Senior Manager, DTC & E-commerce
ASSA ABLOY Group, California, MO, United States
Location:
Remote (PST/PDT work hours)
About the role Senior Manager of DTC & E-commerce responsible for leading strategy and execution of the online storefront, owning channel performance, growth, and Shopify Plus operations, while remaining hands‑on with day‑to‑day optimization.
Key Responsibilities
DTC Strategy & Growth
Lead strategy and roadmap for Level’s direct‑to‑consumer business in partnership with marketing leadership.
Define revenue goals, success metrics, and growth opportunities across campaigns, merchandising, CRO, and promotions. Use data‑driven insights to prioritize initiatives and allocate resources that maximize revenue and improve the online customer journey.
Own the overall performance of the DTC channel, identifying opportunities to grow revenue, improve conversion, and strengthen the online customer experience.
Ecommerce & Shopify Management
Own Level’s Shopify Plus storefront end‑to‑end.
Manage product catalog, PDP content, promotions, bundles, and merchandising strategy. Coordinate site updates and integrations with development partners, ensuring updates are thoroughly tested and aligned with brand standards.
Continuously optimize shopping experience across product pages, cart flow, and checkout to improve conversion and average order value.
Conversion Rate Optimization
Lead ongoing experimentation to improve site performance.
Develop testing roadmaps across pricing, messaging, merchandising, and user experience. Analyze results and implement learnings to continuously improve conversion rates and overall site performance.
Identify and implement high‑impact improvements to conversion rate, average order value, and merchandising performance.
Revenue Performance & Forecasting
Own visibility into DTC revenue performance and growth targets.
Track daily sales performance, monitor key ecommerce metrics including MER, ROAS, conversion rate, and AOV, evaluate effectiveness of promotions and campaigns, and develop forecasts and scenario planning to support business decisions and align inventory and marketing strategies.
Product Launch Readiness
Lead DTC site readiness for new product launches.
Ensure product pages, merchandising, and site content are prepared ahead of launch. Coordinate cross‑functionally with marketing, product, and operations teams to capture demand and optimize performance post‑launch.
Channel Performance & Marketing Collaboration
Partner with marketing team and external agencies to ensure DTC channel performance aligns with business goals.
Support optimization of channel mix and campaign performance by monitoring traffic quality, conversion trends, and return on ad spend across paid, owned, and earned channels.
Customer Experience & Retention
Partner with customer support and operations teams to ensure a seamless purchase and post‑purchase experience.
Monitor trends in returns, disputes, and chargebacks to identify opportunities for operational improvements and stronger customer retention.
Cross‑Functional Collaboration
Work closely with Product, Operations, Marketing, Customer Support, and Engineering teams to ensure the DTC business operates smoothly and efficiently.
Translate performance data into actionable insights and recommendations for leadership and cross‑functional partners.
Vendor & Agency Management
Manage external development and agency partners supporting ecommerce initiatives.
Prioritize development work, coordinate timelines, and evaluate vendor performance to ensure high‑quality execution across site updates and new initiatives.
Reporting & Insights
Own DTC performance reporting, including weekly and monthly business updates.
Translate performance metrics into clear narratives that highlight drivers, risks, and opportunities for the broader organization.
Process Development & Operational Excellence
Establish scalable processes and documentation that support consistent execution across campaigns, site updates, and experimentation.
Continuously improve workflows and operating models to support long‑term growth and reduce dependency on individual contributors or vendors.
Required Qualifications
Experience
8+ years of ecommerce, DTC, or digital growth experience, preferably within consumer electronics or hardware brands.
Strategic and highly hands‑on, comfortable working directly inside Shopify, analytics platforms, and testing tools.
Technical Expertise
Strong experience managing Shopify Plus storefronts.
Experience with ecommerce analytics tools such as Google Analytics (GA4) and performance reporting dashboards.
Comfortable working with design and collaboration tools such as Figma, Craft, or similar platforms.
Skills
Strong analytical mindset with ability to translate performance data into strategic insights.
Experience managing cross‑functional projects and working with external vendors or agencies.
Ability to balance strategic thinking with hands‑on execution in a fast‑moving environment.
Benefits
Salary range $135K-$165K with performance bonus target and comprehensive benefits package including paid time off, 401(k), education assistance.
Fully remote team with occasional opportunities to collaborate in person.
Opportunity to shape the ecommerce experience for innovative hardware products used worldwide.
#J-18808-Ljbffr
Remote (PST/PDT work hours)
About the role Senior Manager of DTC & E-commerce responsible for leading strategy and execution of the online storefront, owning channel performance, growth, and Shopify Plus operations, while remaining hands‑on with day‑to‑day optimization.
Key Responsibilities
DTC Strategy & Growth
Lead strategy and roadmap for Level’s direct‑to‑consumer business in partnership with marketing leadership.
Define revenue goals, success metrics, and growth opportunities across campaigns, merchandising, CRO, and promotions. Use data‑driven insights to prioritize initiatives and allocate resources that maximize revenue and improve the online customer journey.
Own the overall performance of the DTC channel, identifying opportunities to grow revenue, improve conversion, and strengthen the online customer experience.
Ecommerce & Shopify Management
Own Level’s Shopify Plus storefront end‑to‑end.
Manage product catalog, PDP content, promotions, bundles, and merchandising strategy. Coordinate site updates and integrations with development partners, ensuring updates are thoroughly tested and aligned with brand standards.
Continuously optimize shopping experience across product pages, cart flow, and checkout to improve conversion and average order value.
Conversion Rate Optimization
Lead ongoing experimentation to improve site performance.
Develop testing roadmaps across pricing, messaging, merchandising, and user experience. Analyze results and implement learnings to continuously improve conversion rates and overall site performance.
Identify and implement high‑impact improvements to conversion rate, average order value, and merchandising performance.
Revenue Performance & Forecasting
Own visibility into DTC revenue performance and growth targets.
Track daily sales performance, monitor key ecommerce metrics including MER, ROAS, conversion rate, and AOV, evaluate effectiveness of promotions and campaigns, and develop forecasts and scenario planning to support business decisions and align inventory and marketing strategies.
Product Launch Readiness
Lead DTC site readiness for new product launches.
Ensure product pages, merchandising, and site content are prepared ahead of launch. Coordinate cross‑functionally with marketing, product, and operations teams to capture demand and optimize performance post‑launch.
Channel Performance & Marketing Collaboration
Partner with marketing team and external agencies to ensure DTC channel performance aligns with business goals.
Support optimization of channel mix and campaign performance by monitoring traffic quality, conversion trends, and return on ad spend across paid, owned, and earned channels.
Customer Experience & Retention
Partner with customer support and operations teams to ensure a seamless purchase and post‑purchase experience.
Monitor trends in returns, disputes, and chargebacks to identify opportunities for operational improvements and stronger customer retention.
Cross‑Functional Collaboration
Work closely with Product, Operations, Marketing, Customer Support, and Engineering teams to ensure the DTC business operates smoothly and efficiently.
Translate performance data into actionable insights and recommendations for leadership and cross‑functional partners.
Vendor & Agency Management
Manage external development and agency partners supporting ecommerce initiatives.
Prioritize development work, coordinate timelines, and evaluate vendor performance to ensure high‑quality execution across site updates and new initiatives.
Reporting & Insights
Own DTC performance reporting, including weekly and monthly business updates.
Translate performance metrics into clear narratives that highlight drivers, risks, and opportunities for the broader organization.
Process Development & Operational Excellence
Establish scalable processes and documentation that support consistent execution across campaigns, site updates, and experimentation.
Continuously improve workflows and operating models to support long‑term growth and reduce dependency on individual contributors or vendors.
Required Qualifications
Experience
8+ years of ecommerce, DTC, or digital growth experience, preferably within consumer electronics or hardware brands.
Strategic and highly hands‑on, comfortable working directly inside Shopify, analytics platforms, and testing tools.
Technical Expertise
Strong experience managing Shopify Plus storefronts.
Experience with ecommerce analytics tools such as Google Analytics (GA4) and performance reporting dashboards.
Comfortable working with design and collaboration tools such as Figma, Craft, or similar platforms.
Skills
Strong analytical mindset with ability to translate performance data into strategic insights.
Experience managing cross‑functional projects and working with external vendors or agencies.
Ability to balance strategic thinking with hands‑on execution in a fast‑moving environment.
Benefits
Salary range $135K-$165K with performance bonus target and comprehensive benefits package including paid time off, 401(k), education assistance.
Fully remote team with occasional opportunities to collaborate in person.
Opportunity to shape the ecommerce experience for innovative hardware products used worldwide.
#J-18808-Ljbffr