Audience & Marketing Manager
TED Conferences, New York, NY, United States
Overview
The Audience & Marketing Manager drives the strategy and execution of data-informed audience growth and marketing campaigns, with a focus on expanding and diversifying top-of-funnel audiences while deepening engagement in support of TED’s broader community goals. Working cross-functionally across media, events, product, and business teams, they’ll develop and implement campaigns that drive discovery, foster meaningful engagement, and build long-term audience connection. This includes growing audiences for TED’s newsletters, events, digital platforms, and community offerings through channels like email, web, and social, as well as exploring more interactive, user-driven levers. Their work will inform retention and loyalty efforts, as part of TED’s objective to foster active participation and conversation around TED ideas.
Responsibilities
Develop and execute organic and paid strategies to drive awareness and engagement across TED initiatives, including TED.com, newsletters, events and new digital offerings.
Partner with cross-departmental stakeholders and product owners to develop strategies that prioritize both new acquisition and sustained connection with existing audiences.
Own and execute SEO and SEM strategies to increase discoverability and drive qualified traffic.
Initiate new community-forward tactics to grow awareness and participation in TED programs.
Develop and maintain audience lists that can be utilized to drive full-funnel engagement across campaigns and initiatives.
Support TED’s larger brand and marketing goals by creating cohesive, unified approaches across all initiatives that highlight credibility and connection.
Spearhead new creative approaches, while leaning on performance data to optimize and evolve for campaign goals.
Data & Insights
Analyze campaign performance, uncover insights and identify areas to optimize messaging, creative, channels and targeting.
Utilize a range of data points — behavioral data, survey feedback, social listening and competitive insights — to inform campaign strategies and ad development.
Inform the creation and refinement of data-backed audience personas.
Partner with TED’s Tech team to develop reporting structures that track engagement, loyalty and participation metrics.
Inform organizational efforts to organize and systemize audience data to better understand and cultivate connection and long-term engagement.
Operations & Project Management
Oversee and help to manage the team’s project roadmaps and deliverables.
Provide oversight around team’s intake process and feed into project decision-making.
Work closely with Brand Creative team to convey asset requirements, campaign approaches and timelines.
Manage relationships and nurture collaborations with internal and external stakeholders to ensure campaign, team and organizational success.
Provide copywriting and copyediting support as necessary.
Serve as additional support on ad building across Web and newsletters as necessary.
Qualifications
Experience in Audience & Marketing Strategy with ability to develop and execute organic and paid strategies across initiatives.
Ability to partner with cross-departmental stakeholders and product owners to balance new acquisition with sustained engagement.
Proficiency in SEO and SEM to increase discoverability.
Ability to develop community-forward tactics to grow awareness and participation.
Experience building and maintaining audience lists for full-funnel engagement.
Ability to align marketing initiatives with broader brand goals and deliver cohesive approaches.
Demonstrated ability to translate data into creative and strategic improvements.
Salary & Benefits Salary Range:
$80,000 - $94,000
Full health benefits (medical, dental, vision)
Paid family leave
Work-life balance encouraged through flexible paid time off
Free OneMedical and SpringHealth membership for you and your dependents
401k with match
Application deadline:
May 9, 2026
TED Conferences LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We invite all qualified candidates to apply online with their resume and cover letter.
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Responsibilities
Develop and execute organic and paid strategies to drive awareness and engagement across TED initiatives, including TED.com, newsletters, events and new digital offerings.
Partner with cross-departmental stakeholders and product owners to develop strategies that prioritize both new acquisition and sustained connection with existing audiences.
Own and execute SEO and SEM strategies to increase discoverability and drive qualified traffic.
Initiate new community-forward tactics to grow awareness and participation in TED programs.
Develop and maintain audience lists that can be utilized to drive full-funnel engagement across campaigns and initiatives.
Support TED’s larger brand and marketing goals by creating cohesive, unified approaches across all initiatives that highlight credibility and connection.
Spearhead new creative approaches, while leaning on performance data to optimize and evolve for campaign goals.
Data & Insights
Analyze campaign performance, uncover insights and identify areas to optimize messaging, creative, channels and targeting.
Utilize a range of data points — behavioral data, survey feedback, social listening and competitive insights — to inform campaign strategies and ad development.
Inform the creation and refinement of data-backed audience personas.
Partner with TED’s Tech team to develop reporting structures that track engagement, loyalty and participation metrics.
Inform organizational efforts to organize and systemize audience data to better understand and cultivate connection and long-term engagement.
Operations & Project Management
Oversee and help to manage the team’s project roadmaps and deliverables.
Provide oversight around team’s intake process and feed into project decision-making.
Work closely with Brand Creative team to convey asset requirements, campaign approaches and timelines.
Manage relationships and nurture collaborations with internal and external stakeholders to ensure campaign, team and organizational success.
Provide copywriting and copyediting support as necessary.
Serve as additional support on ad building across Web and newsletters as necessary.
Qualifications
Experience in Audience & Marketing Strategy with ability to develop and execute organic and paid strategies across initiatives.
Ability to partner with cross-departmental stakeholders and product owners to balance new acquisition with sustained engagement.
Proficiency in SEO and SEM to increase discoverability.
Ability to develop community-forward tactics to grow awareness and participation.
Experience building and maintaining audience lists for full-funnel engagement.
Ability to align marketing initiatives with broader brand goals and deliver cohesive approaches.
Demonstrated ability to translate data into creative and strategic improvements.
Salary & Benefits Salary Range:
$80,000 - $94,000
Full health benefits (medical, dental, vision)
Paid family leave
Work-life balance encouraged through flexible paid time off
Free OneMedical and SpringHealth membership for you and your dependents
401k with match
Application deadline:
May 9, 2026
TED Conferences LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We invite all qualified candidates to apply online with their resume and cover letter.
#J-18808-Ljbffr