Sr. Manager, Brand Marketing, BK, US&C
Burger King, Miami, FL, United States
Our Opportunity
Burger King is looking for a Senior Brand Marketing Manager to join our Marketing Team based in Miami, FL. The Senior Manager will be responsible for the overall consumer‑led brand strategy for the Value and Breakfast categories. This role will require a strategic thinker who can translate category analytics and consumer trends into actionable business results.
The successful candidate will lead all category and product planning for his/her specific categories. The role will oversee category health, consumer affinity for products, creative product ideation and traditional go‑to‑market strategic planning for new product launches. The candidate will act as the owner/champion of his/her products throughout the organization and will help rally cross‑functional support to build and execute key initiatives for product success.
RBI follows a 5 day, in‑office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.
Roles and Responsibilities
Completes regular analysis of category, competitive QSR outlets and consumer trends and activities
Reviews and outlines trends happening in the industry and within the general consumer segment
Identifies sales and business gaps vs plan and prior year. Initiates actions to help close gaps and return category to plan.
Build category and product strategies and translate into product pipeline
Define go‑to‑market strategies for category product launches. Activities include naming, pricing, forecasting, packaging, and communications briefing.
Collaborate with various cross‑functional departments such as Culinary Development, Marketing Analytics, Operations and Advertising teams to optimize product offerings and campaigns during a specific time on the annual planning calendar
Act as a liaison between brand team and our supply chain partners to ensure that the products on the promotional calendar are available and ready to be supplied
Prepares briefings for Marketing Communications for any new product/promotional launches
Creates Executive presentations for strategic projects in a logical and well‑thought‑out manner
Ensures projects are completed on time and within budget
Qualifications
University degree in Business, Marketing, Finance, or related field. MBA Preferred
7+ years of marketing experience in brand marketing. CPG or Food Service background is a plus.
Track record of exceptional project management, analytical skills, creative problem‑solving capabilities, and organizational skills, with the ability to prioritize and handle multiple tasks at once
Strong business acumen with a high sense of curiosity
Advanced skill level using Excel and PowerPoint
Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal
Highly organized and motivated with a desire to outperform
Ability to work and thrive in a fast‑paced and deadline‑driven environment
Must be solution‑oriented, able to dissect information, see opportunities, pre‑empt potential issues, and find solutions
Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations
Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufacturers, and internal teams
Benefits Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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The successful candidate will lead all category and product planning for his/her specific categories. The role will oversee category health, consumer affinity for products, creative product ideation and traditional go‑to‑market strategic planning for new product launches. The candidate will act as the owner/champion of his/her products throughout the organization and will help rally cross‑functional support to build and execute key initiatives for product success.
RBI follows a 5 day, in‑office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.
Roles and Responsibilities
Completes regular analysis of category, competitive QSR outlets and consumer trends and activities
Reviews and outlines trends happening in the industry and within the general consumer segment
Identifies sales and business gaps vs plan and prior year. Initiates actions to help close gaps and return category to plan.
Build category and product strategies and translate into product pipeline
Define go‑to‑market strategies for category product launches. Activities include naming, pricing, forecasting, packaging, and communications briefing.
Collaborate with various cross‑functional departments such as Culinary Development, Marketing Analytics, Operations and Advertising teams to optimize product offerings and campaigns during a specific time on the annual planning calendar
Act as a liaison between brand team and our supply chain partners to ensure that the products on the promotional calendar are available and ready to be supplied
Prepares briefings for Marketing Communications for any new product/promotional launches
Creates Executive presentations for strategic projects in a logical and well‑thought‑out manner
Ensures projects are completed on time and within budget
Qualifications
University degree in Business, Marketing, Finance, or related field. MBA Preferred
7+ years of marketing experience in brand marketing. CPG or Food Service background is a plus.
Track record of exceptional project management, analytical skills, creative problem‑solving capabilities, and organizational skills, with the ability to prioritize and handle multiple tasks at once
Strong business acumen with a high sense of curiosity
Advanced skill level using Excel and PowerPoint
Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal
Highly organized and motivated with a desire to outperform
Ability to work and thrive in a fast‑paced and deadline‑driven environment
Must be solution‑oriented, able to dissect information, see opportunities, pre‑empt potential issues, and find solutions
Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations
Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufacturers, and internal teams
Benefits Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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