Enterprise ABM Marketing Manager, Uber Advertising

About The Role We are looking for an Enterprise Marketer for the US and Canada who will be instrumental in accelerating growth for this key segment. The ideal candidate will partner closely with Sales Leadership to develop and execute integrated programs focused on driving lead generation, converting leads to Sales Qualified Leads (SQLs), and building opportunity pipelines. Success in this role requires a deep understanding of marketing to various personas within an enterprise organization, as well as the creativity to define high‑impact use cases that generate pipeline growth across different segments. What You'll Do Your core mission will be to position Uber Advertising as essential to enterprise media plans. You will be responsible for pioneering the infrastructure and execution model for Account-Based Marketing (ABM), crafting personalized journeys that effectively demonstrate our full‑funnel impact to the world's most sophisticated advertisers. Conceptualize, build and launch a scalable ABM program targeting priority enterprise accounts, establishing year‑round engagement that directly accelerates the sales cycle for top‑tier advertisers. Act as the bridge between Marketing, Sales, Measurement, Agency, and Ops to align on account selection, shared KPIs, and consistent GTM. Leverage an appropriate mix of campaign tactics including events, roundtables, email, webinars, paid ads, etc while managing within a budget allocation. Collaborate with the Content team to ensure content and messages are aligned with target audiences to optimize programs. Partner with Product Marketing (PMM) to support product launches and develop vertical‑specific campaigns focused on cross‑product selling and performance proof points (e.g., CPG, Retail, Tech). Build and manage multi‑channel nurture campaigns across the advertiser lifecycle, partnering with Ops teams and leveraging our Martech stack to engage prospects at every touchpoint. Create ABM "playbooks" that can be localized and executed across different country tiers to ensure global consistency and efficiency. Basic Qualifications 5‑7+ years of experience in B2B marketing, specifically in ABM, Enterprise Marketing, or Field Marketing or demand generation, with a proven track record of driving measurable business results through end‑to‑end campaign execution. Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation). Deep understanding of the advertising sales cycle and how to align marketing tactics to different stages of the funnel. Preferred Qualifications Proven experience managing and influencing senior sales stakeholders, aligning marketing strategy with commercial goals and sales readiness. Excellent written and verbal communication skills, with experience presenting to senior stakeholders. Be a self‑starter with an ability to own projects and work independently. Experience in the AdTech or Commerce Media industry is preferred. Hands‑on experience with Martech and CRM tools (specifically Marketo and Salesforce) to build, track, and report on funnel health. Benefits Base salary range: USD$132,000 – USD$147,000 per year (NY/CA). Eligible for Uber's bonus program, equity award, and other types of compensation. All full‑time employees are eligible to participate in a 401(k) plan and other benefits. More details can be found at https://jobs.uber.com/en/benefits. #J-18808-Ljbffr