
Analytics-Driven Digital Marketing Leader
Populus Financial Group, Irving, TX, United States
A financial services company in Texas is seeking a Digital Marketing Analytics Manager to lead data strategy. This role involves optimizing marketing campaigns through data analysis using Google Analytics 4 and Google Tag Manager. Ideal candidates will possess strong communication skills and a strategic mindset, with a bachelor's degree in a related field. Responsibilities include developing analytics strategies, reporting performance trends, and ensuring comprehensive tracking of marketing effectiveness. The company values diversity and provides equal employment opportunities.
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