Specialist, Integrated Marketing
CBS News and Stations, New York, NY, United States
#WeAreParamount
on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
Overview As the Integrated Marketing Specialist, you will play a key role within CBS Stations, reporting to the Manager of Integrated Marketing. Your primary responsibility will be to support the Sales and Integrated Marketing teams through the development of marketing collateral and sponsorship opportunities across multiple stations within the CBS Stations Group.
Responsibilities
Support Account Executives within your key markets along with your Integrated Marketing manager in the creation of marketing materials including cohesive presentations, one-sheets and graphics for LinkedIn.
Help in developing of new sponsorship and integration opportunities for local markets within your purview.
Assist in the project management of marketing campaigns, ensuring all elements are delivered properly and on schedule.
Understand the offerings of your key markets and work with your manager to elevate sponsorship concepts for clients across linear, streaming and digital.
Work with Research to update marketing collateral regularly with the most up-to-date viewership and audience information.
Support Account Executives and Account Managers to support campaign recap efforts.
Requirements
Minimum of 2-3 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
Excellent interpersonal and communication skills, able to work well with cross-functional teams.
An understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
Excellent organizational and project management skills to balance multiple tasks and priorities simultaneously.
Strong presentation skills and an eye for design and attention to detail.
Basic data analysis skills to collect insights and assist in data-driven decision-making processes.
Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.
CBS News and Stations brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, and the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, CBS EVENING NEWS, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount+, all digital platforms, and the CBS News Streaming Network. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. The service is available live in 91 countries.
Organizations that wish to receive job vacancy notices from this posting’s television station should contact sf_recruitingsupport@paramount.com.
Additional Information Hiring Salary Range:
$65,000.00 - 75,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
What We Offer:
Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:
https://www.paramount.com/careers/benefits
Generous paid time off.
An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
Opportunities for both on-site and virtual engagement events.
Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
Explore life at Paramount:
https://www.paramount.com/careers/life-at-paramount
Paramount is an equal opportunity employer (EOE) including disability/vet. Paramount is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by contacting the Paramount accommodations team at 212.846.5500 or paramountaccommodations@paramount.com.
#J-18808-Ljbffr
on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
Overview As the Integrated Marketing Specialist, you will play a key role within CBS Stations, reporting to the Manager of Integrated Marketing. Your primary responsibility will be to support the Sales and Integrated Marketing teams through the development of marketing collateral and sponsorship opportunities across multiple stations within the CBS Stations Group.
Responsibilities
Support Account Executives within your key markets along with your Integrated Marketing manager in the creation of marketing materials including cohesive presentations, one-sheets and graphics for LinkedIn.
Help in developing of new sponsorship and integration opportunities for local markets within your purview.
Assist in the project management of marketing campaigns, ensuring all elements are delivered properly and on schedule.
Understand the offerings of your key markets and work with your manager to elevate sponsorship concepts for clients across linear, streaming and digital.
Work with Research to update marketing collateral regularly with the most up-to-date viewership and audience information.
Support Account Executives and Account Managers to support campaign recap efforts.
Requirements
Minimum of 2-3 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
Excellent interpersonal and communication skills, able to work well with cross-functional teams.
An understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
Excellent organizational and project management skills to balance multiple tasks and priorities simultaneously.
Strong presentation skills and an eye for design and attention to detail.
Basic data analysis skills to collect insights and assist in data-driven decision-making processes.
Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.
CBS News and Stations brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, and the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, CBS EVENING NEWS, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount+, all digital platforms, and the CBS News Streaming Network. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. The service is available live in 91 countries.
Organizations that wish to receive job vacancy notices from this posting’s television station should contact sf_recruitingsupport@paramount.com.
Additional Information Hiring Salary Range:
$65,000.00 - 75,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
What We Offer:
Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:
https://www.paramount.com/careers/benefits
Generous paid time off.
An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
Opportunities for both on-site and virtual engagement events.
Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
Explore life at Paramount:
https://www.paramount.com/careers/life-at-paramount
Paramount is an equal opportunity employer (EOE) including disability/vet. Paramount is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by contacting the Paramount accommodations team at 212.846.5500 or paramountaccommodations@paramount.com.
#J-18808-Ljbffr