Fractional Brand Manager

TALEA Beer Co. is a female-founded craft brewery redefining beer for today's drinker. Known for our approachable beers and vibrant taproom experiences, we're one of the fastest-growing craft breweries in the Northeast with five NYC taprooms and expanding distribution.

We're looking for a hands-on, hungry Fractional Brand Manager to execute marketing initiatives that push the brand forward.

ROLE OVERVIEW 

The Fractional Brand Manager will own execution of brand activations, community events, email marketing, rewards management, and partnerships across TALEA's NYC taprooms and digital channels. This is a 20-25 hours per week contract role for someone who moves fast, tests ideas, and takes full ownership of getting things done.

The right candidate thrives on experimentation and is obsessed with finding what resonates with our community.

KEY RESPONSIBILITIES

• Execute brand activations and community events (1-2 per month)
• Own email marketing calendar and execution (minimum 3 emails/month to NYC base)
• Manage rewards program communications and customer engagement
• Plan and execute seasonal campaigns, product launches, and taproom programming
• Identify and activate partnership opportunities that align with brand values
• Test marketing initiatives quickly, measure results, and iterate
• Coordinate with taproom managers on event logistics and in-store activations
• Track performance and provide regular updates on campaign results

QUALIFICATIONS

• 2-3 years of experience in brand marketing, events, or hospitality marketing
• Experience with email marketing platforms and customer engagement tools
• Located in NYC or willing to be onsite for events and activations
• Strong project management skills; ability to juggle multiple initiatives simultaneously
• Self-starter comfortable working independently with limited oversight
• Passion for craft beer, hospitality, and building community
• Scrappy mindset: you're resourceful and can make things happen without big budgets
• Bonus: Experience in F&B, craft beverage, or experiential marketing

WHAT WE'RE NOT LOOKING FOR

• A strategist who needs months to develop the perfect plan
• Someone who requires constant direction or hand-holding
• A CMO-level role: this is about execution 

COMPENSATION & STRUCTURE 

This is a fractional contract position (1099), 20-25 hours per week at $30-35/hour depending on experience.

This is a project-based engagement with clear performance expectations. We move quickly and will know within 90 days if it's the right fit for both sides to continue partnering.

TO APPLY 

Email tara@taleabeer.com with your resume and a brief note about why you're excited about this role. Please send examples of brand activations/events you've executed.