Marketing Manager
Finch, Thornton & Baird, LLP, San Diego, CA, United States
The Marketing Manager is responsible for developing and implementing marketing strategies; identifying new business opportunities; planning seminars and other client development events; and working with practice groups and individual attorneys to create and carry out business plans. This individual is responsible for coordinating the preparation and distribution of internal and external communications, such as client newsletters, print and digital collateral material, and materials for business meetings and seminars. He may develop website and/or social media communications and platforms, and is responsible for idea generation, creating new business proposals and RFP responses and attending client events. The Marketing Manager will report to the firm's Administrator and Marketing Committee, and will work within the marketing budget approved by the firm.
The Marketing Manager will have Administrative Assistant(s) that currently assist with marketing, s/he will be supervising those employees.
Position Overview and Other Essential Functions Duties include, but are not limited to:
Rebuild of website and maintenance of content
Manage marketing calendar and coordinate appearances at events
Assign topics and generation of articles, etc.
Work from and tracking to the marketing budget approved by firm management
Develop and produce printed collateral, announcements, advertising, and promotional items
Further develop and improve the website and social media outreach
Public Relations management, including press releases, developing relationships with reporters and identifying opportunities
Create and distribute print and electronic newsletters, articles, bulletins, and clients' advertising campaigns
Manage all aspects of client educational seminars, internal events and client events
Develop, manage and follow up on marketing initiatives, and evaluate and provide feedback for initiatives proposed by lawyers
Develop group and lawyer strategic marketing plans
Support practice groups and business development groups
Assist with responses to Requests for Proposals and client proposals
Coach lawyers on successful business development techniques
Contribute to client contact database and targeted mailing lists
Provide ongoing business development research and analysis
Serve as firm representative at some client events and networking activities
Some travel may be required
Must have marketing experience in a law firm
Ability to communicate effectively verbally and written
Has basic knowledge of computer operation, the use of Microsoft Word, Outlook, Powerpoint software required.
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The Marketing Manager will have Administrative Assistant(s) that currently assist with marketing, s/he will be supervising those employees.
Position Overview and Other Essential Functions Duties include, but are not limited to:
Rebuild of website and maintenance of content
Manage marketing calendar and coordinate appearances at events
Assign topics and generation of articles, etc.
Work from and tracking to the marketing budget approved by firm management
Develop and produce printed collateral, announcements, advertising, and promotional items
Further develop and improve the website and social media outreach
Public Relations management, including press releases, developing relationships with reporters and identifying opportunities
Create and distribute print and electronic newsletters, articles, bulletins, and clients' advertising campaigns
Manage all aspects of client educational seminars, internal events and client events
Develop, manage and follow up on marketing initiatives, and evaluate and provide feedback for initiatives proposed by lawyers
Develop group and lawyer strategic marketing plans
Support practice groups and business development groups
Assist with responses to Requests for Proposals and client proposals
Coach lawyers on successful business development techniques
Contribute to client contact database and targeted mailing lists
Provide ongoing business development research and analysis
Serve as firm representative at some client events and networking activities
Some travel may be required
Must have marketing experience in a law firm
Ability to communicate effectively verbally and written
Has basic knowledge of computer operation, the use of Microsoft Word, Outlook, Powerpoint software required.
#J-18808-Ljbffr