Senior Marketing Specialist
Brady Corporation, Phoenix, AZ, United States
What We Need
Our Phoenix office is seeking a high-impact Marketing Analyst to own and drive all marketing initiatives for the AB&R brand. The Marketing Analyst will create high-level quarterly plans while also executing the daily technical tasks required to hit revenue goals. The ideal candidate will possess the strategic agility to manage the entrepreneurial independence of a local brand while effectively utilizing Brady's international resources. This position will own the end-to-end marketing engine—driving brand recognition, B2B lead generation, and new client acquisition. This is an on-site role at our location in Phoenix, AZ.
What You'll Be Doing
Act as the primary brand steward, architect comprehensive marketing strategies with quarterly objectives and ensure AB&R’s unique IoT identity aligns with global corporate standards.
Create, edit, and publish all brand content, including web copy, social media, e-newsletters, press releases, and product videos.
Build and manage automated B2B campaigns using marketing automation tools and CRM workflows to nurture leads.
Identify and prioritize key growth verticals (e.g., Manufacturing, Warehousing, Healthcare) to ensure hyper-targeted messaging.
Establish and report on marketing KPIs, using data-driven insights to evaluate and pivot program effectiveness.
Manage a dedicated marketing budget, including the selection and oversight of specialized external agencies (SEO, PPC, or specialized PR) and optimize Marketing Development Funds (MDF) to scale your impact.
Collaborate with internal teams to produce sales enablement materials and track lead health within the ERP/CRM.
What You Will Need To Be Successful
Bachelor's degree in Marketing, Communications, or a related field.
5+ years of B2B marketing experience, ideally in an autonomous environment, where you were responsible for both strategy and execution.
Proven track record of managing MDF/Co-op marketing programs with technology partners.
Hands-on experience with image editing (Photoshop/Illustrator), WordPress, and video production.
Proficiency in CRM functionality, automated email platforms, basic HTML/CSS and web analytics tools (e.g. Google Analytics).
Excellent project management skills and the ability to prioritize high-ROI activities over administrative tasks.
About Us AB&R® (American Barcode and RFID) is the leader in IoT solutions, equipping businesses across all industries with advanced technology to identify, track, and manage inventory and assets throughout the supply chain. AB&R's solutions and services include product identification with high-performance printing and compliance labeling through real-time visibility and traceability, and the managed and professional services to support them all. With 40 years as a trusted expert in technical innovation, performance, and cost effectiveness, AB&R's solutions improve efficiency and productivity that transform companies all around the world.
AB&R is proud to be part of Brady Corporation, a global leader in safety, identification and compliance solutions headquartered in Milwaukee, WI.
Why Work At Brady A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Education reimbursement opportunities
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress-for-your-day dress code
Charitable contributions matched through Brady's Matching Gift program
#J-18808-Ljbffr
What You'll Be Doing
Act as the primary brand steward, architect comprehensive marketing strategies with quarterly objectives and ensure AB&R’s unique IoT identity aligns with global corporate standards.
Create, edit, and publish all brand content, including web copy, social media, e-newsletters, press releases, and product videos.
Build and manage automated B2B campaigns using marketing automation tools and CRM workflows to nurture leads.
Identify and prioritize key growth verticals (e.g., Manufacturing, Warehousing, Healthcare) to ensure hyper-targeted messaging.
Establish and report on marketing KPIs, using data-driven insights to evaluate and pivot program effectiveness.
Manage a dedicated marketing budget, including the selection and oversight of specialized external agencies (SEO, PPC, or specialized PR) and optimize Marketing Development Funds (MDF) to scale your impact.
Collaborate with internal teams to produce sales enablement materials and track lead health within the ERP/CRM.
What You Will Need To Be Successful
Bachelor's degree in Marketing, Communications, or a related field.
5+ years of B2B marketing experience, ideally in an autonomous environment, where you were responsible for both strategy and execution.
Proven track record of managing MDF/Co-op marketing programs with technology partners.
Hands-on experience with image editing (Photoshop/Illustrator), WordPress, and video production.
Proficiency in CRM functionality, automated email platforms, basic HTML/CSS and web analytics tools (e.g. Google Analytics).
Excellent project management skills and the ability to prioritize high-ROI activities over administrative tasks.
About Us AB&R® (American Barcode and RFID) is the leader in IoT solutions, equipping businesses across all industries with advanced technology to identify, track, and manage inventory and assets throughout the supply chain. AB&R's solutions and services include product identification with high-performance printing and compliance labeling through real-time visibility and traceability, and the managed and professional services to support them all. With 40 years as a trusted expert in technical innovation, performance, and cost effectiveness, AB&R's solutions improve efficiency and productivity that transform companies all around the world.
AB&R is proud to be part of Brady Corporation, a global leader in safety, identification and compliance solutions headquartered in Milwaukee, WI.
Why Work At Brady A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Education reimbursement opportunities
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress-for-your-day dress code
Charitable contributions matched through Brady's Matching Gift program
#J-18808-Ljbffr