Communications Specialist

Applications accepted at this link: https://www.paycomonline.net/v4/ats/web.php/portal/0AB5D914264FD9483A9F52BA7820E67E/jobs/398640

Company Description

East Bay SPCA is a 501(c)3 non-profit committed to the welfare of dogs and cats in Alameda and Contra Costa Counties. Our mission is to transform the lives of cats and dogs by enriching the human-animal bond through respected and accessible expertise. East Bay SPCA is one of the nation’s oldest humane organizations, in operation since 1874, and receives no funding from any national organizations. You can find more information about East Bay SPCA on our website at eastbayspca.org.

Role Description

Reporting to the Director of Marketing & Communications, the Communication Specialist will lead storytelling efforts by creating compelling copy and visual assets that broaden and deepen our engagement with audiences online and offline. You will work collaboratively, leading our asset capture strategy and management, including managing paid and volunteer videographers and photographers. You will support the Marketing Team in developing and sustaining a culture of storytelling throughout the organization and producing high-quality communications.

The ideal candidate is passionate about discovering and telling powerful narratives that maximize engagement and spreading the message of East Bay SPCA’s innovative and impactful work. You want to know the impact of your work, setting benchmarks based on best practices and maintaining an effective metrics-based view across channels.

The Communications Specialist will work primarily at our Oakland shelter, with regular time spent at our Dublin shelter.

Qualifications

• At least three years of storytelling and copywriting experience, with attention to detail for ensuring consistent, high-quality, on-brand, compelling content across various mediums that speak to a diverse audience. Familiarity with AP style.
• Expertise in multiple business
  onprofit settings with social media platforms and email marketing platforms such as MailChimp and associated analytics, as well as customer management/engagement across various community/social platforms (e.g., Meta, TikTok, and NextDoor). Experience developing strategy, execution, and budget management of promoted posts.
• Demonstrated experience creating innovative, engaging social media content, resulting in retention and growth in following.
• Experience in video and photo capture and editing, including the creation and editing of videos for a range of social platforms.
• Strong experience and ability with photo editing such as Adobe Photoshop, Adobe Lightroom, Canva.
• Professional experience in marketing or communications, including project management. Experience using Asana is a plus.
• Demonstrated track record of monitoring and analyzing metrics to measure the effectiveness of communications and content, developing reports showing engagement and ROI.
• Website editing expertise on platforms (e.g., WordPress) and social media scheduling platforms (e.g., Later).
• High proficiency using Microsoft Office applications (Outlook, Word, Excel, PowerPoint) required.
• Must be able to work directly with dogs and cats.