Product Category Manager, Performance Automotive & Powersports
Surge Staffing, Grand Prairie, TX, United States
We’re Hiring: Product Category Manager (Automotive & Powersports Performance)
We are seeking a Product Category Manager to help drive the next generation of performance products in the automotive and powersports aftermarket. This role is responsible for identifying new product opportunities, developing category strategies, and partnering closely with Product Development and Engineering to bring high-performance products to market.
The ideal candidate has deep knowledge of the performance aftermarket, understands enthusiast-driven markets, and can translate market insights into successful product launches.
Key Responsibilities Category Strategy & Growth
Develop and execute category growth strategies to expand revenue and market share
Identify new product opportunities through market research, competitive analysis, and vehicle platform trends
Build and manage product roadmaps aligned with company objectives
Lead product ideation and translate market needs into product concepts and requirements
Serve as the voice of the customer throughout the product development process
Partner with engineering to ensure products deliver meaningful performance and differentiation
Monitor trends in the automotive and powersports performance aftermarket
Analyze competitor products, pricing, and positioning
Evaluate vehicle platforms and VIO data to prioritize product opportunities
Product Launch & Lifecycle Management
Collaborate with Sales and Marketing to develop go-to-market strategies
Define product positioning, features, and value propositions
Monitor category performance and adjust strategies to drive growth
Qualifications Required
Bachelor’s degree in Business, Engineering, Marketing, or a related field
5+ years of experience in product management, category management, or product development within the automotive or powersports aftermarket
Strong knowledge of performance aftermarket products and enthusiast markets
Proven ability to identify opportunities and drive new product introductions
Strong analytical and cross-functional collaboration skills
Preferred
Experience working with product development stage-gate processes
Familiarity with vehicle fitment data and aftermarket distribution channels
Passion for automotive or powersports performance
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The ideal candidate has deep knowledge of the performance aftermarket, understands enthusiast-driven markets, and can translate market insights into successful product launches.
Key Responsibilities Category Strategy & Growth
Develop and execute category growth strategies to expand revenue and market share
Identify new product opportunities through market research, competitive analysis, and vehicle platform trends
Build and manage product roadmaps aligned with company objectives
Lead product ideation and translate market needs into product concepts and requirements
Serve as the voice of the customer throughout the product development process
Partner with engineering to ensure products deliver meaningful performance and differentiation
Monitor trends in the automotive and powersports performance aftermarket
Analyze competitor products, pricing, and positioning
Evaluate vehicle platforms and VIO data to prioritize product opportunities
Product Launch & Lifecycle Management
Collaborate with Sales and Marketing to develop go-to-market strategies
Define product positioning, features, and value propositions
Monitor category performance and adjust strategies to drive growth
Qualifications Required
Bachelor’s degree in Business, Engineering, Marketing, or a related field
5+ years of experience in product management, category management, or product development within the automotive or powersports aftermarket
Strong knowledge of performance aftermarket products and enthusiast markets
Proven ability to identify opportunities and drive new product introductions
Strong analytical and cross-functional collaboration skills
Preferred
Experience working with product development stage-gate processes
Familiarity with vehicle fitment data and aftermarket distribution channels
Passion for automotive or powersports performance
#J-18808-Ljbffr