Manager, Partnership Development & Strategy
Los Angeles Rams, Los Angeles, CA, United States
Job Summary
The Los Angeles Rams are working to build our legacy as a defiantly original, top sports brand in Los Angeles. At the Los Angeles Rams, we work to create meaningful year-round cultural connections with fans across LA & internationally. The Manager of Partnership Development & Strategy will play an integral role on the Partnership Strategy team supporting both the Partnership Sales and Partnership Management teams. The core responsibilities include ideating & developing partnership proposals across new business, renewals, bank utilization, and incremental upsells while collaborating with the entire organization to build meaningful, innovative partnerships.
Responsibilities
Proposal Development
Work closely with Partnership Sales team to identify the business objectives of a prospective client and translate those needs and goals into a holistic partnership plan.
Communicate with internal stakeholders (Marketing, Rams Studios, Community, etc.) to develop holistic and strategic partnerships that meet the brand’s objectives & KPIs.
Ensure effective communication between departments to facilitate collaboration and foster performance.
Develop sales enablement tools including client proposals, term sheets, prospecting sheets, thought‑starter documents, decks, etc.
Work with internal creative team to maintain brand standards and develop compelling storytelling within partnership proposals.
Asset Management
Proactively identify and capitalize on new partnership sales opportunities that support the brand and business.
Oversee the maintenance of all corporate partnership inventory (e.g., gameday assets, digital/social assets, etc.).
Assess current industry trends and anticipate potential for growth and development to assist the Corporate Partnerships team.
Evaluate and provide strategies to create new inventory based on current and historical sales data from all NFL teams.
Partnership Growth
Collaborate with Partnerships team to identify strategic growth opportunities for renewals and upsells of current partner brands.
Work closely with Partnerships team to ensure we’re meeting and exceeding partners brand KPI’s.
Develop concepts for incremental opportunities and bank utilization with insights provided by the Partnership Marketing teams.
Additional Responsibilities
Work with Strategy team to run and operate efficient workflow processes within the Partnerships team.
Establish interdepartmental relationships and work cross‑department on partnership strategy development.
Participate in weekly cross‑organizational meetings and serve as a Partnerships Sales team liaison to outside departments within the organization.
Assist as needed across brand and partnership events.
Qualifications
Bachelor’s degree required.
4+ years of full‑time experience in sales, activation, marketing or another relevant role (professional sports, agency and/or brand side experience).
A true team player with a passion for out‑of‑the‑box ideas and a willingness to learn.
Strategic and critical thinker who is dynamic, innovative, analytical and extremely well organized.
Ability to handle multiple projects at once and shift from strategic thinking to tactical execution several times a day.
Effective communicator with ability to build robust working relationships.
Experience with receiving brand objectives/KPIs to then create marketing or partnership campaigns, outlines and strategy.
Ability to take initiative, work on multiple projects and communicate progress with the team effectively.
Salary Range $75,000 - $85,000.
Equal Opportunity Employer Statement The Los Angeles Rams are proud to be an Equal Opportunity Employer. We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves.
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Responsibilities
Proposal Development
Work closely with Partnership Sales team to identify the business objectives of a prospective client and translate those needs and goals into a holistic partnership plan.
Communicate with internal stakeholders (Marketing, Rams Studios, Community, etc.) to develop holistic and strategic partnerships that meet the brand’s objectives & KPIs.
Ensure effective communication between departments to facilitate collaboration and foster performance.
Develop sales enablement tools including client proposals, term sheets, prospecting sheets, thought‑starter documents, decks, etc.
Work with internal creative team to maintain brand standards and develop compelling storytelling within partnership proposals.
Asset Management
Proactively identify and capitalize on new partnership sales opportunities that support the brand and business.
Oversee the maintenance of all corporate partnership inventory (e.g., gameday assets, digital/social assets, etc.).
Assess current industry trends and anticipate potential for growth and development to assist the Corporate Partnerships team.
Evaluate and provide strategies to create new inventory based on current and historical sales data from all NFL teams.
Partnership Growth
Collaborate with Partnerships team to identify strategic growth opportunities for renewals and upsells of current partner brands.
Work closely with Partnerships team to ensure we’re meeting and exceeding partners brand KPI’s.
Develop concepts for incremental opportunities and bank utilization with insights provided by the Partnership Marketing teams.
Additional Responsibilities
Work with Strategy team to run and operate efficient workflow processes within the Partnerships team.
Establish interdepartmental relationships and work cross‑department on partnership strategy development.
Participate in weekly cross‑organizational meetings and serve as a Partnerships Sales team liaison to outside departments within the organization.
Assist as needed across brand and partnership events.
Qualifications
Bachelor’s degree required.
4+ years of full‑time experience in sales, activation, marketing or another relevant role (professional sports, agency and/or brand side experience).
A true team player with a passion for out‑of‑the‑box ideas and a willingness to learn.
Strategic and critical thinker who is dynamic, innovative, analytical and extremely well organized.
Ability to handle multiple projects at once and shift from strategic thinking to tactical execution several times a day.
Effective communicator with ability to build robust working relationships.
Experience with receiving brand objectives/KPIs to then create marketing or partnership campaigns, outlines and strategy.
Ability to take initiative, work on multiple projects and communicate progress with the team effectively.
Salary Range $75,000 - $85,000.
Equal Opportunity Employer Statement The Los Angeles Rams are proud to be an Equal Opportunity Employer. We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves.
#J-18808-Ljbffr