Manager, Graphic Design
American Counseling Association, Alexandria, VA, United States
Overview
The American Counseling Association (ACA) is the world’s largest organization representing professional counselors in various practice settings. Our vision is to be the preeminent advocate and resource for professional counselors and their clients in a world where everyone has access to mental health services. Our mission is advancing the counseling profession, mental health and well-being through education, advocacy, community, inclusion and research. Our values include Diversity, Equity & Inclusion, Integrity, Proactive Leadership, Professional Community & Relationships, Scientific Practice & Knowledge, and Social Justice & Empowerment. All ACA team members demonstrate the Way We Work values: Be Flexible, Be Creative, Be Empowered, Be Inquisitive, Be Collaborative and Be Respectful. Job Purpose: The Manager, Graphic Design is responsible for delivering high-quality design for the association. The Manager oversees the development and creation of the organization’s visual assets, and develops and implements policies, procedures and guidelines for ACA’s visual identity while maintaining consistency and creativity in all visual communications. This position collaborates with the Director of Marketing and other internal staff on projects with a design component. Additionally, the role supervises the graphic designer and manages contractors and vendors as required. The Manager, Graphic Design will carry out tasks consistent with the general responsibilities of the position. Key Responsibilities
Manage the design queue and process for all assigned projects, based on best practices for project management. Translate strategic direction into high-quality design concepts that solve design challenges and align with ACA’s brand and graphic identity. Supervise and mentor graphic designer, providing direction and support as needed. Collaborate, brainstorm, and strategize with the Director of Marketing and other internal stakeholders on materials that may include web pages, presentations, programming collateral, signage, internal communications, newsletters and other marketing materials. Support visual consistency through all print, video, and digital marketing efforts, with a focus on positioning ACA as a professional, relevant and compassionate leader in mental health. Effectively and creatively cultivate visual sub-brands to differentiate while remaining consistent. Ensure brand consistency with non-marketing created collateral (email signatures, stationery, and organization materials as templates in MS Office). Implement the conceptual and stylistic direction, with little instruction, for design projects (video, print, digital) and oversee completion for a wide variety of projects including brochures, emails, postcards, ads, expo booths, signs, digital platform images and designs, PowerPoint as both document and presentation tool. Prepare files for printing/publishing/manufacturing. Manage and coordinate with vendors and contractors supporting ACA’s design and brand work. Requirements
Bachelor’s degree in art design, marketing or related discipline. 7+ years of experience in advertising, design or related field. Ability to manage multiple projects and prioritize tasks simultaneously. Strong attention to detail and problem-solving skills. Exceptional interpersonal skills with the ability to communicate effectively, understand complexity and visually distill down to its essence. Must be proficient on a Mac-based platform and software including, but not limited to, Adobe Creative Suite CC, Microsoft Office, etc. Comfort working under pressure and shifting priorities. Location
Must reside within the Washington, DC Metro area. An Equal Opportunity/Affirmative Action/Pro Disabled and Veteran Employer . At ACA, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law.
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The American Counseling Association (ACA) is the world’s largest organization representing professional counselors in various practice settings. Our vision is to be the preeminent advocate and resource for professional counselors and their clients in a world where everyone has access to mental health services. Our mission is advancing the counseling profession, mental health and well-being through education, advocacy, community, inclusion and research. Our values include Diversity, Equity & Inclusion, Integrity, Proactive Leadership, Professional Community & Relationships, Scientific Practice & Knowledge, and Social Justice & Empowerment. All ACA team members demonstrate the Way We Work values: Be Flexible, Be Creative, Be Empowered, Be Inquisitive, Be Collaborative and Be Respectful. Job Purpose: The Manager, Graphic Design is responsible for delivering high-quality design for the association. The Manager oversees the development and creation of the organization’s visual assets, and develops and implements policies, procedures and guidelines for ACA’s visual identity while maintaining consistency and creativity in all visual communications. This position collaborates with the Director of Marketing and other internal staff on projects with a design component. Additionally, the role supervises the graphic designer and manages contractors and vendors as required. The Manager, Graphic Design will carry out tasks consistent with the general responsibilities of the position. Key Responsibilities
Manage the design queue and process for all assigned projects, based on best practices for project management. Translate strategic direction into high-quality design concepts that solve design challenges and align with ACA’s brand and graphic identity. Supervise and mentor graphic designer, providing direction and support as needed. Collaborate, brainstorm, and strategize with the Director of Marketing and other internal stakeholders on materials that may include web pages, presentations, programming collateral, signage, internal communications, newsletters and other marketing materials. Support visual consistency through all print, video, and digital marketing efforts, with a focus on positioning ACA as a professional, relevant and compassionate leader in mental health. Effectively and creatively cultivate visual sub-brands to differentiate while remaining consistent. Ensure brand consistency with non-marketing created collateral (email signatures, stationery, and organization materials as templates in MS Office). Implement the conceptual and stylistic direction, with little instruction, for design projects (video, print, digital) and oversee completion for a wide variety of projects including brochures, emails, postcards, ads, expo booths, signs, digital platform images and designs, PowerPoint as both document and presentation tool. Prepare files for printing/publishing/manufacturing. Manage and coordinate with vendors and contractors supporting ACA’s design and brand work. Requirements
Bachelor’s degree in art design, marketing or related discipline. 7+ years of experience in advertising, design or related field. Ability to manage multiple projects and prioritize tasks simultaneously. Strong attention to detail and problem-solving skills. Exceptional interpersonal skills with the ability to communicate effectively, understand complexity and visually distill down to its essence. Must be proficient on a Mac-based platform and software including, but not limited to, Adobe Creative Suite CC, Microsoft Office, etc. Comfort working under pressure and shifting priorities. Location
Must reside within the Washington, DC Metro area. An Equal Opportunity/Affirmative Action/Pro Disabled and Veteran Employer . At ACA, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law.
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