
Field Social Media Manager
Crunch Fitness, Old Greenwich, CT, United States
Field Social Media Manager We're looking for a Field Social Media Manager to own Facebook and Instagram content across 25+ Crunch Fitness clubs. You'll be on the groundshooting, editing, and posting trend-aware content that drives engagement, retention, and revenue. Expect to be in clubs at least half the time, including pre-open visits and new-club events.
Lead social content for multiple clubs; ensure relevance, accuracy, and brand alignment.
Create and distribute posts for promotions, events, facility updates, openings, training tips, exercise spotlights, and moreboth network-wide and club-specific.
Capture short-form content in-club with staff and members; coordinate content before and during new club launches.
Build and manage monthly social calendars for Facebook and Instagram.
Track performance; analyze and optimize using platform insights.
Spot and activate on new social trends and formats.
Ensure clubs follow calendars and activate campaigns on time.
Monitor and respond to ratings/reviews to protect and grow brand reputation.
Qualifications:
35 years in social media marketing/content management.
Deep knowledge of platform best practices (IG Reels, Stories, UGC, community moderation).
Portfolio with examples of strategies you've executed and measurable outcomes.
Comfortable traveling 50%+ and working in fast-moving, member-facing environments.
Nice to have:
Paid social experience.
Hands-on skills with Canva, Photoshop, or similar creative tools.
Residency & Travel Requirement (Read Carefully): Candidates must currently reside in Pennsylvania, New Jersey, New York, Connecticut, or Massachusetts and be able to travel 50%+ to clubs across these states. Valid driver's license and reliable transportation required.
Work Environment:
Hybrid: time split between field (clubs) and remote work.
Fun, performance-focused culture with growth opportunities as we scale.
Pay & Benefits:
Pay range: $55,000.00 $65,000.00 base salary annually, depending on experience and location.
Health insurance, retirement plan, free gym membership, and other standard benefits.
EEO Statement: We're an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.