Brand Marketing Specialist
Insight Global, Los Angeles, CA, United States
Qualifications
6–8+ years of brand marketing experience, ideally in financial services or another regulated, enterprise environment
Strong technical brand expertise (governance, systems, templates, and operational execution—not just campaigns)
Experience partnering closely with web and digital teams (web platforms, design systems, content templates)
Proven project manager able to juggle multiple workstreams in a matrixed organization
Highly detail‑oriented with a strong eye for brand consistency and quality
Ability to translate strategy into clear tools, frameworks, and guidance for non‑marketing partners
Collaborative, pragmatic, and effective at influencing without authority
Job Description Insight Global is searching for a Brand Marketing Lead to support one of our financial services clients. The Brand Marketing Lead will steward and operationalize our global brand system across digital, marketing, and business touchpoints. This role sits on the technical and governance side of brand management—focused on implementation, enablement, and consistency at scale. This person will partner closely with marketing, web, design, compliance, and business teams to ensure our brand systems are applied correctly and efficiently, supporting brand‑led growth and alignment with firm priorities. This role plays a critical part in maintaining brand integrity, managing brand infrastructure, and driving adoption across a complex, global organization.
Responsibilities
Own and steward the client's brand system, including visual identity, verbal identity, messaging frameworks, and tone of voice—ensuring clear standards and correct application across channels.
Apply brand governance across digital and web experiences, partnering with web, UX, and digital delivery teams to ensure brand compliance within design systems, templates, and content frameworks.
Operationalize brand governance, including the development, maintenance, and rollout of brand guidelines, templates, tools, and self‑serve resources.
Lead brand‑related projects end to end, managing timelines, stakeholders, dependencies, and approvals across multiple teams and workstreams.
Partner with marketing, creative, and communications teams to ensure brand consistency across campaigns, content, and experiences globally.
Collaborate with global and regional stakeholders to support brand alignment across markets while balancing local needs.
Manage agency and vendor partners to deliver high‑quality brand assets, ensuring adherence to standards and efficient workflows.
Support brand adoption and enablement, including training, FAQs, documentation, and advisory support for internal teams.
Monitor and track brand health and usage, identifying risks, gaps, or areas of inconsistency and recommending corrective actions.
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6–8+ years of brand marketing experience, ideally in financial services or another regulated, enterprise environment
Strong technical brand expertise (governance, systems, templates, and operational execution—not just campaigns)
Experience partnering closely with web and digital teams (web platforms, design systems, content templates)
Proven project manager able to juggle multiple workstreams in a matrixed organization
Highly detail‑oriented with a strong eye for brand consistency and quality
Ability to translate strategy into clear tools, frameworks, and guidance for non‑marketing partners
Collaborative, pragmatic, and effective at influencing without authority
Job Description Insight Global is searching for a Brand Marketing Lead to support one of our financial services clients. The Brand Marketing Lead will steward and operationalize our global brand system across digital, marketing, and business touchpoints. This role sits on the technical and governance side of brand management—focused on implementation, enablement, and consistency at scale. This person will partner closely with marketing, web, design, compliance, and business teams to ensure our brand systems are applied correctly and efficiently, supporting brand‑led growth and alignment with firm priorities. This role plays a critical part in maintaining brand integrity, managing brand infrastructure, and driving adoption across a complex, global organization.
Responsibilities
Own and steward the client's brand system, including visual identity, verbal identity, messaging frameworks, and tone of voice—ensuring clear standards and correct application across channels.
Apply brand governance across digital and web experiences, partnering with web, UX, and digital delivery teams to ensure brand compliance within design systems, templates, and content frameworks.
Operationalize brand governance, including the development, maintenance, and rollout of brand guidelines, templates, tools, and self‑serve resources.
Lead brand‑related projects end to end, managing timelines, stakeholders, dependencies, and approvals across multiple teams and workstreams.
Partner with marketing, creative, and communications teams to ensure brand consistency across campaigns, content, and experiences globally.
Collaborate with global and regional stakeholders to support brand alignment across markets while balancing local needs.
Manage agency and vendor partners to deliver high‑quality brand assets, ensuring adherence to standards and efficient workflows.
Support brand adoption and enablement, including training, FAQs, documentation, and advisory support for internal teams.
Monitor and track brand health and usage, identifying risks, gaps, or areas of inconsistency and recommending corrective actions.
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