Content Strategist II
Thorlabs, Newton, NJ, United States
Responsibilities
Research photonics topics with the goal of creating a diverse portfolio of educational content.
Iterate content to ensure technical accuracy and engaging storytelling across various audiences.
Collaborate with experts to learn techniques and principles beyond the expected presentation, ensuring explanations are clear, concise, accurate, supported by a deep understanding of the material, and are primed for audience questions while supporting various educational initiatives.
Organize practice takes and establish video storyboards to outline character and part placement/movement, camera angles, and pacing to ensure all stakeholders are prepared on the day of filming.
Create and maintain a content calendar with production timelines to release timely original content on Thorlabs’ platforms while maintaining existing materials, including responding to comments/questions.
Establish a content strategy and monitor KPIs to measure content performance/impact, identify trends, and inform strategic decisions.
Remain knowledgeable of new platforms, approaches, and marketing standards for the purpose of delivering ready-to-publish presentations.
Collaborate with Digital Marketing to create supporting animated and static graphics.
Collaborate with social media, Business Intelligence, and Web teams to deepen understanding of analytics, cross referencing, and opportunities for increased traffic and engagement.
Remain knowledgeable of newly released products, product presentations, lab activities, published content, and initiatives to identify new educational content opportunities.
Teach educational content in person, clearly and concisely explaining background, processes, expected results, and big picture applications while also able to answer participant questions.
Requirements Experience:
5+ years experience working in a photonics lab and disseminating results.
Demonstrated experience growing a video channel with original videos.
Education:
Bachelor’s degree required, Masters or PhD preferred, in a photonics related field.
Specialized Knowledge and Skills:
Proven implementation and measurement of search engine optimization (SEO) approaches, including keyword research, optimized titles, tags, and descriptions.
Provide lectures, trainings, and demonstrations in person and virtually to large groups.
Knowledge of end-to-end video production, including scripting, filming, and editing.
Managing comments, community posts, and driving engagement.
Strong interpersonal skills for working in a team environment.
Able to adapt and work independently.
Willing to constantly learn new technologies, applications, techniques, and developed products.
Excellent project management abilities with the ability to maintain multiple projects simultaneously while proactively solving problems and successfully meeting deadlines.
Exceptional attention to detail and a commitment to producing high-quality, accurate content.
Passion for educating and inspiring all audiences about photonics.
Travel for supporting events and relationship building up to 15%.
The estimated pay range for this role is $95,000 - $110,000 annually.
Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few.
Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
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Research photonics topics with the goal of creating a diverse portfolio of educational content.
Iterate content to ensure technical accuracy and engaging storytelling across various audiences.
Collaborate with experts to learn techniques and principles beyond the expected presentation, ensuring explanations are clear, concise, accurate, supported by a deep understanding of the material, and are primed for audience questions while supporting various educational initiatives.
Organize practice takes and establish video storyboards to outline character and part placement/movement, camera angles, and pacing to ensure all stakeholders are prepared on the day of filming.
Create and maintain a content calendar with production timelines to release timely original content on Thorlabs’ platforms while maintaining existing materials, including responding to comments/questions.
Establish a content strategy and monitor KPIs to measure content performance/impact, identify trends, and inform strategic decisions.
Remain knowledgeable of new platforms, approaches, and marketing standards for the purpose of delivering ready-to-publish presentations.
Collaborate with Digital Marketing to create supporting animated and static graphics.
Collaborate with social media, Business Intelligence, and Web teams to deepen understanding of analytics, cross referencing, and opportunities for increased traffic and engagement.
Remain knowledgeable of newly released products, product presentations, lab activities, published content, and initiatives to identify new educational content opportunities.
Teach educational content in person, clearly and concisely explaining background, processes, expected results, and big picture applications while also able to answer participant questions.
Requirements Experience:
5+ years experience working in a photonics lab and disseminating results.
Demonstrated experience growing a video channel with original videos.
Education:
Bachelor’s degree required, Masters or PhD preferred, in a photonics related field.
Specialized Knowledge and Skills:
Proven implementation and measurement of search engine optimization (SEO) approaches, including keyword research, optimized titles, tags, and descriptions.
Provide lectures, trainings, and demonstrations in person and virtually to large groups.
Knowledge of end-to-end video production, including scripting, filming, and editing.
Managing comments, community posts, and driving engagement.
Strong interpersonal skills for working in a team environment.
Able to adapt and work independently.
Willing to constantly learn new technologies, applications, techniques, and developed products.
Excellent project management abilities with the ability to maintain multiple projects simultaneously while proactively solving problems and successfully meeting deadlines.
Exceptional attention to detail and a commitment to producing high-quality, accurate content.
Passion for educating and inspiring all audiences about photonics.
Travel for supporting events and relationship building up to 15%.
The estimated pay range for this role is $95,000 - $110,000 annually.
Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few.
Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
#J-18808-Ljbffr