Growth and Conversion Strategist
U ARE HEARD, Avon, CT, United States
U ARE HEARD is a fast-growing virtual practice supporting college students while they’re away at school.
We help families protect the college transition — before small struggles become bigger problems.
Our focus is not traditional therapy marketing.
We position ourselves as:
Off-campus emotional support + peace of mind for parents
The Role (Read This Carefully) We are NOT looking for a social media manager.
We are hiring a Growth & Conversion Strategist whose primary job is:
Turn attention (content, ads, DMs) into booked calls with parents of college students
If your focus is likes, followers, or aesthetics — this is NOT the role.
Your Core Responsibilities You will take ownership of:
Identify where we are losing people
Improve each step to increase conversion
2. Improve Messaging That Converts We already create daily content.
You will:
Refine hooks that stop parents scrolling
Strengthen emotional connection with our ICP (40–60 y/o parents)
Shift messaging from “therapy” → “something feels off, but I can’t prove it”
3. Build High-Converting DM Systems We currently send outbound messages and get responses.
You will:
Write and optimize DM scripts
Build follow-up sequences that convert conversations → calls
Reduce drop-off after initial engagement
4. Optimize Our Entry Offer We currently offer:
Free consults
Parent Clarity Check-In ($49)
You will:
Test and refine the best “first step” for parents
Reduce friction from interest → commitment
What Success Looks Like (THIS is how you’re measured)
Increase in booked calls per week
Higher conversion rate from DM → call
Improved response quality from parents
NOT:
Follower count
Likes
Vanity metrics
Who You Are You are:
A direct-response thinker
Obsessed with conversion, not content
Comfortable working in DMs and real conversations
Data-aware (you test, adjust, improve)
You have experience with:
Funnel optimization
Lead conversion
Writing messaging that drives action
Working with service-based businesses (bonus: healthcare, coaching, or parenting space)
Who This Is NOT For This is NOT for someone who:
Only schedules posts
Focuses on branding over results
Has never owned conversion metrics
Part-time to start (10–15 hours/week)
Remote
Flexible hours, but responsive communication required
#J-18808-Ljbffr
We help families protect the college transition — before small struggles become bigger problems.
Our focus is not traditional therapy marketing.
We position ourselves as:
Off-campus emotional support + peace of mind for parents
The Role (Read This Carefully) We are NOT looking for a social media manager.
We are hiring a Growth & Conversion Strategist whose primary job is:
Turn attention (content, ads, DMs) into booked calls with parents of college students
If your focus is likes, followers, or aesthetics — this is NOT the role.
Your Core Responsibilities You will take ownership of:
Identify where we are losing people
Improve each step to increase conversion
2. Improve Messaging That Converts We already create daily content.
You will:
Refine hooks that stop parents scrolling
Strengthen emotional connection with our ICP (40–60 y/o parents)
Shift messaging from “therapy” → “something feels off, but I can’t prove it”
3. Build High-Converting DM Systems We currently send outbound messages and get responses.
You will:
Write and optimize DM scripts
Build follow-up sequences that convert conversations → calls
Reduce drop-off after initial engagement
4. Optimize Our Entry Offer We currently offer:
Free consults
Parent Clarity Check-In ($49)
You will:
Test and refine the best “first step” for parents
Reduce friction from interest → commitment
What Success Looks Like (THIS is how you’re measured)
Increase in booked calls per week
Higher conversion rate from DM → call
Improved response quality from parents
NOT:
Follower count
Likes
Vanity metrics
Who You Are You are:
A direct-response thinker
Obsessed with conversion, not content
Comfortable working in DMs and real conversations
Data-aware (you test, adjust, improve)
You have experience with:
Funnel optimization
Lead conversion
Writing messaging that drives action
Working with service-based businesses (bonus: healthcare, coaching, or parenting space)
Who This Is NOT For This is NOT for someone who:
Only schedules posts
Focuses on branding over results
Has never owned conversion metrics
Part-time to start (10–15 hours/week)
Remote
Flexible hours, but responsive communication required
#J-18808-Ljbffr