Market Leader - Commercial - Atlanta
McMillan Pazdan Smith, Atlanta, GA, United States
Description
The Market Leader develops new business in a defined market, enhances brand presence, and expands market share. This teammate maintains long‑term relationships, analyzes industry trends, and leads projects from inception to completion. The Market Leaders also optimizes operations, monitors efficiency, and drives growth in design.
Essential Functions
Strategic & Market Leadership
Develop and refine go-to-market strategies for assigned sectors, including positioning, value propositions, and competitive differentiation
Forecast market demand and identify emerging trends, technologies, and client needs to inform studio and practice strategy
Guide pursuit strategy through Go/No-Go evaluations aligned with firm priorities and resource planning
Client & Relationship Development
Expand the client network by attending industry conferences, professional associations, trade events, and community functions
Facilitate client feedback sessions and post‑occupancy evaluations to strengthen relationships and enhance service delivery
Coordinate with cross‑disciplinary leaders to ensure seamless integration of design, technical expertise, and client services
Pursuit Management & Proposal Leadership
Lead the development of proposal narratives, presentations, and interview strategies that align with client goals and showcase firm strengths
Oversee pipeline development and pursuit activity, ensuring accurate forecasting and prioritization of strategic opportunities
Partner with marketing to craft compelling content, case studies, and qualifications packages tailored to target markets
Internal Collaboration & Operational Insight
Partner with Finance/Practice Operations to track market performance, revenue projections, and client development budgets
Lead internal market‑focused meetings to communicate opportunities, trends, and pursuit updates to studio and practice leadership
Support project teams by providing insight into client expectations, competitive intelligence, and sector‑specific best practices
Thought Leadership & Brand Building
Promote the firm’s expertise by supporting speaking engagements, thought‑leadership articles, award submissions, and industry panels
Collaborate with marketing to elevate the firm’s visibility through digital campaigns, social media initiatives, and sector‑specific content
Drive the development of sector research, benchmarking tools, and knowledge‑sharing resources
Business Growth & Partnerships
Cultivate partnerships with consultants, contractors, developers, and peer firms to expand opportunities and joint‑venture potential
Explore new service lines or revenue models aligned with client needs and emerging market directions
Identify cross‑selling opportunities across studios, practices, and disciplines
Work Environment Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
While performing the duties of this job, the employee may occasionally be exposed to hazardous working conditions in conjunction with construction site visits. The noise level in the construction zone may be loud.
While performing the duties of this job in the office work environment, the employee will not be exposed to hazardous working conditions. The noise level in the office work environment is usually moderate.
Requirements Required Qualifications
Bachelor’s degree in Architecture (or related field) and licensed to practice
At least ten years of combined internship and professional experience, including managing teams and projects
Proven experience in a leadership role within the respective practice design sector
Ability to think creatively and strategically
Expertise in design, project management, estimating needs and budgets, and delivering projects on time
Excellent communication and leadership skills, able to motivate and guide teams while maintaining confidentiality
Proficient in Microsoft Office, familiar with Adobe software, and strong knowledge of building technology
Highly organized, quick to learn, attentive to detail, and able to work both independently and collaboratively
Strong analytical and organizational skills
Demonstrates cultural awareness and sensitivity
Preferred Qualifications
Master of Architecture
Leadership experience on projects that have won design awards
Experience presenting in public and/or private presentations, workshops, etc.
Experience with Newforma Project Center and/or Newforma Project Analyzer
Experience with Bluebeam PDF Revu
Experience with Autodesk Revit software
Additional relevant certifications indicating additional expertise such as for construction administration, interior design, LEED/Green Globes/sustainability, etc.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to grasp objects; reach with hands and arms; balance, stop, kneel, or crouch; speak or listen. The employee must occasionally lift and/or carry up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
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Essential Functions
Strategic & Market Leadership
Develop and refine go-to-market strategies for assigned sectors, including positioning, value propositions, and competitive differentiation
Forecast market demand and identify emerging trends, technologies, and client needs to inform studio and practice strategy
Guide pursuit strategy through Go/No-Go evaluations aligned with firm priorities and resource planning
Client & Relationship Development
Expand the client network by attending industry conferences, professional associations, trade events, and community functions
Facilitate client feedback sessions and post‑occupancy evaluations to strengthen relationships and enhance service delivery
Coordinate with cross‑disciplinary leaders to ensure seamless integration of design, technical expertise, and client services
Pursuit Management & Proposal Leadership
Lead the development of proposal narratives, presentations, and interview strategies that align with client goals and showcase firm strengths
Oversee pipeline development and pursuit activity, ensuring accurate forecasting and prioritization of strategic opportunities
Partner with marketing to craft compelling content, case studies, and qualifications packages tailored to target markets
Internal Collaboration & Operational Insight
Partner with Finance/Practice Operations to track market performance, revenue projections, and client development budgets
Lead internal market‑focused meetings to communicate opportunities, trends, and pursuit updates to studio and practice leadership
Support project teams by providing insight into client expectations, competitive intelligence, and sector‑specific best practices
Thought Leadership & Brand Building
Promote the firm’s expertise by supporting speaking engagements, thought‑leadership articles, award submissions, and industry panels
Collaborate with marketing to elevate the firm’s visibility through digital campaigns, social media initiatives, and sector‑specific content
Drive the development of sector research, benchmarking tools, and knowledge‑sharing resources
Business Growth & Partnerships
Cultivate partnerships with consultants, contractors, developers, and peer firms to expand opportunities and joint‑venture potential
Explore new service lines or revenue models aligned with client needs and emerging market directions
Identify cross‑selling opportunities across studios, practices, and disciplines
Work Environment Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
While performing the duties of this job, the employee may occasionally be exposed to hazardous working conditions in conjunction with construction site visits. The noise level in the construction zone may be loud.
While performing the duties of this job in the office work environment, the employee will not be exposed to hazardous working conditions. The noise level in the office work environment is usually moderate.
Requirements Required Qualifications
Bachelor’s degree in Architecture (or related field) and licensed to practice
At least ten years of combined internship and professional experience, including managing teams and projects
Proven experience in a leadership role within the respective practice design sector
Ability to think creatively and strategically
Expertise in design, project management, estimating needs and budgets, and delivering projects on time
Excellent communication and leadership skills, able to motivate and guide teams while maintaining confidentiality
Proficient in Microsoft Office, familiar with Adobe software, and strong knowledge of building technology
Highly organized, quick to learn, attentive to detail, and able to work both independently and collaboratively
Strong analytical and organizational skills
Demonstrates cultural awareness and sensitivity
Preferred Qualifications
Master of Architecture
Leadership experience on projects that have won design awards
Experience presenting in public and/or private presentations, workshops, etc.
Experience with Newforma Project Center and/or Newforma Project Analyzer
Experience with Bluebeam PDF Revu
Experience with Autodesk Revit software
Additional relevant certifications indicating additional expertise such as for construction administration, interior design, LEED/Green Globes/sustainability, etc.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to grasp objects; reach with hands and arms; balance, stop, kneel, or crouch; speak or listen. The employee must occasionally lift and/or carry up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
#J-18808-Ljbffr