Sr. CRM Analyst
Sprouts Farmers Market, Phoenix, AZ, United States
Overview
We are seeking a highly skilled Sr. CRM Analyst to sit at the intersection of data intelligence and customer engagement strategy. In this role, you will own the measurement, testing, and optimization of CRM programs across email, SMS, push notifications, in-app messages, and content cards — while serving as a key analytical voice across cross‑functional teams. You will leverage deep familiarity with Braze alongside modern data tools including SQL, Databricks, and Power BI to surface insights that drive meaningful improvement in customer engagement, retention, and lifetime value. As AI‑assisted workflows and predictive capabilities increasingly shape the CRM landscape, your comfort with emerging analytical approaches will be a differentiator in this role.
Position reports into our Store Support Office in Phoenix, AZ.
Overview Of Responsibilities
Own end-to-end performance measurement for CRM campaigns — tracking engagement, conversion, revenue attribution, and channel-level KPIs across weekly, monthly, and ad hoc reporting cycles
Design, execute, and analyze A/B and multivariate tests across Braze channels, maintaining rigorous testing protocols and a structured learning agenda
Develop and maintain Power BI dashboards and reports that make CRM performance accessible and actionable for marketing leadership and cross‑functional stakeholders
Write and maintain SQL queries against Databricks and other data sources to support audience segmentation, performance analysis, and campaign measurement
Partner with Data Science and data engineering teams to operationalize predictive models — including propensity, churn, and LTV signals — within CRM segmentation and targeting strategy
Translate complex data sets into clear, prioritized recommendations; proactively identify trends, anomalies, and optimization opportunities before they are asked for
Maintain and evolve audience segmentation frameworks and data briefs for CRM initiatives, ensuring accuracy and consistency across campaigns
Serve as an analytical partner to cross‑functional teams — including Merchandising, Loyalty, Shopper Marketing, and Digital Product — aligning CRM measurement to broader business goals
Monitor and evaluate the impact of CRM programs on customer lifecycle health metrics, contributing to retention and engagement strategy
Conduct QA on CRM communications to ensure flawless execution and data accuracy prior to send
Stay current on AI‑assisted analytical tools and emerging CRM capabilities, identifying opportunities to incorporate them into team workflows
Maintain clear documentation of testing methodologies, model logic, segmentation rules, and optimization findings
Qualifications
Bachelor's degree in Marketing, Data Analytics, Statistics, Computer Science, or a related field
3–5 years of experience in a CRM, marketing analytics, or lifecycle marketing analyst role
Proficiency in SQL; experience querying large datasets in cloud-based environments (Databricks or similar) strongly preferred
Hands‑on experience with Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.)
Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform
Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor
Strong grasp of CRM and lifecycle marketing fundamentals — segmentation, engagement metrics, retention strategy, and channel behavior
Familiarity with GA4 for cross‑channel performance measurement
Excellent communication skills; ability to translate analytical findings into clear narratives for both technical and non‑technical audiences
Highly detail‑oriented with a track record of delivering accurate, high‑quality work in a fast‑paced environment
Preferred Qualifications
Braze Certified Practitioner or equivalent platform certification
Exposure to AI/ML‑driven segmentation, predictive modeling outputs, or propensity scoring in a marketing contextExperience supporting cross‑functional stakeholders in a retail or CPG environment
Familiarity with Liquid templating or other dynamic content logic within CRM platforms
3–5 years of experience in a CRM, marketing analytics, or lifecycle marketing analyst role
Proficiency in SQL; experience querying large datasets in cloud-based environments (Databricks or similar) strongly preferred
Hands‑on experience with Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.)
Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform
Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor
Strong grasp of CRM and lifecycle marketing fundamentals — segmentation, engagement metrics, retention strategy, and channel behavior
Familiarity with GA4 for cross‑channel performance measurement
Excellent communication skills; ability to translate analytical findings into clear narratives for both technical and non‑technical audiences
Highly detail‑oriented with a track record of delivering accurate, high‑quality work in a fast‑paced environment
Benefits
Competitive pay
Sick time plan that you can use to support you or your immediate family’s health
Vacation accrual plan
Opportunities for career growth
15% discount for you and one other family member in your household on all purchases made at Sprouts
Flexible schedules
Employee Assistance Program (EAP)
401(K) Retirement savings plan with a generous company match
Company paid life insurance
Contests and appreciation events throughout the year full of prizes, food and fun!
Eligibility Requirements May Apply For The Following Benefits
Bonus based on company and/or individual performance
Affordable benefit coverage, including medical, dental and vision
Health Savings Account with company match
Pre‑tax Flexible Spending Accounts for healthcare and dependent care
Company paid short‑term disability coverage
Paid parental leave for both mothers and fathers
Paid holidays
Equal‑Employment Opportunity Statement Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance. California residents: We collect information in accordance with California law, please see here for more information.
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Position reports into our Store Support Office in Phoenix, AZ.
Overview Of Responsibilities
Own end-to-end performance measurement for CRM campaigns — tracking engagement, conversion, revenue attribution, and channel-level KPIs across weekly, monthly, and ad hoc reporting cycles
Design, execute, and analyze A/B and multivariate tests across Braze channels, maintaining rigorous testing protocols and a structured learning agenda
Develop and maintain Power BI dashboards and reports that make CRM performance accessible and actionable for marketing leadership and cross‑functional stakeholders
Write and maintain SQL queries against Databricks and other data sources to support audience segmentation, performance analysis, and campaign measurement
Partner with Data Science and data engineering teams to operationalize predictive models — including propensity, churn, and LTV signals — within CRM segmentation and targeting strategy
Translate complex data sets into clear, prioritized recommendations; proactively identify trends, anomalies, and optimization opportunities before they are asked for
Maintain and evolve audience segmentation frameworks and data briefs for CRM initiatives, ensuring accuracy and consistency across campaigns
Serve as an analytical partner to cross‑functional teams — including Merchandising, Loyalty, Shopper Marketing, and Digital Product — aligning CRM measurement to broader business goals
Monitor and evaluate the impact of CRM programs on customer lifecycle health metrics, contributing to retention and engagement strategy
Conduct QA on CRM communications to ensure flawless execution and data accuracy prior to send
Stay current on AI‑assisted analytical tools and emerging CRM capabilities, identifying opportunities to incorporate them into team workflows
Maintain clear documentation of testing methodologies, model logic, segmentation rules, and optimization findings
Qualifications
Bachelor's degree in Marketing, Data Analytics, Statistics, Computer Science, or a related field
3–5 years of experience in a CRM, marketing analytics, or lifecycle marketing analyst role
Proficiency in SQL; experience querying large datasets in cloud-based environments (Databricks or similar) strongly preferred
Hands‑on experience with Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.)
Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform
Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor
Strong grasp of CRM and lifecycle marketing fundamentals — segmentation, engagement metrics, retention strategy, and channel behavior
Familiarity with GA4 for cross‑channel performance measurement
Excellent communication skills; ability to translate analytical findings into clear narratives for both technical and non‑technical audiences
Highly detail‑oriented with a track record of delivering accurate, high‑quality work in a fast‑paced environment
Preferred Qualifications
Braze Certified Practitioner or equivalent platform certification
Exposure to AI/ML‑driven segmentation, predictive modeling outputs, or propensity scoring in a marketing contextExperience supporting cross‑functional stakeholders in a retail or CPG environment
Familiarity with Liquid templating or other dynamic content logic within CRM platforms
3–5 years of experience in a CRM, marketing analytics, or lifecycle marketing analyst role
Proficiency in SQL; experience querying large datasets in cloud-based environments (Databricks or similar) strongly preferred
Hands‑on experience with Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.)
Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform
Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor
Strong grasp of CRM and lifecycle marketing fundamentals — segmentation, engagement metrics, retention strategy, and channel behavior
Familiarity with GA4 for cross‑channel performance measurement
Excellent communication skills; ability to translate analytical findings into clear narratives for both technical and non‑technical audiences
Highly detail‑oriented with a track record of delivering accurate, high‑quality work in a fast‑paced environment
Benefits
Competitive pay
Sick time plan that you can use to support you or your immediate family’s health
Vacation accrual plan
Opportunities for career growth
15% discount for you and one other family member in your household on all purchases made at Sprouts
Flexible schedules
Employee Assistance Program (EAP)
401(K) Retirement savings plan with a generous company match
Company paid life insurance
Contests and appreciation events throughout the year full of prizes, food and fun!
Eligibility Requirements May Apply For The Following Benefits
Bonus based on company and/or individual performance
Affordable benefit coverage, including medical, dental and vision
Health Savings Account with company match
Pre‑tax Flexible Spending Accounts for healthcare and dependent care
Company paid short‑term disability coverage
Paid parental leave for both mothers and fathers
Paid holidays
Equal‑Employment Opportunity Statement Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance. California residents: We collect information in accordance with California law, please see here for more information.
#J-18808-Ljbffr