Director of Consumer Insights

Director, Consumer Insights (Contract)

Our client, a global luxury fashion and accessories brand, is seeking a Director of Consumer Insights to join their team on a maternity leave contract. This role will be responsible for leading and executing a high-visibility consumer insights roadmap, partnering closely with senior leadership across brand, marketing, and merchandising teams.

This position reports into the VP of Consumer Insights and plays a critical role in shaping brand strategy through deep consumer understanding and data-driven decision making.

Key Responsibilities:

• Lead the development and execution of the consumer insights learning agenda, leveraging both qualitative and quantitative research across key brand initiatives
• Translate research findings into clear, actionable insights that strengthen consumer connection and inform brand strategy
• Conduct pre-launch testing across the full development lifecycle (product, communications, retail experience, pricing) to optimize performance and resonance
• Synthesize insights from broader studies (e.g., brand health, attitudinal research) and present recommendations to senior leadership
• Partner cross-functionally to ensure all strategies and activations are grounded in consumer-centric insights
• Utilize a mix of custom research, syndicated data, and social listening tools to answer key business questions
• Influence stakeholders across the organization and drive end-to-end brand strategy decisions rooted in insights

Qualifications:

• 10+ years of experience in Consumer Insights, Market Research, or Strategy, preferably in a client-side environment
• Deep expertise in qualitative and quantitative research methodologies (including TURF, MaxDiff, Conjoint, etc.)
• Experience working with syndicated data sources (e.g., Circana/NPD, IRI, MRI, Mintel)
• Strong ability to tell compelling, data-driven stories and present to executive-level stakeholders
• Proven ability to work in fast-paced, highly matrixed organizations and manage multiple stakeholders
• Experience influencing senior leaders and driving consumer-led decision making

Preferred Background:

• Experience within retail, fashion, or consumer brands
• Exposure to global markets and multi-channel/ecommerce strategies
• Strong foundation in customer analytics and data-driven strategy development
• Bachelor’s degree required; advanced degree a plus

Details:

• Location: NYC (Hudson Yards)
• Schedule: Onsite
• Duration: Maternity leave contract
• Pay Rate: $90/hr
• Start: ASAP