Marketing Assistant

A luxury real estate individual affiliated with Douglas Elliman, serving clients throughout Palm Beach County. Specializing in representing and marketing exceptional residential properties while delivering a highly personalized client experience. Marketing plays a central role in the business, with a focus on strategic branding, digital presence, and high-quality presentation of luxury listings.

Role Description

This is a part-time (with possible growth potential to full-time possible if desired), 10 hours a week.

Majority of work can be done remote- but would desire some on-site content creation in or near West Palm Beach, Florida. 

Seeking a highly driven, self starting and creative Luxury Marketing Specialist to lead and elevate the brand across South Florida’s high-end real estate market by strategizing, and execute comprehensive marketing initiatives that support the continued growth of a top-producing luxury real estate individual.

Socials:

• 2 posts/reels per week across my platforms (instagram and linkedin)
• creation on shared canva drive; content for stories that i can use on my own (these will be templates and easy) example: feature of the week, SOLD, etc , and then I can add photo and address and add to stories
• Content created using a combination of my provided materials, PR materials and branded assets to be look lux and on brand
• Video clips I send will be edited into polished reels optimized for social media performance
• Original content development based on your listings, local market updates, neighborhood highlights, and timely real estate news
• Monitoring of social media trends, songs, and real estate industry shifts to keep your content timely and relevant
• Each post designed with strategy in mind to position you as an informed and consistent presence in your market
• Community management, including monitoring comments to ensure engagement with your audience is timely, professional, and on-brand
• Quarterly analytics and reporting, providing insights into performance and recommendations for continued growth and positioning.

Email: Create one email per week based off template. newsletter format with listing and sale activity 

Print marketing: occasionally creating print publication marketing pieces. 

Qualifications

• knowledge of marketing strategy, brand development, and campaign execution

• Expertise in market planning and the ability to develop and implement comprehensive marketing strategies

• Proven experience managing and growing multiple social media platforms including Instagram, LinkedIn, and Facebook

• Graphic design (photoshop) and visual content creation skills for digital and print marketing

• Experience with digital advertising, analytics, and performance tracking

• Understanding of market research and consumer behavior

• Ability to manage multiple projects and maintain strong attention to detail in a fast-paced environment

• Communication, organizational, and collaboration skills

• Ability to contribute to strategic decision-making and brand growth

• Experience in luxury branding or real estate marketing is a plus

Interested candidates should message their resume/portfolio or examples of previous work and cover letter directly through LinkedIn