Brand Designer
Trade Coffee, New York, NY, United States
About the Role
Trade is seeking a thoughtful, systems-driven Brand Designer to help shape and evolve our visual identity across key touchpoints of our customer journey.
Reporting to the Chief Marketing Officer, you’ll play a key role in defining how Trade shows up in the world—from performance creative and lifecycle campaigns to product launches, editorial storytelling, and brand systems. You’ll balance craft and speed, building scalable design frameworks that elevate the brand while supporting growth. This role is ideal for a designer who cares deeply about typography, layout, storytelling, and consistency—and who wants to build a brand that people genuinely love.
What We're Looking For
Design high-impact campaign creative across paid media, email, direct mail, landing pages, organic social, and more
Evolve and maintain Trade’s visual identity, ensuring consistency across all digital and physical touchpoints
Work closely with our Senior Product Designer to develop scalable brand systems, templates, and component libraries
Partner closely with Growth to concept and produce performance-driven creative that is both on-brand and conversion-oriented
Collaborate with editorial and content teams to visually bring roaster stories and coffee discovery to life
Develop creative for brand campaigns, seasonal moments, product launches, and cultural initiatives
Ensure design consistency across typography, color systems, imagery, and motion
Present work clearly and confidently to cross-functional stakeholders and leadership
Stay current on design trends, cultural movements, and competitive creative to keep Trade fresh and differentiated
Provide guidance to external contractors to ensure video assets and partner creatives stay true to the Trade brand
Who You Are
A strong visual storyteller with exceptional taste and attention to detail
Systems-minded—you think beyond one-off assets and design for scale
Comfortable moving between brand-building moments and fast-paced performance needs
Highly organized and able to manage multiple projects without sacrificing craft
Collaborative and open to feedback, with a low-ego, team-first mindset
Naturally curious, always refining and raising the bar for creative excellence
Required Experience
4+ years of experience in brand design, preferably for consumer-facing or DTC brands
A strong portfolio showcasing digital campaigns, brand systems, and performance creative
Experience designing for paid media, email, landing pages, and web
Deep understanding of typography, layout, color systems, and visual hierarchy
Proficiency in Figma and Adobe Creative Suite
Experience building and maintaining design systems and reusable components
Strong understanding of how design impacts growth, conversion, and customer experience
Excellent communication skills and ability to collaborate cross-functionally
Experience in startup or high-growth environments
Familiarity with subscription businesses or marketplace brands is a plus
What We Offer
The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team
The opportunity to deepen your skills and make a lasting impact as the organization scales
Ongoing mentorship and support from leadership and management
A competitive salary and unlimited vacation
$500 a year to spend on amazing coffee
Best-in-class health benefits and a 401(k)
Twice-monthly catered lunches
A pet-friendly office
Two paid days of Trade-sponsored community service each year
NYC Base Salary $95,000- $135,000
In addition, Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.
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Reporting to the Chief Marketing Officer, you’ll play a key role in defining how Trade shows up in the world—from performance creative and lifecycle campaigns to product launches, editorial storytelling, and brand systems. You’ll balance craft and speed, building scalable design frameworks that elevate the brand while supporting growth. This role is ideal for a designer who cares deeply about typography, layout, storytelling, and consistency—and who wants to build a brand that people genuinely love.
What We're Looking For
Design high-impact campaign creative across paid media, email, direct mail, landing pages, organic social, and more
Evolve and maintain Trade’s visual identity, ensuring consistency across all digital and physical touchpoints
Work closely with our Senior Product Designer to develop scalable brand systems, templates, and component libraries
Partner closely with Growth to concept and produce performance-driven creative that is both on-brand and conversion-oriented
Collaborate with editorial and content teams to visually bring roaster stories and coffee discovery to life
Develop creative for brand campaigns, seasonal moments, product launches, and cultural initiatives
Ensure design consistency across typography, color systems, imagery, and motion
Present work clearly and confidently to cross-functional stakeholders and leadership
Stay current on design trends, cultural movements, and competitive creative to keep Trade fresh and differentiated
Provide guidance to external contractors to ensure video assets and partner creatives stay true to the Trade brand
Who You Are
A strong visual storyteller with exceptional taste and attention to detail
Systems-minded—you think beyond one-off assets and design for scale
Comfortable moving between brand-building moments and fast-paced performance needs
Highly organized and able to manage multiple projects without sacrificing craft
Collaborative and open to feedback, with a low-ego, team-first mindset
Naturally curious, always refining and raising the bar for creative excellence
Required Experience
4+ years of experience in brand design, preferably for consumer-facing or DTC brands
A strong portfolio showcasing digital campaigns, brand systems, and performance creative
Experience designing for paid media, email, landing pages, and web
Deep understanding of typography, layout, color systems, and visual hierarchy
Proficiency in Figma and Adobe Creative Suite
Experience building and maintaining design systems and reusable components
Strong understanding of how design impacts growth, conversion, and customer experience
Excellent communication skills and ability to collaborate cross-functionally
Experience in startup or high-growth environments
Familiarity with subscription businesses or marketplace brands is a plus
What We Offer
The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team
The opportunity to deepen your skills and make a lasting impact as the organization scales
Ongoing mentorship and support from leadership and management
A competitive salary and unlimited vacation
$500 a year to spend on amazing coffee
Best-in-class health benefits and a 401(k)
Twice-monthly catered lunches
A pet-friendly office
Two paid days of Trade-sponsored community service each year
NYC Base Salary $95,000- $135,000
In addition, Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.
#J-18808-Ljbffr