Sr Marketing Specialist - Events
Stratasys, Minneapolis, MN, United States
Stratasys is a world leader in 3D printing!
Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.
The Sr. Events Marketing Specialist
will be responsible for planning and executing industry, partner, and Stratasys hosted events in North America. This includes major tradeshows, conferences, symposiums, expos, roadshows, internal and external Stratasys hosted events, in person and virtual. This team member will develop and manage budgets, vendors and contracts to ensure successful event execution as well as work globally with cross‑functional teams to represent Stratasys offerings aligned with corporate messaging, branding and product positioning.
What You Will Be Doing
Provide strategic project planning and implementation of tradeshow and event‑related projects to successfully promote the company brand, products and services, with a specific focus on North America
Design, develop and execute (from creative conception through execution) effective events to acquire new customers and expand business within existing customers
Develop and manage budgets, vendors and contracts to ensure successful event execution
Collaborate globally and cross‑functionally with key stakeholders to represent Stratasys offerings aligned with corporate messaging, branding and product positioning
Responsible for initiating review of current events plan and process while proposing best practices and innovation in our events planning
Develop and manage annual events planning calendar
Develop tactics that drive booth traffic and generate quality leads at events
Partner with other teams to properly staff and support events and trade shows
“Event Logistics” work with event vendors to manage logistics of all shows throughout the year - Coordinate show logistics, including shipping, ordering items and giveaways, and booth items
Set up pre‑meetings with team (typically members of Sales and technical teams) to review details of the show and their responsibilities as on‑site representatives and post‑event meetings to obtain event feedback and to develop and execute on a post‑event follow‑up
Provide documentation on logistics, event feedback, and recommendations for future events including reports on each event and provide quarterly and end‑of‑year summaries
Manage inventory of parts and printers used at tradeshows and events, including packing and preparing for shipment
Ability to draft marketing content to promote tradeshows and events
Must Have For This Role
5+ years’ experience in developing and executing events and trade show exhibits, preferably in technical application industries
2+ years’ experience interpreting industry regulations regarding exhibit property erection and dismantling, event management, union rules/regulations, etc.
2+ years’ experience planning and managing a significant dollar‑size marketing budget desired
Bachelor’s degree in Business, Marketing or Communications is preferred. Willing to work overtime when needed, and flexibility to travel for tradeshows
Nice to Have
2+ years of knowledge of lead generation tools (Salesforce.com), email campaign software (HubSpot or similar)
Experience with portfolio‑based event strategy, aligning multiple product lines under one cohesive presence
Skills
Ability to lead without authority
Project management and organizational skills
Written and verbal communication skills, with the ability to communicate effectively with every level of the organization
Adaptability and crisis management
Ability to balance big‑picture strategy with flawless execution
For this position, the typical annual starting base salary is from $80,000 - $90,000 base salary, which does not include variable incentive pay. This range represents a good faith estimate for this position. Your individual base pay will depend on your skills, qualifications, geographical location, and/or experiences.
To perform this job successfully An individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.
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Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.
The Sr. Events Marketing Specialist
will be responsible for planning and executing industry, partner, and Stratasys hosted events in North America. This includes major tradeshows, conferences, symposiums, expos, roadshows, internal and external Stratasys hosted events, in person and virtual. This team member will develop and manage budgets, vendors and contracts to ensure successful event execution as well as work globally with cross‑functional teams to represent Stratasys offerings aligned with corporate messaging, branding and product positioning.
What You Will Be Doing
Provide strategic project planning and implementation of tradeshow and event‑related projects to successfully promote the company brand, products and services, with a specific focus on North America
Design, develop and execute (from creative conception through execution) effective events to acquire new customers and expand business within existing customers
Develop and manage budgets, vendors and contracts to ensure successful event execution
Collaborate globally and cross‑functionally with key stakeholders to represent Stratasys offerings aligned with corporate messaging, branding and product positioning
Responsible for initiating review of current events plan and process while proposing best practices and innovation in our events planning
Develop and manage annual events planning calendar
Develop tactics that drive booth traffic and generate quality leads at events
Partner with other teams to properly staff and support events and trade shows
“Event Logistics” work with event vendors to manage logistics of all shows throughout the year - Coordinate show logistics, including shipping, ordering items and giveaways, and booth items
Set up pre‑meetings with team (typically members of Sales and technical teams) to review details of the show and their responsibilities as on‑site representatives and post‑event meetings to obtain event feedback and to develop and execute on a post‑event follow‑up
Provide documentation on logistics, event feedback, and recommendations for future events including reports on each event and provide quarterly and end‑of‑year summaries
Manage inventory of parts and printers used at tradeshows and events, including packing and preparing for shipment
Ability to draft marketing content to promote tradeshows and events
Must Have For This Role
5+ years’ experience in developing and executing events and trade show exhibits, preferably in technical application industries
2+ years’ experience interpreting industry regulations regarding exhibit property erection and dismantling, event management, union rules/regulations, etc.
2+ years’ experience planning and managing a significant dollar‑size marketing budget desired
Bachelor’s degree in Business, Marketing or Communications is preferred. Willing to work overtime when needed, and flexibility to travel for tradeshows
Nice to Have
2+ years of knowledge of lead generation tools (Salesforce.com), email campaign software (HubSpot or similar)
Experience with portfolio‑based event strategy, aligning multiple product lines under one cohesive presence
Skills
Ability to lead without authority
Project management and organizational skills
Written and verbal communication skills, with the ability to communicate effectively with every level of the organization
Adaptability and crisis management
Ability to balance big‑picture strategy with flawless execution
For this position, the typical annual starting base salary is from $80,000 - $90,000 base salary, which does not include variable incentive pay. This range represents a good faith estimate for this position. Your individual base pay will depend on your skills, qualifications, geographical location, and/or experiences.
To perform this job successfully An individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.
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