Marketing Content Specialist
Hendrick Automotive Group, Charlotte, NC, United States
Hendrick Automotive Group is looking for a Content Marketing Specialist
to join our team - a social-first role where your creativity directly shapes how one of the nation's largest automotive groups shows up online.
As our Content Marketing Specialist, you'll bring ideas to life across Hendrick Automotive Group's corporate social media channels while supporting store-owned accounts across the organization. This is a hands‑on, execution‑focused role built for someone who loves being in the content — writing captions, pulling clips, scheduling posts, and keeping things moving.
You'll collaborate closely with internal teams and dealership partners, take creative direction well, and bring enough initiative to flag a good trend or a great content moment when you see one.
Location:
Onsite - Charlotte, NC.
Schedule:
Monday - Friday 8:30 AM - 5:30 PM.
Job Responsibilities
This role is a teammate in the Hendrick Automotive Group Marketing Department.
Own and manage the corporate social content calendar, including planning, scheduling, and distribution.
Foster a sense of community around the brand through interaction with followers.
Monitor and report on social media metrics by analyzing the performance of campaigns to optimize strategies.
Ideate and produce content around key business objectives including brand campaigns, inventory, service, sports sponsorships, etc.
Assist in creative recommendations, proofing, and edits of media assets as needed.
Support key brand standards for maintaining continuity in our Hendrick brand image and customer experience across our online presence.
Actively post on and manage select dealership social accounts that are inactive or require hands‑on content support.
Stay up to date with marketing trends, platform updates, and user interface enhancements for social channels.
Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores.
Foster strong relationships with key dealership and corporate personnel.
Proactively identify opportunities to support dealership marketing through social content.
Travel required as needed to support our dealership operations.
Benefits
Paid Medical – NO COST Employee Healthcare and Prescription Plan
Paid Time Off, Holiday, and Sick Pay
NO COST Employee Assistance Program
Short-Term & Long-Term Disability, Life Insurance
Rewarding performance-based pay plans
Tuition Reimbursement Program
401(k) with Company Match
Employee Discounts
Clean State of the art facilities
Hendrick Automotive Group is a back-to-back winner of Automotive News's Best Dealerships to Work For Award
Successful Team approach with Doing Business the Right Way Focus
Requirements/Qualifications
Valid Driver’s License
Bachelor’s degree in communications, marketing or business management
3-5 years of hands‑on social media experience with a brand or agency
Deep understanding of top social media platforms, including Facebook, Instagram and TikTok
Ability to balance multiple work streams and prioritize tasks
Outstanding communication and presentation skills
Detail-oriented and organized
Ability to make quick decisions
Highly motivated and collaborative with a willingness to learn/adapt to the needs of automotive retail
Ability to think both creatively and strategically
Strong work ethic with the ability to multitask, meet deadlines and shift deliverables as needed
Fun, friendly, positive team player who is open to receiving and executing feedback.
To perform the job successfully, an individual should demonstrate the company's core values of Servant Leadership, Teamwork, Integrity, Commitment to Customer Enthusiasm, Passion for Winning, Accountability at All Levels, and Commitment to Continuous Improvement. For more information, please visit www.hendrickcareers.com. Hendrick Automotive Group is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
#J-18808-Ljbffr
to join our team - a social-first role where your creativity directly shapes how one of the nation's largest automotive groups shows up online.
As our Content Marketing Specialist, you'll bring ideas to life across Hendrick Automotive Group's corporate social media channels while supporting store-owned accounts across the organization. This is a hands‑on, execution‑focused role built for someone who loves being in the content — writing captions, pulling clips, scheduling posts, and keeping things moving.
You'll collaborate closely with internal teams and dealership partners, take creative direction well, and bring enough initiative to flag a good trend or a great content moment when you see one.
Location:
Onsite - Charlotte, NC.
Schedule:
Monday - Friday 8:30 AM - 5:30 PM.
Job Responsibilities
This role is a teammate in the Hendrick Automotive Group Marketing Department.
Own and manage the corporate social content calendar, including planning, scheduling, and distribution.
Foster a sense of community around the brand through interaction with followers.
Monitor and report on social media metrics by analyzing the performance of campaigns to optimize strategies.
Ideate and produce content around key business objectives including brand campaigns, inventory, service, sports sponsorships, etc.
Assist in creative recommendations, proofing, and edits of media assets as needed.
Support key brand standards for maintaining continuity in our Hendrick brand image and customer experience across our online presence.
Actively post on and manage select dealership social accounts that are inactive or require hands‑on content support.
Stay up to date with marketing trends, platform updates, and user interface enhancements for social channels.
Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores.
Foster strong relationships with key dealership and corporate personnel.
Proactively identify opportunities to support dealership marketing through social content.
Travel required as needed to support our dealership operations.
Benefits
Paid Medical – NO COST Employee Healthcare and Prescription Plan
Paid Time Off, Holiday, and Sick Pay
NO COST Employee Assistance Program
Short-Term & Long-Term Disability, Life Insurance
Rewarding performance-based pay plans
Tuition Reimbursement Program
401(k) with Company Match
Employee Discounts
Clean State of the art facilities
Hendrick Automotive Group is a back-to-back winner of Automotive News's Best Dealerships to Work For Award
Successful Team approach with Doing Business the Right Way Focus
Requirements/Qualifications
Valid Driver’s License
Bachelor’s degree in communications, marketing or business management
3-5 years of hands‑on social media experience with a brand or agency
Deep understanding of top social media platforms, including Facebook, Instagram and TikTok
Ability to balance multiple work streams and prioritize tasks
Outstanding communication and presentation skills
Detail-oriented and organized
Ability to make quick decisions
Highly motivated and collaborative with a willingness to learn/adapt to the needs of automotive retail
Ability to think both creatively and strategically
Strong work ethic with the ability to multitask, meet deadlines and shift deliverables as needed
Fun, friendly, positive team player who is open to receiving and executing feedback.
To perform the job successfully, an individual should demonstrate the company's core values of Servant Leadership, Teamwork, Integrity, Commitment to Customer Enthusiasm, Passion for Winning, Accountability at All Levels, and Commitment to Continuous Improvement. For more information, please visit www.hendrickcareers.com. Hendrick Automotive Group is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
#J-18808-Ljbffr