Manager, Brand Marketing - Hard Floor
Ninjakitchen, Needham Heights, MA, United States
SharkNinja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Our mission to positively impact people’s lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
The Manager, Brand Marketing – Hard Floor role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. In this role, you will develop a category innovation pipeline, from concept development to execution, and will lead cross‑functional teams through the commercialization process. The Manager, Brand Marketing will help to drive consistency in voice, tone and message across all channels (i.e., packaging, advertising, PR, social/content marketing and web properties, collateral, trade, etc.). This person will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence in execution in market to deliver upon category goals.
Here are some of the exciting things you’ll get to do:
Be the category expert: understand price, positioning, competitive landscape and market needs.
Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.
Develop category/brand positioning strategies, portfolio architecture, product‑level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales.
Drive a consumer‑first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets.
Work with the Product Development, Creative Services and Sales team to develop worldwide go‑to‑market plans.
Specifically, message development and execution for packaging, digital, in‑store, collateral and support for infomercial/advertising and digital efforts.
Conduct post‑evaluation and analysis of activities, recommending improvements and evolutions of future brand activity.
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
Work with Sales and Trade Marketing to develop breakthrough sell‑in stories and in‑store merchandising.
Support development and implementation of best practices and processes across all consumer touchpoints.
Manage and develop Associate Brand Managers / Brand Managers.
Attributes & Skills:
5 years of marketing experience, preferably with direct responsibility for product marketing, messaging, positioning, and innovation planning and execution.
3 years of prior experience in consumer‑packaged goods.
Experience leveraging consumer insights to develop effective marketing programs and campaigns.
Experience in creative strategy development, advertising and launching new products.
Degree in marketing or related field, or equivalent; MBA preferred.
This role is onsite in our Needham, MA HQ three days a week.
Salary and Other Compensation:
The annual salary range for this position is $78,800 – $161,000 USD. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Benefits:
The Company offers medical, dental, vision insurance; flexible spending accounts; health savings accounts (HSA) with company contribution; 401(k) retirement plan with matching; employee stock purchase program; life insurance; AD&D; short‑term disability insurance; long‑term disability insurance; generous paid time off; company holidays; parental leave; identity theft protection; pet insurance; pre‑paid legal insurance; backup child and eldercare days; product discounts; referral bonus program; and more, subject to applicable eligibility requirements.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at ataccommodations@sharkninja.com.
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Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Our mission to positively impact people’s lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
The Manager, Brand Marketing – Hard Floor role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. In this role, you will develop a category innovation pipeline, from concept development to execution, and will lead cross‑functional teams through the commercialization process. The Manager, Brand Marketing will help to drive consistency in voice, tone and message across all channels (i.e., packaging, advertising, PR, social/content marketing and web properties, collateral, trade, etc.). This person will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence in execution in market to deliver upon category goals.
Here are some of the exciting things you’ll get to do:
Be the category expert: understand price, positioning, competitive landscape and market needs.
Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.
Develop category/brand positioning strategies, portfolio architecture, product‑level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales.
Drive a consumer‑first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets.
Work with the Product Development, Creative Services and Sales team to develop worldwide go‑to‑market plans.
Specifically, message development and execution for packaging, digital, in‑store, collateral and support for infomercial/advertising and digital efforts.
Conduct post‑evaluation and analysis of activities, recommending improvements and evolutions of future brand activity.
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
Work with Sales and Trade Marketing to develop breakthrough sell‑in stories and in‑store merchandising.
Support development and implementation of best practices and processes across all consumer touchpoints.
Manage and develop Associate Brand Managers / Brand Managers.
Attributes & Skills:
5 years of marketing experience, preferably with direct responsibility for product marketing, messaging, positioning, and innovation planning and execution.
3 years of prior experience in consumer‑packaged goods.
Experience leveraging consumer insights to develop effective marketing programs and campaigns.
Experience in creative strategy development, advertising and launching new products.
Degree in marketing or related field, or equivalent; MBA preferred.
This role is onsite in our Needham, MA HQ three days a week.
Salary and Other Compensation:
The annual salary range for this position is $78,800 – $161,000 USD. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Benefits:
The Company offers medical, dental, vision insurance; flexible spending accounts; health savings accounts (HSA) with company contribution; 401(k) retirement plan with matching; employee stock purchase program; life insurance; AD&D; short‑term disability insurance; long‑term disability insurance; generous paid time off; company holidays; parental leave; identity theft protection; pet insurance; pre‑paid legal insurance; backup child and eldercare days; product discounts; referral bonus program; and more, subject to applicable eligibility requirements.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at ataccommodations@sharkninja.com.
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