Manager - Marketing
FANUC America Corporation, Rochester Hills, MI, United States
Who You Are
Our Business Development Manager is a hands‑on role responsible for guiding and optimizing lead development to ensure marketing‑generated interest is converted into high‑quality, sales‑ready opportunities. Reporting to the Marketing General Manager, this role drives alignment between Marketing and Sales, optimizing lead flow, quality, and conversion performance through disciplined execution, CRM best practices, and team leadership. Interested? Apply today! How It’s Done
Lead and manage the Lead Development team, including hiring, training, coaching, and performance management Own the end‑to‑end lead development process for inbound web leads and targeted outbound prospecting efforts Partner closely with Sales leadership to align on ideal customer profile (ICP), qualification criteria, lead handoff, and feedback loops to improve lead‑to‑order conversion Ensure rapid response to inbound marketing leads and enforce response‑time standards and follow‑up cadences Maintain full ownership of CRM (Microsoft Dynamics 365) lead tracking, data quality, pipeline hygiene, and reporting Monitor, analyze, and report on key funnel KPIs including response time, follow‑up compliance, conversion rates, and sales acceptance of leads Develop and maintain lead development playbooks, call and email templates, qualification standards, and objection‑handling guidelines Collaborate cross‑functionally with Sales, Marketing, Website, and Customer Service teams to continuously improve lead quality, campaign performance, and customer experience Some travel will be required for this position What You Need
Bachelor’s degree in Marketing, Business, or a related field, or equivalent relevant experience Experience in lead development, inside sales, sales operations, or marketing operations Strong working knowledge of CRM systems Demonstrated experience aligning Marketing and Sales teams around funnel performance and revenue goals What Would Be Even Better
Experience using data enrichment and prospecting tools (e.g. LinkedIn Sales Navigator or ZoomInfo) Background in industrial automation, robotics, manufacturing, or B2B technology markets Advanced proficiency with Excel, reporting tools, or business intelligence dashboards Experience with Microsoft Dynamics 365 It’s Your Move
At FANUC America, we are driven by a deep respect for our people and a commitment to building a workplace dedicated to integrity and excellence. We believe that great careers are built through opportunity, growth, and collaboration—and we’re excited to invite talented individuals like you to explore what’s possible with us. Joining FANUC means becoming part of a team that values your unique perspective and encourages continuous learning and collaboration. We foster a culture where respect and innovation go hand in hand, and where your contributions help shape the future of automation and robotics. If you’re ready to take the next step in your career, we invite you to apply today. We look forward to learning more about you! Benefits
We offer market competitive pay and benefits programs, as well as opportunities for advancement, knowledge and skill development, and recognition of individual achievements. In addition, we offer the following benefits to our employees: Medical, Dental & Vision Insurance 401(k) Retirement Program Life Insurance Short‑Term & Long‑Term Disability Plans Tuition Reimbursement Wellness Program Flexible Spending Accounts Employee Assistance Program Flexible Benefit Dollars Generous Holiday & Vacation Program Sponsorship will not be considered for this position Equal Opportunity Employer, including disabled and veterans
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Our Business Development Manager is a hands‑on role responsible for guiding and optimizing lead development to ensure marketing‑generated interest is converted into high‑quality, sales‑ready opportunities. Reporting to the Marketing General Manager, this role drives alignment between Marketing and Sales, optimizing lead flow, quality, and conversion performance through disciplined execution, CRM best practices, and team leadership. Interested? Apply today! How It’s Done
Lead and manage the Lead Development team, including hiring, training, coaching, and performance management Own the end‑to‑end lead development process for inbound web leads and targeted outbound prospecting efforts Partner closely with Sales leadership to align on ideal customer profile (ICP), qualification criteria, lead handoff, and feedback loops to improve lead‑to‑order conversion Ensure rapid response to inbound marketing leads and enforce response‑time standards and follow‑up cadences Maintain full ownership of CRM (Microsoft Dynamics 365) lead tracking, data quality, pipeline hygiene, and reporting Monitor, analyze, and report on key funnel KPIs including response time, follow‑up compliance, conversion rates, and sales acceptance of leads Develop and maintain lead development playbooks, call and email templates, qualification standards, and objection‑handling guidelines Collaborate cross‑functionally with Sales, Marketing, Website, and Customer Service teams to continuously improve lead quality, campaign performance, and customer experience Some travel will be required for this position What You Need
Bachelor’s degree in Marketing, Business, or a related field, or equivalent relevant experience Experience in lead development, inside sales, sales operations, or marketing operations Strong working knowledge of CRM systems Demonstrated experience aligning Marketing and Sales teams around funnel performance and revenue goals What Would Be Even Better
Experience using data enrichment and prospecting tools (e.g. LinkedIn Sales Navigator or ZoomInfo) Background in industrial automation, robotics, manufacturing, or B2B technology markets Advanced proficiency with Excel, reporting tools, or business intelligence dashboards Experience with Microsoft Dynamics 365 It’s Your Move
At FANUC America, we are driven by a deep respect for our people and a commitment to building a workplace dedicated to integrity and excellence. We believe that great careers are built through opportunity, growth, and collaboration—and we’re excited to invite talented individuals like you to explore what’s possible with us. Joining FANUC means becoming part of a team that values your unique perspective and encourages continuous learning and collaboration. We foster a culture where respect and innovation go hand in hand, and where your contributions help shape the future of automation and robotics. If you’re ready to take the next step in your career, we invite you to apply today. We look forward to learning more about you! Benefits
We offer market competitive pay and benefits programs, as well as opportunities for advancement, knowledge and skill development, and recognition of individual achievements. In addition, we offer the following benefits to our employees: Medical, Dental & Vision Insurance 401(k) Retirement Program Life Insurance Short‑Term & Long‑Term Disability Plans Tuition Reimbursement Wellness Program Flexible Spending Accounts Employee Assistance Program Flexible Benefit Dollars Generous Holiday & Vacation Program Sponsorship will not be considered for this position Equal Opportunity Employer, including disabled and veterans
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