Influencer Marketing Manager, Shopbop
Amazon, New York, NY, United States
Description
You'll be the driving force behind Shopbop's unmanaged influencer and affiliate styling program, a fast‑growing channel. You'll develop scalable strategies to recruit, engage, and grow a diverse network of creators, while identifying top performers to elevate into Shopbop's managed influencer tier.
This role sits at the intersection of data, creativity, and relationship‑building. You'll work cross‑functionally with teams to ensure our affiliate creators have the tools, insights, and inspiration they need to drive results.
Key job responsibilities
Own the strategy and day‑to‑day management and communication of Shopbop's unmanaged influencer and affiliate styling program, including commission‑based incentive structures
Develop and execute scalable engagement programs including a newsletter program reaching 2,000+ influencers, product seeding, and content briefing
Analyze creator performance data to identify top performers and build a pipeline for promotion into the managed influencer program based on performance benchmarks (e.g., monthly OPS and new customer acquisition thresholds)
Leverage forward‑looking business insights — including inventory availability and trend data — to help creators proactively plan and publish content
Track and report on key program KPIs including demand OPS, new customer count, commission fees, and return rates
Collaborate with affiliate stylist platforms to identify growth opportunities, develop incentive programs and optimize program performance
Basic Qualifications
4+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross‑functional marketing and creative teams
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience across affiliate marketing, PPC, SEM and social media advertising
Preferred Qualifications
Experience in multi‑territory campaign management
Experience in digital marketing and content production timelines and process
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Equal Opportunity Statement Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
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This role sits at the intersection of data, creativity, and relationship‑building. You'll work cross‑functionally with teams to ensure our affiliate creators have the tools, insights, and inspiration they need to drive results.
Key job responsibilities
Own the strategy and day‑to‑day management and communication of Shopbop's unmanaged influencer and affiliate styling program, including commission‑based incentive structures
Develop and execute scalable engagement programs including a newsletter program reaching 2,000+ influencers, product seeding, and content briefing
Analyze creator performance data to identify top performers and build a pipeline for promotion into the managed influencer program based on performance benchmarks (e.g., monthly OPS and new customer acquisition thresholds)
Leverage forward‑looking business insights — including inventory availability and trend data — to help creators proactively plan and publish content
Track and report on key program KPIs including demand OPS, new customer count, commission fees, and return rates
Collaborate with affiliate stylist platforms to identify growth opportunities, develop incentive programs and optimize program performance
Basic Qualifications
4+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross‑functional marketing and creative teams
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience across affiliate marketing, PPC, SEM and social media advertising
Preferred Qualifications
Experience in multi‑territory campaign management
Experience in digital marketing and content production timelines and process
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Equal Opportunity Statement Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
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