Lifecycle Marketing Manager

Role Overview DragonFly Athletics is a fast-growing SaaS platform serving 3,000+ schools and 650,000+ student athletes across 26 states. The platform helps schools manage athletic departments, communication, eligibility, and payments for student athletes.

DragonFly is currently launching two major growth initiatives:

Be A Tiger — a parent engagement and communication platform launching Summer 2026

Storefront & Payments — new revenue features for school athletic programs

DragonFly already has a massive installed base of schools, coaches, and parents, but no dedicated marketing function yet.

This role will be the first marketing hire responsible for activating that existing user base and building the company’s first growth engine.

What Success Looks Like In your first 90 days, success means:

• campaigns actively running to DragonFly’s existing school base

• adoption of key features increasing across schools

• launch messaging for Be A Tiger reaching coaches and parents

• measurable growth in parent engagement and feature adoption

The goal is simple:

Make sure the world knows about Be A Tiger. We start by activating the users DragonFly already has.

Core Responsibilities 1. Campaign Execution (Primary Responsibility)

Design and launch campaigns targeting DragonFly’s user base:

coaches

athletic directors

parents

Examples:

email campaigns to coaches about new features

messaging to parents about Be A Tiger

adoption campaigns for underused features

lifecycle campaigns to increase engagement

You will personally:

write campaign copy

build and send emails

track results

Work with the product team to drive adoption inside the DragonFly platform.

onboarding flows

feature announcements

prompts to upgrade to premium features

Tools may include:

Pendo

Intercom

internal tooling

3. Customer Activation & Feature Adoption

DragonFly already serves 3,000+ schools, but many features are underutilized.

You will build campaigns to:

increase feature adoption

encourage coaches to use DragonFly communication tools

drive parent engagement in the app

Success is measured by:

parent conversions

Work with the leadership team to develop simple, consistent messaging for:

coaches

parents

You will translate product features into clear, actionable messages the sales and account teams can use.

5. Measurement & Iteration

You will track campaign performance and continuously improve results.

Examples:

open rates

activation rates

This role requires someone comfortable with data-driven experimentation.

What You Will NOT Be Doing This is not a brand marketing role.

You will not be responsible for:

PR campaigns

large branding initiatives

managing agencies

overseeing a large marketing team

You will be the builder, not the executive.

Ideal Candidate Profile Must-Have Experience

3–7 years in lifecycle marketing, customer marketing, or product marketing

experience running email or engagement campaigns in a SaaS company

hands-on experience building campaigns (not just managing agencies)

comfortable working without a marketing team

Skills We Value You are someone who:

likes building things from scratch

writes clear, practical marketing copy

thinks in terms of users and adoption

enjoys testing and improving campaigns

Bonus Experience

B2B SaaS

EdTech or sports technology

in-product marketing tools (Pendo, Appcues, etc.)

early-stage or startup environments

Personality Fit This role requires someone who:

thrives in ambiguity

enjoys fast-moving environments

can work directly with a founder

is comfortable owning results

You must be both:

strategic enough to think about growth

hands-on enough to execute campaigns yourself

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