Performance Creative Lead, US
Who Gives A Crap, Los Angeles, CA, United States
About the Role
The Performance Creative Lead, US role exists to ignite customer growth across the United States. You will build and lead a high-impact, US-based performance creative team focused on translating sharp business objectives into compelling, localised paid social assets that drive new customer acquisition.
Responsibilities
Strategy & Goal Setting: Leading the development of the team's creative strategy, ensuring alignment with US new customer acquisition goals.
Creative Execution: Translating complex business and marketing objectives into executable creative strategies, and leading the development of compelling, localised short‑form video and static assets for Meta (and other channels over time).
Testing & Data: Establishing and maintaining a rapid testing cadence, applying deep expertise in paid social creative trends and performance marketing to inform the team’s strategic direction. You will be the team expert in using performance marketing metrics (like CTR, LTV, CAC, ROAS) to directly guide creative decisions.
Team Leadership: Inspiring, mentoring, and managing the creative team toward performance‑driven outputs and fostering a culture of radical candor, continuous feedback, and rapid experimentation.
Typical Activities
Co‑leading the regional learning plan for creative testing, identifying the sharpest hypotheses to test and evolving our understanding of high‑performing assets.
Developing and owning the creative production roadmap and resource planning for key paid social initiatives.
Collaborating closely with Growth and Paid Media teams (local and global) to ensure the creative strategy is tightly integrated and executed with excellence.
Managing competing priorities for yourself and the team, balancing the need for rapid output with the quality required for high‑impact creative.
Taking ownership of the performance creative team's deliverables, ensuring they are completed on time, within scope, and to a high standard.
Qualifications
Strategic and data‑driven creative leader with deep expertise in paid social creative trends and performance marketing.
Comfortable using generative AI tools to support creative ideation, variation, and accelerating production workflows.
Strong ideation and storytelling skills, maintaining a high‑quality portfolio of social media video content and performance insights.
Skilled at managing multiple creative projects and deadlines simultaneously for both yourself and the team.
People leader who coaches others on values, with a proven track record of mentoring and inspiring a high‑performance creative team.
Benefits Competitive, market‑informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper.
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Responsibilities
Strategy & Goal Setting: Leading the development of the team's creative strategy, ensuring alignment with US new customer acquisition goals.
Creative Execution: Translating complex business and marketing objectives into executable creative strategies, and leading the development of compelling, localised short‑form video and static assets for Meta (and other channels over time).
Testing & Data: Establishing and maintaining a rapid testing cadence, applying deep expertise in paid social creative trends and performance marketing to inform the team’s strategic direction. You will be the team expert in using performance marketing metrics (like CTR, LTV, CAC, ROAS) to directly guide creative decisions.
Team Leadership: Inspiring, mentoring, and managing the creative team toward performance‑driven outputs and fostering a culture of radical candor, continuous feedback, and rapid experimentation.
Typical Activities
Co‑leading the regional learning plan for creative testing, identifying the sharpest hypotheses to test and evolving our understanding of high‑performing assets.
Developing and owning the creative production roadmap and resource planning for key paid social initiatives.
Collaborating closely with Growth and Paid Media teams (local and global) to ensure the creative strategy is tightly integrated and executed with excellence.
Managing competing priorities for yourself and the team, balancing the need for rapid output with the quality required for high‑impact creative.
Taking ownership of the performance creative team's deliverables, ensuring they are completed on time, within scope, and to a high standard.
Qualifications
Strategic and data‑driven creative leader with deep expertise in paid social creative trends and performance marketing.
Comfortable using generative AI tools to support creative ideation, variation, and accelerating production workflows.
Strong ideation and storytelling skills, maintaining a high‑quality portfolio of social media video content and performance insights.
Skilled at managing multiple creative projects and deadlines simultaneously for both yourself and the team.
People leader who coaches others on values, with a proven track record of mentoring and inspiring a high‑performance creative team.
Benefits Competitive, market‑informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper.
#J-18808-Ljbffr