Manager, SEO and AEO
Skechers, Manhattan Beach, CA, United States
The pay range for this role is $100,000 - $140,000/yr USD.
What You’ll Do
Execute and contribute to holistic global SEO + GEO/AEO strategy aligned to Skechers business goals, balancing technical and content initiatives. Partner closely with Digital ecommerce, Promotions, IT, Retail merchandising and Creative/Brand to ensure SEO is embedded into the digital roadmap, site experiences, and campaign planning. Monitor, analyze, and report organic performance to leadership and cross-functional teams. Clearly communicating results, trends, risks, and future opportunities while contributing to outcome ownership. Serve as the resident search expert by staying ahead of algorithm shifts and industry trends, educating internal teams and external partners, and managing agencies/contractors through influence and strong operating cadence. Manage local listings as a dedicated organic growth lever and support store reputation visibility initiatives in partnership with Retail and Customer Experience teams. Lead, manage, and mentor a team of SEO professionals, setting clear goals, providing regular feedback, and supporting career development. What You’ll Bring
Strong proficiency in platforms including Google Search Console, Merchant Center, SEMrush, Botify (or equivalent enterprise crawling tools), and emerging AI search measurement platforms. Demonstrated curiosity and innovation in the evolving search landscape, AI, GEO/AEO, with specific examples of experimentation and impact rather than surface-level familiarity. Strong proficiency in AI engines, with knowledge of advanced prompt engineering, data handling, and the ability to choose the right tool for specific business contexts to support team productivity and execution. Operational mindset with the ability to roll up sleeves to support the development of new processes, workflows, reporting systems, within the SEO team and in coordination with agency partners. Requirements
4-6 years of SEO experience with a proven track record of driving measurable organic growth through solid expertise in both technical and content strategies. Experience managing or mentoring a team. Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
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Execute and contribute to holistic global SEO + GEO/AEO strategy aligned to Skechers business goals, balancing technical and content initiatives. Partner closely with Digital ecommerce, Promotions, IT, Retail merchandising and Creative/Brand to ensure SEO is embedded into the digital roadmap, site experiences, and campaign planning. Monitor, analyze, and report organic performance to leadership and cross-functional teams. Clearly communicating results, trends, risks, and future opportunities while contributing to outcome ownership. Serve as the resident search expert by staying ahead of algorithm shifts and industry trends, educating internal teams and external partners, and managing agencies/contractors through influence and strong operating cadence. Manage local listings as a dedicated organic growth lever and support store reputation visibility initiatives in partnership with Retail and Customer Experience teams. Lead, manage, and mentor a team of SEO professionals, setting clear goals, providing regular feedback, and supporting career development. What You’ll Bring
Strong proficiency in platforms including Google Search Console, Merchant Center, SEMrush, Botify (or equivalent enterprise crawling tools), and emerging AI search measurement platforms. Demonstrated curiosity and innovation in the evolving search landscape, AI, GEO/AEO, with specific examples of experimentation and impact rather than surface-level familiarity. Strong proficiency in AI engines, with knowledge of advanced prompt engineering, data handling, and the ability to choose the right tool for specific business contexts to support team productivity and execution. Operational mindset with the ability to roll up sleeves to support the development of new processes, workflows, reporting systems, within the SEO team and in coordination with agency partners. Requirements
4-6 years of SEO experience with a proven track record of driving measurable organic growth through solid expertise in both technical and content strategies. Experience managing or mentoring a team. Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
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