Digital Marketing Specialist
Zimmer Biomet, Poland, NY, United States
At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.
What You Can Expect The
Digital Marketing Specialist
is responsible for the development, management and maintenance of Zimmer Biomet's various digital marketing channels to help achieve the company's strategic and business objectives. Working closely with internal stakeholders, this person provides the tools, infrastructure and analytics necessary to effectively design and execute digital marketing campaigns, maintain the company's online and social media presence to reach and influence its target audience.
How You'll Create Impact
Researches technologies and reviews them for inclusion in the organisation's business promotion plan
Evaluates and adjusts the performance of the company's digital assets such as zimmerbiomet.com and social media channels
Research data on competitors, market conditions and customers to improve service delivery
Plan and control the budget for all digital assets
Analyse and improve the content, design and functionality of the company's website
Manage online products and brand campaigns to increase brand awareness
Oversee digital marketing strategies, such as social media campaigns
Use SEO and other techniques to improve the company's popularity and online presence
Designing workable strategies to improve traffic to the company's website and social media channels
What Makes You Stand Out The
Digital Marketing Specialist
has a degree in digital marketing and has had initial successful experience in a similar role, and has at least a Bachelor's degree in communications, marketing, digital marketing or a related field.
He/she Also Has The Following Skills
Minimum 3 years’ experience in communications and/or digital marketing
Experience and ability to manage SEO, PPC and email marketing to enhance the company's digital marketing efforts
Understanding of online marketing best practices, strategies and concepts
Experience in social media marketing and how to leverage the medium to grow the business
Experience in using Adobe Marketo Engage system or Eloqua, Marketing Cloud, Pardot, Hubspot
Your Background
Good communication skills, both verbal and written
Ability to multi-task
Ability to work accurately and under pressure
Analytical thinking
A strong networker
Ability to work with little or no supervision.
Excellent command of English, Any other language is a plus
Travel Expectations
Up to 5% of the total
EOE/M/F/Vet/Disability
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As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.
What You Can Expect The
Digital Marketing Specialist
is responsible for the development, management and maintenance of Zimmer Biomet's various digital marketing channels to help achieve the company's strategic and business objectives. Working closely with internal stakeholders, this person provides the tools, infrastructure and analytics necessary to effectively design and execute digital marketing campaigns, maintain the company's online and social media presence to reach and influence its target audience.
How You'll Create Impact
Researches technologies and reviews them for inclusion in the organisation's business promotion plan
Evaluates and adjusts the performance of the company's digital assets such as zimmerbiomet.com and social media channels
Research data on competitors, market conditions and customers to improve service delivery
Plan and control the budget for all digital assets
Analyse and improve the content, design and functionality of the company's website
Manage online products and brand campaigns to increase brand awareness
Oversee digital marketing strategies, such as social media campaigns
Use SEO and other techniques to improve the company's popularity and online presence
Designing workable strategies to improve traffic to the company's website and social media channels
What Makes You Stand Out The
Digital Marketing Specialist
has a degree in digital marketing and has had initial successful experience in a similar role, and has at least a Bachelor's degree in communications, marketing, digital marketing or a related field.
He/she Also Has The Following Skills
Minimum 3 years’ experience in communications and/or digital marketing
Experience and ability to manage SEO, PPC and email marketing to enhance the company's digital marketing efforts
Understanding of online marketing best practices, strategies and concepts
Experience in social media marketing and how to leverage the medium to grow the business
Experience in using Adobe Marketo Engage system or Eloqua, Marketing Cloud, Pardot, Hubspot
Your Background
Good communication skills, both verbal and written
Ability to multi-task
Ability to work accurately and under pressure
Analytical thinking
A strong networker
Ability to work with little or no supervision.
Excellent command of English, Any other language is a plus
Travel Expectations
Up to 5% of the total
EOE/M/F/Vet/Disability
#J-18808-Ljbffr