Regional Strategy and Investment Lead, APAC
Uber, San Francisco, CA, United States
About The Role
We are seeking a senior-level strategic leader to join our Mobility Paid Strategy & Investment team. In this high-impact role, you will serve as the essential bridge between global performance marketing and APAC growth. You will leverage regional expertise and commercial acumen to shape paid marketing investments that drive significant expansion across our most dynamic markets.
This is a strategy and planning position, focusing on localizing and guiding Paid media strategy rather than day‑to‑day campaign operations. You will collaborate with global channel leads and executive stakeholders to optimize investment plans for India, Australia, and North Asia. As the primary strategic contact for the APAC region, you will champion local insights to evolve our global investment frameworks and capitalize on emerging growth opportunities.
What You’ll Do
Own the APAC Paid media strategy across channels, ensuring alignment with both global marketing objectives and local business realities.
Advise business stakeholders (Finance, Ops, Product) on how Paid marketing can accelerate adoption, solve strategic problems, or support core product moments.
Translate business and product goals into cross‑channel investment plans, working closely with SEM, Social, Display, Creative, and Measurement teams to ensure flawless execution.
Review and challenge channel‑specific plans, ensuring efficiency, alignment, and that local opportunities or risks are fully considered.
Provide strategic input to roadmap prioritization, incrementality planning, and budget allocations based on ROAS, LTV, market conditions, and product lifecycle.
Act as a key regional voice in global forums where Paid investment frameworks, AdTech innovations, or campaign playbooks are discussed.
Basic Qualifications
8+ years in Performance Marketing or Growth Marketing roles, with experience across multiple digital channels and international markets.
Bachelor's degree in Marketing, Business, Economics or equivalent experience.
Preferred Qualifications
Ability to structure and synthesize data into actionable strategy that supports executive decision-making.
Exceptional communication skills, capable of building compelling narratives across technical and non‑technical stakeholders.
Strong understanding of ROAS‑driven marketing, attribution and incrementality, and financial tradeoffs in growth strategy.
Demonstrated success shaping Paid strategies that align with broader business or product goals—not just media KPIs.
Comfort operating as a senior IC, with the ability to lead through influence rather than authority.
Experience in the APAC region, especially India or North Asia markets, with an understanding of local marketing best practices and media landscape.
Familiarity with enterprise‑level AdTech (MMPs, lift testing, automation platforms) and modern growth measurement frameworks.
Experience managing or advising on large media budgets across multiple channels.
Proven experience influencing cross‑functional teams in large, matrixed organizations.
Compensation For San Francisco, CA‑based roles: The base salary range for this role is USD$169,000 per year – USD$188,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full‑time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at https://jobs.uber.com/en/benefits.
#J-18808-Ljbffr
This is a strategy and planning position, focusing on localizing and guiding Paid media strategy rather than day‑to‑day campaign operations. You will collaborate with global channel leads and executive stakeholders to optimize investment plans for India, Australia, and North Asia. As the primary strategic contact for the APAC region, you will champion local insights to evolve our global investment frameworks and capitalize on emerging growth opportunities.
What You’ll Do
Own the APAC Paid media strategy across channels, ensuring alignment with both global marketing objectives and local business realities.
Advise business stakeholders (Finance, Ops, Product) on how Paid marketing can accelerate adoption, solve strategic problems, or support core product moments.
Translate business and product goals into cross‑channel investment plans, working closely with SEM, Social, Display, Creative, and Measurement teams to ensure flawless execution.
Review and challenge channel‑specific plans, ensuring efficiency, alignment, and that local opportunities or risks are fully considered.
Provide strategic input to roadmap prioritization, incrementality planning, and budget allocations based on ROAS, LTV, market conditions, and product lifecycle.
Act as a key regional voice in global forums where Paid investment frameworks, AdTech innovations, or campaign playbooks are discussed.
Basic Qualifications
8+ years in Performance Marketing or Growth Marketing roles, with experience across multiple digital channels and international markets.
Bachelor's degree in Marketing, Business, Economics or equivalent experience.
Preferred Qualifications
Ability to structure and synthesize data into actionable strategy that supports executive decision-making.
Exceptional communication skills, capable of building compelling narratives across technical and non‑technical stakeholders.
Strong understanding of ROAS‑driven marketing, attribution and incrementality, and financial tradeoffs in growth strategy.
Demonstrated success shaping Paid strategies that align with broader business or product goals—not just media KPIs.
Comfort operating as a senior IC, with the ability to lead through influence rather than authority.
Experience in the APAC region, especially India or North Asia markets, with an understanding of local marketing best practices and media landscape.
Familiarity with enterprise‑level AdTech (MMPs, lift testing, automation platforms) and modern growth measurement frameworks.
Experience managing or advising on large media budgets across multiple channels.
Proven experience influencing cross‑functional teams in large, matrixed organizations.
Compensation For San Francisco, CA‑based roles: The base salary range for this role is USD$169,000 per year – USD$188,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full‑time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at https://jobs.uber.com/en/benefits.
#J-18808-Ljbffr