Channel Marketing Manager
Akamai Technologies, Cambridge, MA, United States
Job Description
The Channel Marketing Manager- Distributors & TSDs will work closely with North America channel sales, regional marketing, and global partner marketing teams to design and execute distributor-led demand generation programs. This role will focus on driving pipeline and revenue through strategic distributors and technology services distributors (TSDs), including partners such as Carahsoft, Arrow, and AVANT Communications.
Partner with the best You will collaborate with channel sales, distributor account teams, and global marketing functions including digital, field events, and partner programs. Leveraging your experience in partner and distributor marketing, you will apply a data-driven approach to build scalable programs that drive pipeline growth and improve marketing ROI across complex partner ecosystems.
Responsibilities
Develop a deep understanding of Akamai's channel strategy and align distributor marketing initiatives with that strategy and North America sales priorities.
Build and execute joint marketing plans with distributors and TSDs to drive pipeline creation, progression, and conversion.
Drive distributor-led demand generation programs across digital, events, webinars, and content syndication.
Design and scale repeatable campaign frameworks across distributor and TSD ecosystems, enabling advisors, sub-agents, and partners.
Partner with channel sales, field marketing, and distributors to support co-selling motions and accelerate pipeline.
Manage MDF investments and deliver data-driven reporting to optimize ROI and demonstrate measurable impact on pipeline and revenue.
Qualifications
8+ years of relevant experience and a Bachelor’s degree in marketing, business, or related field.
Experience in B2B or channel marketing with a proven track record of driving pipeline through partner-led demand generation.
Experience working with distributors, TSDs, or indirect go-to-market models.
Strong understanding of MDF strategy, partner co-marketing, and multi-tier partner ecosystems.
Strong analytical skills with a data-driven approach to decision-making and optimization.
Enjoy working cross-functionally with sales, marketing, and partner teams.
Proactive, self-motivated mindset with the ability to operate effectively in a fast-paced environment.
Compensation Akamai is committed to fair and equitable compensation practices. For US based candidates only, the base salary for this position ranges from $105,400 - $189,600/year; a candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location. Compensation for candidates outside the US will vary. The compensation package may also include incentive compensation opportunities in the form of annual bonus or incentives, equity awards and an Employee Stock Purchase Plan (ESPP). Akamai provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation (in the form of PTO), sick time, family‑friendly benefits including parental leave and an employee assistance program focusing on mental and financial wellness; eligibility requirements apply.
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Partner with the best You will collaborate with channel sales, distributor account teams, and global marketing functions including digital, field events, and partner programs. Leveraging your experience in partner and distributor marketing, you will apply a data-driven approach to build scalable programs that drive pipeline growth and improve marketing ROI across complex partner ecosystems.
Responsibilities
Develop a deep understanding of Akamai's channel strategy and align distributor marketing initiatives with that strategy and North America sales priorities.
Build and execute joint marketing plans with distributors and TSDs to drive pipeline creation, progression, and conversion.
Drive distributor-led demand generation programs across digital, events, webinars, and content syndication.
Design and scale repeatable campaign frameworks across distributor and TSD ecosystems, enabling advisors, sub-agents, and partners.
Partner with channel sales, field marketing, and distributors to support co-selling motions and accelerate pipeline.
Manage MDF investments and deliver data-driven reporting to optimize ROI and demonstrate measurable impact on pipeline and revenue.
Qualifications
8+ years of relevant experience and a Bachelor’s degree in marketing, business, or related field.
Experience in B2B or channel marketing with a proven track record of driving pipeline through partner-led demand generation.
Experience working with distributors, TSDs, or indirect go-to-market models.
Strong understanding of MDF strategy, partner co-marketing, and multi-tier partner ecosystems.
Strong analytical skills with a data-driven approach to decision-making and optimization.
Enjoy working cross-functionally with sales, marketing, and partner teams.
Proactive, self-motivated mindset with the ability to operate effectively in a fast-paced environment.
Compensation Akamai is committed to fair and equitable compensation practices. For US based candidates only, the base salary for this position ranges from $105,400 - $189,600/year; a candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location. Compensation for candidates outside the US will vary. The compensation package may also include incentive compensation opportunities in the form of annual bonus or incentives, equity awards and an Employee Stock Purchase Plan (ESPP). Akamai provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation (in the form of PTO), sick time, family‑friendly benefits including parental leave and an employee assistance program focusing on mental and financial wellness; eligibility requirements apply.
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