSS for email development
Experience integrating Salesforce CRM with marketing automation tools
Strong analytical skills with experience in reporting dashboards and campaign performance analysis
Ability to manage multiple campaigns simultaneously in a fast‑paced environment
Your Education and Experience:
2–4 years experience
Salesforce Marketing Cloud Email Specialist Certification and/or Pardot Specialist Certification
Experience with SQL for segmentation and data queries (Marketing Cloud)
Familiarity with Salesforce reporting and campaign influence models
Experience supporting B2B demand generation or B2C lifecycle marketing programs
Technical aptitude within the Salesforce ecosystem
Attention to detail and quality assurance
Strong collaboration and communication skills
Results‑oriented mindset
#J-18808-Ljbffr
Build, execute, and optimize email campaigns using Salesforce Marketing Cloud and/or Pardot
Create and manage automated journeys using Journey Builder and Engagement Studio
Develop dynamic segmentation strategies using Data Extensions, lists, and CRM data
Design and deploy personalized, dynamic content using AMPscript and/or Pardot dynamic content
Conduct A/B testing across subject lines, content, CTAs, and send times
Monitor campaign performance metrics including open rate, CTR, conversion rate, and pipeline contribution
Maintain data hygiene, list management, and compliance with CAN-SPAM, GDPR, and CASL regulations
Collaborate with Sales, CRM, and Marketing teams to align email programs with business objectives
Manage lead scoring, grading models, and lifecycle automation (Pardot)
Support integration between Salesforce CRM and marketing automation platforms
Troubleshoot deliverability issues and optimize sender reputation
What you Have:
2–4 years of hands‑on experience with Salesforce Marketing Cloud and/or Pardot
Strong knowledge of Journey Builder, Email Studio, Automation Studio (Marketing Cloud)
Experience with Engagement Studio, lead scoring, and campaign tracking (Pardot)
Working knowledge of AMPscript and/or HTML/CSS for email development
Experience integrating Salesforce CRM with marketing automation tools
Strong analytical skills with experience in reporting dashboards and campaign performance analysis
Ability to manage multiple campaigns simultaneously in a fast‑paced environment
Your Education and Experience:
2–4 years experience
Salesforce Marketing Cloud Email Specialist Certification and/or Pardot Specialist Certification
Experience with SQL for segmentation and data queries (Marketing Cloud)
Familiarity with Salesforce reporting and campaign influence models
Experience supporting B2B demand generation or B2C lifecycle marketing programs
Technical aptitude within the Salesforce ecosystem
Attention to detail and quality assurance
Strong collaboration and communication skills
Results‑oriented mindset
#J-18808-Ljbffr