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Business Development Representative

LLH Healthcare, Birmingham, AL, United States


Live Life Healthy (LLH) saw what was happening in industries like hospitality, staffing, and home healthcare. Part-time and temporary workers were left behind. Employers wanted to help but couldn’t afford traditional benefits for everyone. And rising costs were making things worse for everyone.

LLH Healthcare was built to solve both sides of the problem and provide basic healthcare to the under insured. We created a compliant, zero out-of-pocket solution that serves the whole workforce and strengthens the bottom line.

LLH Healthcare is dedicated to providing high-quality, client-focused benefit solutions that improve organizational outcomes and employee well-being. We foster a culture of innovation, collaboration, and integrity and seek team members who share our commitment to excellence.

Position Overview The Broker Sales Development Representative (SDR) serves as a key liaison between broker partners and prospective clients. This role is responsible for engaging with broker-referred prospects, delivering compelling product presentations, and advancing opportunities through the sales pipeline. The focus is on maximizing conversion and relationship value from broker-sourced opportunities.

Key Responsibilities

Conduct high-quality product presentations and demonstrations for prospective clients referred by broker partners

Effectively communicate value propositions tailored to client needs and business objectives

Build and maintain strong, trust-based relationships with broker partners and referred prospects

Act as a professional extension of both the company and its broker network

Manage and nurture referred opportunities through early-stage sales conversations

Collaborate closely with Account Executives and internal teams to ensure seamless handoff and progression of qualified opportunities

Maintain consistent follow-up and engagement with prospects to drive conversion

Track and manage all activities and pipeline updates within CRM systems

Provide feedback to leadership on broker lead quality, client objections, and market insights

Qualifications

Strong presentation and communication skills, with the ability to engage and influence decision-makers

Demonstrated ability to build and maintain professional relationships over time

Polished, professional presence with strong business acumen

Ability to quickly understand and articulate complex products or services

Experience working with partner channels, brokers, or referral-based sales models is a plus

Self-motivated, organized, and capable of managing multiple opportunities simultaneously

Core Competencies

Relationship Management: Skilled at developing long-term, mutually beneficial relationships

Sales Acumen: Understands sales processes, objection handling, and value-based selling

Communication: Clear, confident, and persuasive in both verbal and written interactions

Professional Presence: Represents the organization with credibility and polish

Collaboration: Works effectively across teams and with external partners

Success Metrics

Conversion rate of broker-referred leads to signed agreements.

Meeting and presentation effectiveness (engagement and progression rates)

Pipeline velocity for referred opportunities

Broker and client satisfaction/relationship strength

Travel Requirements

Occasional travel up to 20% of the time.

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