
Marketing Specialist
Avemaria, Florida, NY, United States
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Marketing Specialist
FULLREG AVE MARIA, FL, US
5 days ago Requisition ID: 1564
PRIMARY PURPOSE:
The Marketing Specialist is a dynamic, entry-level opportunity for a creative communicator eager to make an impact. In this role, you will be at the center of our internal and external marketing efforts — crafting compelling content, managing digital platforms, and collaborating across teams to keep our community informed, inspired, and engaged. If you love storytelling, thrive in a fast-paced environment, and want to build a broad foundation in modern marketing communications, this is the role for you.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Content Creation & Publishing
Write, edit, and publish engaging content across a variety of channels including newsletters, bulletins, intranet pages, and digital displays
Develop multimedia content — articles, announcements, short videos, and graphics — tailored to diverse audiences
Ensure all content is on-brand, accurate, and aligned with organizational voice and standards
Manage inventory and distribution of print and digital informational materials
Digital Platform Management
Manage and continuously improve the organization's intranet and internal digital platforms
Develop strategies to grow platform engagement and adoption across departments
Monitor analytics and user feedback to identify opportunities for enhancement
Maintain content governance policies for internal digital channels
Partner with departments across the organization to gather, synthesize, and communicate key information
Work closely with the Digital Strategy team to improve communications tools and workflows
Build and maintain relationships with stakeholders to keep communications timely and relevant
Events & Campaigns
Promote internal events, programs, and initiatives to the broader community
Support the planning and execution of events, town halls, and engagement campaigns
Create post-event recaps and follow-up communications to keep stakeholders informed
Strategy & Measurement
Help develop and execute comprehensive communications plans and editorial calendars
Track the performance of communications initiatives and recommend data-driven improvements
Stay current with trends and best practices in marketing, internal communications, and digital engagement
Change & Crisis Communications
Support the development of clear, timely communications around organizational changes or sensitive topics
Ensure consistent messaging during periods of transition or uncertainty
Team Development
Mentor and manage student workers on communications projects and tasks
Provide training and support to team members on communications tools and best practices
EDUCATION:
Bachelor's Degree in Communications, Marketing, Public Relations, Journalism, or a related field.
EXPERIENCE:
Minimum of 0 to 2 years of marketing, communications, or content creation experience. Internship and project-based experience welcomed. Experience in higher education communications preferred.
CERTIFICATION:
N/A
KNOWLEDGE, SKILLS AND ABILITIES:
Strong storytelling and written communication skills with the ability to adapt tone and style for different audiences
Proficiency in Microsoft Office Suite; comfort learning new tools quickly
Familiarity with basic graphic design or content creation platforms (Canva, Adobe, etc.)
Excellent attention to detail and organizational skills
Strong project management skills with the ability to juggle multiple priorities
Collaborative mindset with the ability to work independently when needed
Experience working with or mentoring student workers is a plus
Must support the University's Catholic mission
PHYSICAL SKILLS AND ABILITIES:
Requires ordinary ambulatory skills sufficient to visit other locations; the ability to stand, walk and manipulate (lift, carry, move) light weights of up to 10 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, type and perform data entry, visual acuity to use a keyboard and read information, ability to hear in order to answer telephones and communicate verbally, and the ability to sit for extended periods of time.
WORKING CONDITIONS:
Work is performed indoors in a standard office environment with minimal safety hazards, requiring seated, standing, and movement work.
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