
Senior Marketing MMM & Resource Allocation Specialist
The Coca-Cola Company, Atlanta, GA, United States
A leading global beverage company seeks a Senior Marketing Analytics & Resource Allocation Specialist in Atlanta, GA. This role focuses on building advanced analytics frameworks for marketing investment optimization. Responsibilities include deploying Marketing Mix Models, analyzing ROI, and translating complex data into actionable insights for business leaders. Ideal candidates have 8+ years of experience in marketing analytics and strong skills in R, Python, and SQL. The position offers a competitive salary and opportunities for career growth.
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