Content Marketing Manager
Gartner, Irving, TX, United States
About this role
The Marketing Manager role is part of the Strategic Content team, within the Global Marketing team in GSSO. The Global Marketing team is focused on driving topline revenue growth and increasing seller productivity through high‑impact, scalable marketing programs.
This role is responsible for translating Gartner’s most important enterprise themes, insights, and solution approaches into market‑shaping digital content that executive buyers discover through their natural information‑seeking behaviors. Partnering closely with Gartner Business & Technology Insights (Gartner’s research arm), the Marketing Manager builds and delivers high‑performing content designed to improve Gartner’s visibility across buyer journeys, perform strongly in both traditional and AI‑driven search environments, and convert engagement into qualified opportunities.
Translate Enterprise Insights into Content Strategy
Translate enterprise‑wide themes and mission‑critical priorities from BTI into compelling content strategies for C‑level audiences across Global Business Sales (GBS) and Global Technology Sales (GTS).
Ensure content strategies align to Gartner’s commercial priorities and buyer journey needs.
Create and Deliver High‑Impact Content
Develop and write high‑quality content across a range of formats, including insight‑driven editorial content, intent‑based messaging, and product and solution positioning.
Ideate and define the most effective content mix, then produce content at the right time and scale — leveraging AI tools where appropriate.
Optimize for Search, Discovery, and Conversion
Partner with the Search team within Strategic Content to develop and optimize organic strategies that perform across both traditional SEO and AI‑disrupted search experiences.
Build content on gartner.com that aligns to top SEO and AI search opportunities and improves discoverability across buyer journeys.
Operate with Quality, Consistency, and Scale
Fully incorporate Gartner‑approved AI tools into content strategy and creation with appropriate governance and oversight.
Collaborate closely with the broader Strategic Content team to ensure content:
Receives adequate promotion across owned channels
Maintains a distinctive Gartner voice and brand standards
Flows through content operations with the quality and scale required to meet business needs
What you will need
5-7 years work experience with demonstrated progression in scope and responsibility
5+ years of experience developing and executing B2B content strategies, including SEO‑optimized content and executive‑focused writing addressing key challenges, strategies, and outcomes.
Strong understanding of modern, AI‑disrupted search landscapes (preferred).
Demonstrated ability to translate complex business and technology concepts into clear, compelling language appropriate for C‑level audiences.
Bachelor’s degree; marketing, journalism or communications major preferred.
Skills & Capabilities
Strong editorial judgment with excellent writing and editing skills.
Proficiency using AI tools for content creation, including awareness of governance and quality standards.
Working knowledge of content marketing, planning, and workflow tools; ability to adapt to new platforms quickly.
Solid understanding of B2B buyer journeys and how content supports demand generation and sales enablement.
Mindset & Ways of Working
Passion for business and technology
High degree of ownership and ability to manage projects independently
Collaborative mindset with the ability to partner effectively across Marketing and enterprise teams
Creativity and curiosity to design and evolve content approaches that positively impact the business
Strong focus on improving the buyer and customer experience.
What you will get
Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!
Compensation Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 86,000 USD - 118,000 USD. In addition to base salary, employees may participate in an annual bonus plan or a role‑based, uncapped sales incentive plan. Additional benefits include generous PTO, a 401k match up to $7,200 per year, and more.
Equal Employment Opportunity Statement The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.
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This role is responsible for translating Gartner’s most important enterprise themes, insights, and solution approaches into market‑shaping digital content that executive buyers discover through their natural information‑seeking behaviors. Partnering closely with Gartner Business & Technology Insights (Gartner’s research arm), the Marketing Manager builds and delivers high‑performing content designed to improve Gartner’s visibility across buyer journeys, perform strongly in both traditional and AI‑driven search environments, and convert engagement into qualified opportunities.
Translate Enterprise Insights into Content Strategy
Translate enterprise‑wide themes and mission‑critical priorities from BTI into compelling content strategies for C‑level audiences across Global Business Sales (GBS) and Global Technology Sales (GTS).
Ensure content strategies align to Gartner’s commercial priorities and buyer journey needs.
Create and Deliver High‑Impact Content
Develop and write high‑quality content across a range of formats, including insight‑driven editorial content, intent‑based messaging, and product and solution positioning.
Ideate and define the most effective content mix, then produce content at the right time and scale — leveraging AI tools where appropriate.
Optimize for Search, Discovery, and Conversion
Partner with the Search team within Strategic Content to develop and optimize organic strategies that perform across both traditional SEO and AI‑disrupted search experiences.
Build content on gartner.com that aligns to top SEO and AI search opportunities and improves discoverability across buyer journeys.
Operate with Quality, Consistency, and Scale
Fully incorporate Gartner‑approved AI tools into content strategy and creation with appropriate governance and oversight.
Collaborate closely with the broader Strategic Content team to ensure content:
Receives adequate promotion across owned channels
Maintains a distinctive Gartner voice and brand standards
Flows through content operations with the quality and scale required to meet business needs
What you will need
5-7 years work experience with demonstrated progression in scope and responsibility
5+ years of experience developing and executing B2B content strategies, including SEO‑optimized content and executive‑focused writing addressing key challenges, strategies, and outcomes.
Strong understanding of modern, AI‑disrupted search landscapes (preferred).
Demonstrated ability to translate complex business and technology concepts into clear, compelling language appropriate for C‑level audiences.
Bachelor’s degree; marketing, journalism or communications major preferred.
Skills & Capabilities
Strong editorial judgment with excellent writing and editing skills.
Proficiency using AI tools for content creation, including awareness of governance and quality standards.
Working knowledge of content marketing, planning, and workflow tools; ability to adapt to new platforms quickly.
Solid understanding of B2B buyer journeys and how content supports demand generation and sales enablement.
Mindset & Ways of Working
Passion for business and technology
High degree of ownership and ability to manage projects independently
Collaborative mindset with the ability to partner effectively across Marketing and enterprise teams
Creativity and curiosity to design and evolve content approaches that positively impact the business
Strong focus on improving the buyer and customer experience.
What you will get
Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!
Compensation Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 86,000 USD - 118,000 USD. In addition to base salary, employees may participate in an annual bonus plan or a role‑based, uncapped sales incentive plan. Additional benefits include generous PTO, a 401k match up to $7,200 per year, and more.
Equal Employment Opportunity Statement The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.
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